Resonate Cortex Update: Audience Delivery Options

Audience Delivery Options in Cortex

Effective July 14, 2026, Cortex supports more flexible ways to deliver the audiences you've already built, giving you more control over how and where your audiences activate.

Deliver one audience through multiple methods

You can now set up separate deliveries of the same audience to the same vendor using different delivery methods, for example Retarget and LAM, without cloning the audience first. Each method still requires its own delivery, but they can all point back to the same source audience. At the DSP, the delivery method will be appended to the audience name so each one is easy to identify.

Send one audience to multiple vendors in a single activation

A single audience can now be delivered to multiple vendors in one activation. Add each partner and destination to the same activation flow, then activate once. Each partner and destination pair is tracked as its own delivery in your deliveries view and can be managed individually.

Send one audience to the same vendor across multiple destinations

The same audience can now be delivered to the same vendor across different destinations, for example Meta for Client 1 and Meta for Client 2, within a single activation. This is currently supported for Meta, TikTok, and The Trade Desk.

These options are live now in Cortex for all clients currently activating audiences.

Questions? Contact us at resonatesupport@resonate.com