Resonate is pleased to announce the release of USCS Wave 2402 is now in your account. This update will provide you with a comprehensive array of new and valuable attributes across multiple sectors, including: a new and expanded Consumer Packaged Goods (CPG) vertical as well as updates to Apparel, Automotive, Demographics & Lifestyles, Media Engagement, and Politics & Advocacy.
New Data Key Features
CPG (Consumer Packaged Goods) *
A select number of high-value CPG categories were identified based on input from existing Resonate clients and an analysis of growth trends within the CPG sector, ensuring differentiated data. The categories chosen for the Wave 2402 CPG Expansion include:
- Beauty & Personal Care
- Deodorants & Anti-Perspirants
- Moisturizers / Creams / Lotions
- Oral Care / Toothpaste / Mouthwash & Rinse
- Health & Medicine
- Cold / Allergy & Sinus / Headache & Pain
- Digestive / Antacids / Laxatives
- Vitamin / Mineral / Supplements
- Food
- Bacon
- Cold Cuts (Packaged or Fresh Cut / Deli)
- Frankfurters, Hot Dogs, & Sausages
- Frozen Breakfast Items
- Frozen Complete Dinners / Entrées / Pizza
- Frozen Hot Snacks & Appetizers
- Ice Cream / Frozen Yogurt / Sherbet / Frozen Treats
- Meat, Poultry, Seafood (Frozen / Refrigerated)
- Prepared Kits / Sandwiches / Small Meals
For the categories measured, the following attributes being released include:
- Purchased category/sub-category in last 3 months
- Types of category/sub-category products purchased in last 3 months
- Brands purchased in last 3 months
- Average weekly or monthly usage frequency of category/sub-category
*Resonate has updated the USCS data taxonomy, enhancing client access to both new and existing CPG measures. The updated taxonomy simplifies the search and retrieval process for recently added CPG attributes and previously reported measures within the USCS. For more information, please refer to the bottom of this release notification.
Apparel
- Expanded answer lists for:
- Apparel brands and stores
- Shoe brands shopped for in the last 3 months
- Men’s and women’s clothing sizes expected to purchase in the next 12 months
Automotive
- Updated model year of current automobile
- Typical car tire purchase locations
Demographics & Lifestyles
- Expanded answer lists for:
- Government assistance programs used
- Number of employees managed
- Providing financial support for others
- Expanded answer list for cooking and food related activities done in the last 12 months
- Enjoyment of DIY projects
- Interest in the fine arts
- Keeping up with current news and events
Media Engagement
- Television Engagement:
- Updated to distinguish between streaming and traditional television viewing
- Media > Media Engagement > Media Engagement > Television (Streaming)
- Media > Media Engagement > Media Engagement > Television (Traditional)
- Definitions for hours of usage are now standardized
- Low = 1-10 hours (previously 1-20)
- Medium = 11-20 hours (previously 21-30)
- High = 21+ hours (previously 31+)
- Updated to distinguish between streaming and traditional television viewing
- Internet Video Engagement:
- Updated to exclude streaming from hours of usage
- Media > Media Engagement > Media Engagement > Internet Videos
- Updated to exclude streaming from hours of usage
- Social Media Engagement:
- Media > Media Engagement > Media Engagement > Social Media
- Now reported using standardized definitions for hours of usage
- Low = 1-10 hours
- Medium = 11-20 hours
- High = 21+ hours
*As a result of the changes to the media engagement attributes mentioned above, Resonate has updated the Media Planning Report within the Intelligence Center of the Ignite platform. For more information, please refer to the bottom of this release notification.
Other Consumer Behaviors and Preferences
- Alcohol types willing to try in the next 3 months
- Expanded Financial Services & Insurance category including:
- Reasons for not having a bank account
- Attitudes and opinions regarding retirement concerns, financial insecurity, overwhelming financial decisions, in-person banking, and money management
- Most trusted media source for news
- Back-to-school shopping preferences and budget management strategies
Politics & Advocacy
- Expanded answer lists for corporate and foreign policy attributes
- Perceptions of:
- Consequences of the current immigration system
- Federal Government’s enforcement of immigration laws
- Expected voting behaviors in the 2024 General Election
To view the complete list of newly added attributes for Wave 2402, please click HERE.
