How to Select a Custom Audience for Instagram via Meta (Facebook) Direct Activation

One of the benefits of the Meta (Facebook) Direct connection for Activation is that you are able to use audiences you pushed from Resonate to Meta (Facebook) for your Instagram ads as well.

In order to do this, your Instagram ad account must be connected to the Meta (Facebook) ad account that you’re using for the audiences.

Note: These instructions are for the purposes of showing you how to find and select a custom audience to activate for Instagram via your Meta (Facebook) Ad account. Any questions regarding campaign setup/strategy should be discussed with your Instagram/Meta account manager.

Caution: These instructions were accurate at the time of publication but are subject to change depending on future updates to Meta Business Manager.

Selecting a custom audience for a new campaign

Note: Meta now defaults to Advantage+ audience, which can reach people beyond the audience you add. We recommend using the legacy targeting (select Further limit your audience and then Reach a limited audience) to ensure your custom audience will be utilized by Meta.

Please follow the steps below to create a new campaign in Meta (Facebook) for Instagram:

1. Login to your Meta (Facebook) Instance

2. Go to Campaign

3. Select Create

4. Choose your campaign objective and then click ‘Continue’

5. Choose your campaign setup then click ‘Continue’

6. Choose your settings then click ‘Next’

7. Click Further limit your audience.

Select Reach a limited audience.

Add your Resonate audience in the Custom audiences field.

8. Finish making your selections and click ‘Publish’

Selecting a custom audience for an existing campaign

Please follow the steps below to add a custom audience to an existing campaign in Meta (Facebook) for Instagram.

1. Login to your Meta (Facebook) Instance

2. Go to Campaigns

3. Hover over the audience you want to edit and click ‘Edit’

4. Click ‘Ad Set’

5. Click Further limit your audience.

6. Select Reach a limited audience.

Add your Resonate audience in the Custom audiences field.

7. Finish making your selections and click ‘Publish’