Adding Resonate as a Business Partner in Meta (Facebook)

Add Resonate as a Business Partner

To distribute audiences using Resonates's Direct Integration with Facebook, you need to add Resonate as a partner with "Manage campaigns" access within your Facebook Ad Accounts. This must be done before you activate a Facebook Direct audience.

To add Resonate as a partner in Facebook:

Caution: These instructions were accurate at the time of publication but are subject to change depending on future updates to Meta Business Manager.

1. In Meta Business Suite and Manager, click Business Settings.

2. Click Partners.

3. Click the Add drop-down menu and select "Give a partner access to your assets."

4. In the Add a New Partner dialog, enter “863298977075934” (Resonate’s business ID) in the Partner Business ID field and then click Next.

5. Under Asset Types, select “Ad Accounts” and then check the check box for the ad account(s) to which you want to add Resonate as a partner.

Tip

When adding Resonate as a partner, we suggest that you include all possible ad accounts that you’d like Resonate to deliver audiences to, both now and in the future. If you do not include a particular ad account in the initial partner request and you later decide you want to deliver segments to that ad account, you will need to go back into Meta Business Manager and go through the process again to include this new ad account in the partner relationship.

6. Slide the “Manage campaigns” toggle to the right to enable Resonate to create Custom Audiences and then click Save Changes:

7. When the confirmation message displays, click Done.

8. An admin of the Business Manager that owns the Ad Account you are going to deliver into must accept Facebook's terms of service by going to "https://business.facebook.com/ads/manage/customaudiences/tos/?act=[accountID]" (where "[accountID]" is your Ad Account ID). For example, if your Ad Account ID is "123456789", the URL would be "`https://business.facebook.com/ads/manage/customaudiences/tos/?act=123456789".

Why Resonate Needs to Have “Manage Campaigns” Access for Facebook Direct Integration

Manage Campaigns access gives us the ability to “Create and edit ads, access reports and view ads” (it also automatically gives us View Performance permission which is a subset of the Manage Campaigns permission). However, in reality we are not using the Manage Campaign permission for any of those actions (we are only sharing custom audiences to the ad account).

From Facebook:

• Add Partner to Business Manager: “If you're a business who works with an agency or consultant, you can add them to your Business Manager and share your assets with them. When you add a partner to your Business Manager, you can grant access to different assets and assign specific permission levels. Partners can see assets you share with them in their Business Managers.”
• Add Account Permissions by Role: "Advertising accounts have three types of admin permissions available to help you manage your account. When you give someone permission to access your ad account, you choose what they're able to do or see by assigning them a role."