USCS Wave 2602 - Aug 6th, 2026

Resonate is pleased to announce the release of USCS Wave 2602, delivering expanded coverage across financial services, media, CPG, retail, travel, politics, and more. This wave introduces new content around inflation-driven Buy Now Pay Later behavior, women's health tracking, back-to-school and fall travel planning, and public opinion on foreign policy and the economy. Additional depth has been added across beauty and wellness treatments, streaming and social media usage, and supplement brand tracking.

To view the complete list of newly added attributes for Wave 2602, please click HERE.

New Data Key Features

Alcohol, Tobacco & Marijuana

• Expanded brand list for Tequila and Scotch/Whiskey/Bourbon consumed (Last 3 Months)

Consumer Preferences

• Buy Now, Pay Later use due to higher prices from inflation/tariffs

CPG (Consumer Packaged Goods)

• New beauty and wellness treatments considering, including cosmetic procedures and steps taken for a youthful appearance
• Mocktails added to breakfast beverage consumption and new reasons for consuming mocktails
• Expanded brand lists and content options:
  • Beauty/wellness services used and considering (Last 12 Months)
  • Vitamin/mineral/supplement brand list (Last 3 Months)

Demographics

• New attribute: Sports/Outdoors hobbies (lacrosse, hockey, volleyball)

Financial Services & Insurance

• New content across banking, credit, and insurance:
• Online banking: likelihood to pay bills online
• Prepaid cards: brands used
• Barriers to using traditional banking
• Buy Now Pay Later: reasons for use and payoff plans
• Property insurance: flood insurance provider

Media

• Expanded options:
• Broadcast channels watched regularly
• On-demand streaming services used and time spent, including ad-supported/ad-free tiers
• TV show lists across HBO and Apple TV
• Social media membership, activity, and time spent
• Movie rental frequency on streaming (Last 3 Months)

Recent Events / Daily Life

• New 2026 back-to-school spending, category, and shopping strategy content
• New Fall 2026 travel spending attribute
• New attribute: AI-related environmental/energy concerns

Restaurants

• Expanded brand lists for Fast Food restaurants

Retail

• Expanded brand lists and coverage:
• All Retail and Convenience stores
• Online subscription/delivery services
• Past purchase coverage across home improvement and furniture

Travel & Hospitality

• New attribute: Frequency of air or train travel
• Expanded important hotel features for business travel

Premium Data Sets

Health & Pharma

• New self-reported content: Perimenopause/Menopause treatment status, Shingles

Politics & Advocacy

• New content across civic engagement and policy issues:
• Issue areas: education funding, taxes on the wealthy, government spending
• Ideology: Democratic identity labels
• Health policy: who is blamed for unaffordable healthcare
• Federal spending: October 2025 shutdown blame
• Foreign policy: US role in the Israel/Iran conflict

Additional Information

To view the complete list of newly added attributes for Wave 2602, please click HERE.

Inactivated Attributes and Suggested Replacements

As part of USCS Wave 2602, certain previously available attributes have been inactivated or deprecated. Where applicable, suggested replacements have been identified to support continuity. These replacement attributes are conceptually aligned but may differ in wording, framing, or scope.

You can view the full list of inactivated attributes and their recommended replacements HERE. We encourage you to review replacements carefully to ensure they align with your use case.

Update Saved Audiences

If any of your saved audiences include inactivated attributes, we recommend updating them to remove or replace those attributes. Audiences containing inactive attributes will no longer support analysis or activation, and any scheduled deliveries will fail due to an invalid audience definition.

W2602 Field Dates

Wave 2602 of our U.S. Consumer Study was fielded from April 6, 2026, to May 18, 2026.