USCS Wave 2603 - Oct 1st, 2026

Resonate is pleased to announce the release of USCS Wave 2603, delivering expanded coverage across financial services, retail, media, travel, and politics, along with brand-new coverage of Apparel, Automotive, and ESG. This wave introduces new content around GLP-1 and weight-loss medication attitudes, sports merchandise and betting behavior, digital-first banking and Buy Now, Pay Later usage, and public trust in institutions and Big Tech regulation. Additional depth has been added across podcast and streaming consumption, resale and secondhand shopping, sustainable and “bleisure” travel, and EV purchase intent.

To view the complete list of newly added attributes for Wave 2603, please click HERE.

New Data Key Features

Alcohol, Tobacco & Marijuana

• Expanded Ready-to-Drink (RTD) cocktail brand list (Last 3 Months), including Hoop Tea, BeatBox, and BuzzBallz

Apparel

• New attribute: Interest in purchasing sports team merchandise or apparel (such as jerseys, hats, and fan gear)

Automotive

• Updated model year of current vehicle
• New attribute: Likelihood to buy an electric vehicle (EV) as next car purchase

Consumer Preferences

• Expanded Products Purchased on Social Media list, including Home Goods, Furnishings & Home Storage, and Bedding
• New attribute: Biggest financial pressures amid inflation and tariffs, including insurance, credit card debt, transportation/fuel, and utilities

CPG (Consumer Packaged Goods)

• Expanded beauty and wellness services used and considering, including skin tightening treatments, cryotherapy, and microneedling
• New GLP-1 and weight-loss content:
  • Usage of weight-loss medications
  • Reasons for taking GLP-1 medications
  • Feelings toward GLP-1 medications
  • Barriers to trying GLP-1 medications
• Expanded bottled and sparkling water brand list (Last 3 Months)
• Expanded lists for mocktail consumption occasions and reasons for consuming

Demographics

• New attribute: Sports betting frequency during the last 12 months

ESG (Environment, Social, Gov)

• New attribute: Purchase likelihood tied to brand support for transgender athletes in sports

Financial Services & Insurance

• New content across banking and credit:
  • Digital-first/online-only banks used (SoFi, Chime, Ally, and more)
  • Fintech app usage during the last 12 months, including early paycheck access, embedded insurance, and micro-investing
  • Buy Now, Pay Later usage frequency and category-level use (travel, footwear, home appliances, health & beauty, groceries, and more)
  • Budgeting and financial planning tools used
• New attribute: Intent to purchase auto insurance vs. home, renters, or life insurance policies, now tracked separately

Media

• Expanded streaming and podcast content:
  • Music genres regularly listened to (now with 20 genres)
  • Podcast discovery methods, genres, networks, and listening apps used
  • Response to and action taken from podcast ads
  • Updated program lists across Amazon Prime, Disney+, HBO, Hulu/FX, Netflix, Paramount+, and network/cable TV
• New attribute: Flag football fandom and interest

Recent Events / Daily Life

• Expanded list of biggest personal concerns for the next 6 months, now including elections and nearby data center construction
• New 2026 holiday travel spending attribute
• New attribute: Use of Buy Now, Pay Later for holiday purchases

Retail

• Expanded retail brand list, including TikTok Shop and Ashley HomeStore
• New content on shopping behavior:
  • Primary shopping method (in-store, desktop, mobile app, mobile web)
  • Retail purchase motivations
  • Resale and secondhand platforms used (Poshmark, OfferUp, Facebook Marketplace, eBay, and more) and motivations for reselling

Technology & Telecom

• New video game coverage including monthly game spending and updated list for gameplay streaming providers

Travel & Hospitality

• New content across travel conveniences, approaches and more:
  • Travel convenience programs used (TSA PreCheck, Global Entry, CLEAR, and more)
  • Type of leisure travel planned in the next 12 months (cultural immersion, culinary tourism, wellness/spa retreats)
  • How work and leisure travel combine (“bleisure” travel)
  • Sustainable travel approach, including eco-certified lodging, carbon offsets, and locally-owned businesses

Premium Data Sets

Health & Pharma

• Updated self-reported vision content: myopia, hyperopia, and presbyopia, plus type of corrective lenses used
• New attribute: Satisfaction with perimenopause/menopause treatment

Politics & Advocacy

• New content across civic engagement, corporate regulation, and institutional trust:
  • Reasons for political independence
  • Preferred level of AI regulation and views on Big Tech regulation
  • Trust to handle affordability challenges, by party
  • Trust in federal agencies, Congress, and the Supreme Court
  • Concern about online misinformation and preferred channels for political outreach
     

Geography (DMA®) Activation Update

Beginning with Wave 2603, audiences that include DMA® attributes can no longer be activated due to licensing restrictions. DMA® attributes remain available for audience analysis and insights.

As a long-standing Resonate best practice, we recommend applying DMA® and other geo-targeting filters directly within your DSP or social platform. This helps maximize delivery within your target region, using each platform's own geo-targeting methodology.

Additional Information

To view the complete list of newly added attributes for Wave 2603, please click HERE.

Inactivated Attributes and Suggested Replacements

As part of USCS Wave 2603, certain previously available attributes have been inactivated or deprecated. Where applicable, suggested replacements have been identified to support continuity. These replacement attributes are conceptually aligned but may differ in wording, framing, or scope.

You can view the full list of inactivated attributes and their recommended replacements HERE. We encourage you to review replacements carefully to ensure they align with your use case.

Update Saved Audiences

If any of your saved audiences include inactivated attributes, we recommend updating them to remove or replace those attributes. Audiences containing inactive attributes will no longer support analysis or activation, and any scheduled deliveries will fail due to an invalid audience definition.

W2603 Field Dates

Wave 2603 of our U.S. Consumer Study was fielded from May 26, 2026, to July 7, 2026.