How to Activate with Meta (Facebook) Direct

1. Start by navigating to the audience you want to activate and click the Activate button

2. In the drop down menu under 'Choose a Partner' select Meta (Facebook) Direct

3. Click Create a New Destination

4. Start by following the instructions to set Resonate up as a business partner in Meta, this must be completed first: https://support.resonate.com/hc/en-us/articles/21483820640663

5. Enter a nickname for the destination, if you have more than one ad account you’ll be activating for, remember to keep the names attached to each ad account for easy recognition.

6. You will find your Meta ad account ID under Accounts>Ad accounts>[search for the ad account] the ID will be located next to your ad account name

7. Once you have entered your destination nickname and Meta Ad Account ID click Establish Connection

8. Click X on the pop up

9. Back on the schedule delivery page, select the destination you just created from the drop down

10. Choose your delivery start and end dates. The end date will automatically be configured to two weeks after the initial start date entered; this is the default setting. If you choose to select your own end date, you will be able to pick an end date up to a year in advance. 

11. Choose your delivery method, more information located here

12. Select Generate to automatically create a segment ID for the delivery

13. Then click Start Delivery

14. To see your audiences in Meta, navigate to the tools and select ‘Audiences’

15. In the ‘Audience’ Panel you’ll see your audience name appear with ‘Resonate_’ as the prefix. The ‘Estimated audience size’ will continue to grow over 24 hours as the IDs are passed to Meta

16. To utilize a Resonate audience when launching a campaign, navigate to the Advantage + Audience section in the campaign builder. Here is where you can add your audience.

• We recommend selecting the "Switch to original audience options" mode at the bottom of this section first to ensure your custom audience will be utilized by Meta.