Resonate Digital Twins is now available, giving you answers to questions you haven't been able to ask, and a targetable audience to act on them. Most methods to understand an audience force a trade-off. Traditional research is slow and costly, and response rates keep falling. Generic AI tools are fast, but they give you an answer anyone can get, and either way the insight tends to sit in a report that never reaches a campaign. Resonate Digital Twins replaces that trade-off with individual-level understanding, grounded in real people and delivered beyond insights as audiences you can reach.
We build digital twins on real people in our identity graph, ask them your questions, and deliver the results as insights and audiences you can put media against in about five business days. A digital twin is an AI representation of a real person, built to predict how that person thinks, feels and responds. Resonate Digital Twins is your synthetic panel for on-demand intelligence, built on real people, not assumptions.
What's new: from a question to an audience in five days
Until now, learning what an audience thinks meant fielding a study, which takes weeks or months, and the answer usually stopped at a report. Now you bring us the questions, we ask our digital twins, and you get validated, individual-level results delivered as insights and audiences you can target. Now you'll gain:
- Answers in days, not months: Go from question to a delivered audience in about five business days, so you launch while the opportunity is still open.
- A result for every individual: Results are scored for every US adult, not averaged into one answer for the group.
- Results you can trace and defend: Every twin answers in its own words, and every build is graded against real evidence the model never saw.
- Audiences you can act on: Activate in Ignite/Cortex, through Managed Services or in your CRM (coming soon), so research turns into media, not only a report that sits in a deck.
- Resonate does the work end to end: Our data science team builds and runs each engagement, so you need no research or data science resources of your own.
- Always current: With a subscription license, or a One-Time Study audience that you activate, audiences refresh six times a year with each wave release, so predictions stay in step with how consumers change.
- Calibrated to what you know: Add your own first-party file (300,000 or more records), voter file or benchmarks, so results fit with your existing research.
What Resonate Digital Twins do:
Resonate Digital Twins turns a question into a targetable audience. It predicts what any consumer or constituent will think, feel or do next, then delivers the answer as audiences you can put to work right away.
- Start from real people. Each digital twin is built from one ID-matched person, using our foundation of 250M+ US adults, 100M+ consumer study responses, 30B+ daily observed behaviors and 15K+ attributes per person. We then extend the results to every US adult, not just the people who answered.
- Get the why, not just the what. Every twin answers in its own words, so you can see the reasoning behind each result and revisit it anytime.
- Make decisions on proof. In head-to-head testing against fielded research, results matched with 93% average similarity. Resonate has correctly called the outcome in two competitive primary elections using our digital twin methodology.
- Turn answers into audiences. Other approaches stop at a report or a population estimate. Resonate Digital Twins resolves every result to our identity graph, so you walk away with an audience you can reach.
Use cases
- Forecast scenarios: Predict how a market will respond to a message, offer or scenario before you act. Data from Resonate Digital Twins helped run a $5M campaign in the NY-12 congressional primary, where the candidate outperformed projections by more than 5%.
- Guide consumer decisions early: Preview how an audience is likely to respond before you finalize the plan or launch a product.
- Explore new products, markets or segments: Understand preferences before you invest.
- Reach hard-to-recruit audiences: Surface niche segments that a traditional panel can't reach quickly or affordably.
- Test before you launch: Test a new offer, price, message, name or creative concept before you commit spend.
- Understand the why: Mine open-ended responses to see the reasoning behind what your audience says and does.
Learn more:
Questions? Contact us at resonatesupport@resonate.com.
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