Introduction to Resonate Digital Twins

Every stalled decision comes down to a question nobody can answer fast enough: What will this audience think, feel, or do next?

Resonate Digital Twins answers that question in five business days and hands you the people who will act on it. Instead of a months-long fielded study or a generic AI guess, Digital Twins are dynamic, always-on models grounded in real individuals' responses. Ask them your question and Resonate scales their answers to the full U.S. consumer population. Every insight becomes an audience you can put media spend behind immediately, so every research dollar works twice: it uncovers what resonates and identifies who will respond.

Every answer traces back to what drives an individual, not a panel average or a hypothetical persona, and is validated against real responses. That means what you build converts. Use Digital Twins wherever a question is holding up a decision, whether you're entering a new market, stress-testing a scenario, or reaching a segment a traditional panel can't find.

Digital Twins is delivered by Resonate as a Professional Service engagement. You bring the question, Resonate runs it and scales the result, and you receive both the answer and the audience within five days.

There are two ways to get fast answers you need: 

• Get an Audience – Ask something we haven’t fielded. We model and scale to the full population so there’s a response associated with every individual, then we deliver the audience you can put media against right away. Audiences are delivered via Ignite or Cortex or as a managed service.
• Get Insights – Ask something we haven’t fielded. This doesn’t get modeled and scaled to the full population but delivers the answers and responses as a report. It works like an AI-powered focus group: a fast, directional read. Insights are delivered via a summary report without activation involved.

Questions? Contact your Customer Success Manager or resonatesupport@resonate.com.