Resonate Cortex New Release: Audience Profiles

Release Date: June 9, 2026 

Cortex now goes deeper. Audience Profile is the first major enhancement to Cortex since release, and it delivers something marketers have asked for since day one: a complete picture of who your audience is, what drives them, and how to reach them before you activate.

Knowing your audience exists is not the same as knowing your audience. Audience Profile closes that gap by adding a critical step between discovery and activation. Before you push to a platform, you can now validate that your audience is the right fit, understand the people behind it, and walk into activation with a messaging strategy already in hand. The result is faster, more confident decisions and campaigns that connect because they are built on real understanding, not assumptions.

What Audience Profile does

For every recommended audience, Cortex now generates a full profile organized around six key areas:

• Strategic alignment. A clear view of how this audience maps to your defined campaign goals, with rationale tied to your project objectives and KPIs so you can validate fit before spending a dollar.
• Demographics. Core audience markers paired with audience size to confirm addressability.
• Values and motivations. Personal values drawn from the Schwartz Values framework, psychographic signals, behavioral traits, hobbies, and preference patterns that reveal what motivates this audience at an individual level, not just a categorical one.
• Messaging strategy (new to Resonate). Value-aligned, ready-to-activate message recommendations tailored to this audience's psychographic and behavioral signals. Know not just who to reach, but exactly how to speak to them, including what to lead with, what tone to use, and what to avoid.
• Purchase intent and in-market signals. Active intent signals identifying who is in-market and ready to buy now, including brand affinities and the categories this audience is actively researching so you never miss a moment.
• Media consumption by channel. Channel-level data showing where this audience spends time, with actionable recommendations to inform media planning and optimize budget allocation.

Audience Profile is automatically available to all existing Cortex subscribers on June 9. Log in with your existing Resonate credentials to access it. Questions? Contact us at resonatesupport@resonate.com.