Resonate Cortex for Politics and Advocacy: General Availability Release Notes

Release Date: August 25, 2026 

Cortex is now available to all Political and Advocacy customers. Cortex is Resonate's agentic campaign solution, powered by predictive consumer intelligence. It makes the unknowable knowable at every step, with an individual understanding of who's persuadable today, what drives their decision, and what they'll do next. Cortex connects intelligence to action and eliminates the gaps between, so nothing stands between knowing and winning.

What Cortex does

Cortex drives the end-to-end campaign lifecycle: insight and strategy, audience segmentation, creative and messaging personalization, and campaign activation. You start with a brief, a memo, or a few notes, and Cortex converts them into a structured campaign with recommended audiences, each tied to clear rationale and your campaign goals. It surfaces the audiences you asked for and the ones you did not know to look for. Refine anything in plain language through the AI chat interface. 

Audience Profile: instant understanding of who you are trying to reach

Before a single message goes out, Cortex tells you who your audience is, what moves them, and how to reach them. For every recommended audience, Cortex generates a complete profile so you walk into strategy with the full picture:

• Likelihood to vote, persuadability, and current political affiliation, so you know who can be moved and who to prioritize.
• Key concerns and critical issues driving the audience, alongside the personal values behind them. 
• Messaging strategy tailored to the audience: what to lead with, what tone to use, and what to avoid.
• Political drivers and issue engagement signals that show what this audience is paying attention to right now.
• Media consumption by channel, showing where the audience spends time so you can plan where your message lands.

In short, you learn who can be persuaded, how to persuade them, and how to drive them to act.

Dynamic Segmentation: the biggest leap in how you target

Your audience is never one person. Dynamic segmentation is how you stop messaging to an average and start speaking to the real people you are trying to reach.

With one request, Cortex analyzes your specific audience and breaks it into a set of distinct, non-overlapping personas, typically four to seven. The number is set by what the data reveals about your actual audience, not by a fixed template, so the personas reflect what genuinely sets these people apart. Clustering is informed by the context of your campaign, so the differences that surface are the ones that matter for your race or your cause.

What makes it powerful:

It works on any audience, no matter how it was built: imported CRM data, website and media tags, or Resonate predicted data. You can also bring audiences from Ignite into Cortex and segment them there.

Personas are defined by shared behavioral traits rather than rigid boolean rules, grouping the right people by what they actually have in common.

Every persona arrives with its own complete Audience Profile, including its own political drivers or top concerns, so you understand each group and know how to move it before you activate.

Persona names are system-generated and fully editable, so you can rename any segment to fit your campaign.

Work that used to take days of analyst effort, reviewing break after break of an audience and hoping you caught every angle, now happens in minutes in a single action. Instead of one strategy for a broad audience, you get a distinct, ready-to-activate strategy for every group inside it.

Once your audiences and personas are ready, they activate to any DSP or platform, whether your team activates directly or works with Resonate to handle delivery.

How to get access

Cortex is available now as part of your Resonate subscription. Log in with your existing Resonate credentials at https://signin.cortex.resonate.com/.

Questions? Contact us at resonatesupport@resonate.com.