We’re excited to announce the release of our expanded Engaged Audiences, available now in your account. This update includes more than 700 new, vertical-specific audiences designed to help you better target high-intent consumers across key industries such as Finance & Insurance, Politics & Advocacy, Retail, Media, and Travel.
What’s New?
Our new Engaged Audiences offer real-time insights into consumer segments actively engaging with specific content in areas such as:
- Finance & Insurance: Personal investing, banking, and business-related topics.
- Politics & Advocacy: Election-related issues, civil rights, and cultural politics.
- Media & Retail: Digital media, sports, CPG, fashion, and more.
Why Use It?
With these new vertical-specific audiences, you can efficiently reach highly relevant consumers who are already engaging with content in your industry, ensuring that your marketing efforts are optimized and aligned with real-time consumer behaviors.
To learn more about how to access Engaged Audiences and to start incorporating them into your insights and activation strategy, check out: Getting Started with Engaged Audiences.
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