The following data types and combinations can be activated by the methods listed in the chart below.
|
|
Audience Data Type/Combination |
Activation Method |
|
1 |
Resonate Elements Custom Spark Model |
AVM (Attribute Value Modeling) |
|
2 |
Tag |
Retarget LAM (Lookalike Modeling) |
|
3 |
Custom Engaged Audience |
Retarget LAM |
|
4 |
Standard Engaged Audience |
Retarget LAM |
|
5 |
Custom Flash Model |
Retarget LAM *Pro tip - retargeting is recommended for Flash, but LAM is possible if needed for scale |
|
6 |
1st party CRM Data |
Retarget LAM |
|
7 |
Premium Geography Data (DMA, CD, etc.) |
Retarget LAM *Pro tip: use geo targeting capabilities in your DSP |
|
8 |
Resonate Element + Custom Spark Model | AVM |
|
9 |
Resonate Element + Tag | Retarget only |
|
10 |
Resonate Element + Custom Engaged Audience | Retarget only |
|
11 |
Resonate Element + Standard Engaged Audience | Retarget only |
|
12 |
Resonate Element + Custom Flash Model | Retarget only |
|
13 |
Resonate Element + 1st party CRM Data |
Retarget LAM |
|
14 |
Resonate Element + Premium Geography Data (DMA, CD, etc.) | Retarget only |
|
15 |
Tag + Custom Spark Model | Retarget only |
|
16 |
Tag + Custom Engaged Audience |
Retarget LAM |
|
17 |
Tag + Standard Engaged Audience |
Retarget LAM |
|
18 |
Tag + Custom Flash Model |
Retarget LAM |
|
19 |
Tag + 1st Party CRM Data |
Retarget LAM |
|
20 |
Tag + Premium Geography Data (DMA, CD, etc.) |
Retarget LAM |
|
21 |
Custom Engaged Audience + Custom Spark Model | Retarget Only |
|
22 |
Custom Engaged Audience + Standard Engaged Audience |
Retarget LAM |
|
23 |
Custom Engaged Audience + Custom Flash Model |
Retarget LAM |
|
24 |
Custom Engaged Audience + 1st Party CRM Data |
Retarget LAM |
|
25 |
Custom Engaged Audience + Premium Geography Data (DMA, CD, etc.) |
Retarget LAM |
|
26 |
Standard Engaged Audience + Custom Spark Model | Retarget Only |
|
27 |
Standard Engaged Audience + 1st Party CRM Data |
Retarget LAM |
|
28 |
Standard Engaged Audience + Premium Geography Data (DMA, CD, etc.) |
Retarget LAM |
|
29 |
Standard Engaged Audience + Custom Flash Model |
Retarget LAM |
|
30 |
Custom Flash Model + 1st Party CRM Data |
Retarget LAM |
|
31 |
Custom Flash Model + Premium Geography Data (DMA, CD, etc.) |
Retarget LAM |
|
32 |
Custom Flash Model + Custom Spark Model | Retarget only |
|
33 |
1st Party CRM Data + Premium Geography Data (DMA, CD, etc.) |
Retarget LAM |
|
34 |
1st Party CRM Data + Custom Spark Model |
Retarget LAM |
|
35 |
Custom Spark Model + Premium Geography Data (DMA, CD, etc.) | Retarget only |
Activation Method Definitions:
- Attribute Value Modeling (AVM) regards each attribute individually when determining which users to include in the delivery.
- considers the users who were observed in your audience over a 30 day look back window and delivers them to your destination.
- is a proprietary Resonate Audience delivery model. Resonate Lookalike Modeling considers the aggregate behavioral footprint of the users which match your audience and ranks them in order of importance. Learn more about Resonate's Lookalike Models here.
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