Resonate is excited to introduce a new self-service activation method: Direct Meta (Facebook) Connection. With this enhancement, self-service activation users can now activate their audiences directly to Facebook from Ignite through an API. This direct connection boasts a remarkable 20% increase on average in match rates compared to previous activation methods. This advancement also enables weekly refreshes, providing our clients with a hassle-free, "set it and forget it" experience.
It's important to note that this update will not affect any ongoing campaigns to Facebook, as Resonate continues to offer activation through MAIDs and LiveRamp alongside this new feature.
If you’d like to migrate your current MAID or LiveRamp delivery to our direct connection, or set up a completely new delivery, you can visit the appropriate Knowledge Base articles with the step-by-step instructions below.
To learn how to Set up Meta (Facebook) Delivery in the Ignite Platform, click here.
To Add Resonate as a business partner in Meta (Facebook), click here.
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