Resonate is pleased to announce the release of USCS Wave 2404 is now live in your account. This update will provide you with a comprehensive array of new and valuable attributes across multiple sectors, including: Restaurants, Travel, Retail, Media Consumption, and Politics & Advocacy.
New Data Key Features
Restaurants
- Frequency of dining in at restaurants
- Frequency of ordering takeout from restaurants
Travel
- US destinations plan on visiting in the next 12 months
- Seasons anticipate traveling for leisure in the next 12 months
- Types of locations plan on traveling to for leisure in the next 12 months
Retail
- Challenges encountered when shopping for kitchen products/appliances
- Challenges encountered when shopping for kitchen furniture
Media Consumption
- Expanded answer lists for favorite sports teams
- Expanded answer lists for network/channel TV shows watched
- Time spent per day on the Nextdoor app
Demographics & Lifestyles and Other Consumer Behaviors and Preferences
- US born and Citizenship (if not US born)
- Locations of home planning on renovating/refurbishing in the next 12 month
Politics & Advocacy
- Perceptions of:
- The minimum wage for employees that receive tips
- How tips received should be taxed
- Housing affordability in the community and nationwide
- Proposals addressing housing affordability
- Actions taken since Roe v Wade was overturned
- Primary reasons for voting in the 2024 presidential election
- What the priorities for the next four years should be
To view the complete list of newly added attributes for Wave 2404, please click HERE.
Inactivated Attributes and Suggested Replacements
For USCS Wave 2404, we have inactivated or deprecated 174 previously available attributes. Please click HERE for a complete list of attributes that have been inactivated or deprecated with USCS Wave 2404 and their suggested replacements.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
Suggested Replacements
For many attributes that have been inactivated or deprecated with USCS Wave 2404, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
W2404 Field Dates
Wave 2404 of our U.S. Consumer Study was fielded from July 29, 2024, to October 17, 2024.
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