USCS Wave 2401 - Financial Services & Insurance - May 16, 2024

USCS Wave 2401 is now live in your account with a focus on Financial Services & Insurance.

To view the complete list of newly added attributes from Wave 2401, please click HERE.

Wave 2401 of our U.S. Consumer Study was fielded from January 23, 2024, to March 4, 2024. 

Highlights of the new data being released include:

Financial Services & Insurance:

• Anticipate switching financial advisors within the next 12 months
• Expanded answer lists for:
  • Primary and secondary banking options
  • Financial instruments invested in

Other Consumer Behaviors and Preferences:

• Wine consumption: brands and frequency consumed in last 3 months
• Automotive roadside assistance services used
• Expanded purchase drivers for apparel category
• Actions taken after seeing content from social media influencers 
• Shipping companies used in past 12 months
• Influences on primary care providers and health insurance
• Time spent using on-demand streaming services
• Expanded personal care & drugstore/pharmacy categories to include reasons for use and types used in last 12 months
• Internet provider brand usage
• College/advanced degree field and career training preferences

Politics & Advocacy:

• Perceptions of:
  • Healthcare topics including funding, Medicaid work requirements, Obamacare, prescription price capping, and vaccine mandates for children
  • Educational issues and policies including program funding and student loans
  • Legal issues and policies including assault weapon bans and gun purchase restrictions
  • Security, trade, and immigration topics including police and military funding, undocumented immigrants, and worker visas
  • Social issues and policies including abortion bans and equality
  • President Biden’s commitment to promises and allegations of criminal activity
  • What qualifies as a sign of corruption within government
• The government’s role in elder care
• US presence in Afghanistan

Inactivated Attributes and Suggested Replacements

For USCS Wave 2401, we have inactivated or deprecated 319 previously available attributes. Please click HERE for a complete list of attributes that have been inactivated or deprecated with USCS Wave 2401 and their suggested replacements.

Update Saved Audiences

If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.

Suggested Replacements

For many attributes that have been inactivated or deprecated with USCS Wave 2401, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.