Resonate is pleased to announce the release of USCS Wave 2403 is now live in your account. This update will provide you with a comprehensive array of new and valuable attributes across multiple sectors, including: Travel, Retail, Media Consumption, Consumer Behaviors, and Politics & Advocacy.
To view the complete list of newly added attributes for Wave 2403, please click HERE.
New Data Key Features
Travel
- Travel spending for Fall/Winter 2024
- Expanded brand list for:
- Cruise line planned to travel on within the next year
- Types of leisure travel planned in next 12 months
- Rental car companies used in last 12 months
Retail
- Expanded answer lists for:
- Furniture purchase locations
- Challenges shopping for kitchen products, appliances, and furniture
- Purchase locations for electronics, furniture, and jewelry
- Types of uncompleted purchases over the past 12 months
CPG (Consumer Packaged Goods)
- Expanded brand lists for:
- Oral care/toothpaste/mouthwash
- Frozen appetizers & hot snacks
- Frozen breakfast items
- Digestive/antacid/laxatives
- Vitamin/mineral/supplements
Media Consumption
- Favorite local sports teams
- Team-level attributes for:
- Favorite MLB teams
- Favorite NBA teams
- Favorite NFL teams
- Favorite NHL teams
- Favorite sports leagues
- Expanded answer lists for network/channel TV shows watched
- Usage of ad blockers on primary internet browser
Demographics & Lifestyles and Other Consumer Behaviors and Preferences
- Typical child-related expenses family has
- Products that have seen price increases in the last 3 months
- Types of investments expected to add to financial investment portfolio in the next 12 months
- Important characteristic drivers for automotive purchases
- Expanded answer list for tax preparation services used
Politics & Advocacy
- Updated Voting attributes to reflect the latest 2024 Ticket
- 2024 Presidential Ballot – Harris vs Trump
- Vote likelihood after Biden dropout
- Vote likelihood for JD Vance as VP
- Likely voters for Harris or Trump that are still considering the other candidate
- Expanded answer lists for:
- Various elections voted in
- Voting methods used in previous elections
- Main reasons for purchasing a gun
- Conditions for US military aid to Israel
- Perceptions of:
- War crimes in Israel
- Reason for the fighting in Gaza
- Donald Trump’s conviction
- The assassination attempt of Trump
- Project 2025
- Candidates trusted to handle various issues (Harris/Democrats vs. Trump/Republicans)
- Jobs and the Economy
- Environmental Issues
- Education
- Abortion
- Crime and Public Safety
- Health Care
- Taxes and Spending
- Immigration
- Foreign Policy
- Terrorism
- Trust to Govern Effectively
- Israel/Palestine
- Reasons for registering to vote
- Among those unlikely to vote in 2024, factors that would lead to reconsidering
Inactivated Attributes and Suggested Replacements
For USCS Wave 2403, we have inactivated or deprecated 515 previously available attributes. Please click HERE for a complete list of attributes that have been inactivated or deprecated with USCS Wave 2403 and their suggested replacements.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
Suggested Replacements
For many attributes that have been inactivated or deprecated with USCS Wave 2403, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
W2403 Field Dates
Wave 2403 of our U.S. Consumer Study was fielded from May 20, 2024, to July 8, 2024.
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