Inactivated Attributes and Suggested Replacements
For USCS Wave 2402, we have inactivated or deprecated 55 previously available attributes. Please click HERE for a complete list of attributes that have been inactivated or deprecated with USCS Wave 2402 and their suggested replacements.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
Suggested Replacements
For many attributes that have been inactivated or deprecated with USCS Wave 2402, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
Resonate’s Media Planning Report
Resonate has updated the Media Planning Report within the Intelligence Center of the Ignite platform to reflect the changes made to the Media Engagement attributes.
Previously, the report displayed insights on engagement by media channel for the following channels: Television, Social Media, Internet Video, Radio, Podcast, Blog, Online Newspapers, Mobile App Newspapers, Physical Newspapers, Online Magazines, Mobile App Magazines, and Physical Magazines.
The report now distinguishes between Traditional Television and Streaming Television engagement. It also incorporates the updated hours-of-usage definitions for Traditional Television, Streaming Television, Internet Video, and Social Media as outlined above. To accommodate the separate television categories, Blog Engagement has been eliminated from the report.
You can access the Media Planning Report under the Reports menu when viewing an analysis for your selected audiences in the Intelligence Center.
Resonate’s W2402 Data Taxonomy Updates
Due to our recent CPG Data Expansion, Resonate has refined the USCS taxonomy. This update improves how clients can access and find CPG-related information, covering both new additions and existing measures. The revised taxonomy makes it easier to locate and retrieve newly introduced CPG attributes as well as previously available measurements in the USCS. Below is a summary of updates impacting previously reported USCS attributes.
- Cosmetics, Personal Hygiene
- Previous location: Home & Family > Beauty & Personal Care
- New location: CPG (Consumer Packaged Goods) > Beauty & Personal Care
- Cuisines
- Previous location: Food & Non-Alcoholic Beverages > Food > Product Attributes
- New location: CPG (Consumer Packaged Goods) > Food
- Grocery Stores & Online Grocery Shopping
- Previous location: Retail > Grocery Stores > Grocery Stores
- New location: CPG (Consumer Packaged Goods) > Grocery
- Non-Alcoholic Beverages
- Previous location: Food & Non-Alcoholic Beverages > Non-Alcoholic Beverages
- New location: CPG (Consumer Packaged Goods) > Non-Alcoholic Beverages
- Pet Products
- Previous location: Home & Family > Home & Family > Pet Products
- New location: CPG (Consumer Packaged Goods) > Pets
- Processed & Non-Processed Foods – Product Attributes
- Previous location: Food & Non-Alcoholic Beverages > Food > Product Attributes
- New location: CPG (Consumer Packaged Goods) > Psychographics & Attributes > Product Attributes
- Seasonings
- Previous location: Retail > Grocery Stores > Grocery Stores
- New location: CPG (Consumer Packaged Goods) > Food
- Snacks
- Previous location: Food & Non-Alcoholic Beverages > Food
- New location: CPG (Consumer Packaged Goods) > Food
- Vitamins
- Previous location: Home & Family > Beauty & Personal Care
- New location: CPG (Consumer Packaged Goods) > Health & Medicine > Vitamin/Mineral/Supplements
What does this mean?
There are two important details to note regarding the USCS taxonomy updates:
- Data did not disappear, it’s just in a different location within the platform. If you're having trouble finding a familiar attribute, try using the search function. If you need further assistance, don't hesitate to reach out to your Customer Success Manager.
- Saved audiences are not impacted. Audiences previously created using a relocated attribute continue to function as intended. No action or editing is required on your part to maintain/use these audiences.
W2402 Field Dates
Wave 2402 of our U.S. Consumer Study was fielded from March 5, 2024, to April 26, 2024.
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