Resonate’s 2024 General Election Voter Landscape – July 23, 2024

Throughout each year and each election cycle, as the world around us changes so does the U.S. voter.  Resonate’s AI-driven consumer intelligence gives you the most up-to-date and comprehensive view of voters with thousands of insights on nearly 250 million Americans, and this election season we have new data and new reports to inform your campaign strategy. 

New Resonate 2024 General Election Voter Landscape

Resonate’s 2024 General Election Voter Landscape provides an unparalleled understanding of the U.S. voter through an AI-driven segmentation of voters classified into 10 discrete segments. This voter segmentation draws from political party, voting behavior, issue areas, values and motivations, recent events, and more to create unique personas that you can use for analysis and activation.  

Use Resonate’s 2024 General Election Voter Landscape segments to understand the personalized difference voters have on policy positions, values, motivations, candidate platform support, party affiliation, voting history, media consumption habits, and more. 

Meet the Voters:

• Progressive Professionals
• Safety-Net Seniors
• Cynical Centrists
• Money-Minded Undecideds
• Cyber Crusaders
• Gen-Z Zealots
• Non-Voting Neutrals
• National Debt Hawks
• Family-First Millennials
• Immigration Conservative Enforcers (ICE)

Learn more about each of these segments HERE.