Activation FAQs

There are certain attributes that cannot be activated via Resonate Ignite. If you are trying to activate an audience that includes one of the below, you will need to remove the attribute(s).

These data types require an additional 2 business days to become activatable in the Resonate platform once they are uploaded and you see insights in the platform.  If you are experiencing issues activating after 2 business days, please reach out to your Customer Success Manager. 

For activation, the audience will still deliver to your activation destination for campaign targeting, but any IDs in the audience that are in the states listed above will be removed from the delivery. 

Upon activating an audience that includes sensitive attributes in the Engagement Center, you will see a notification that some IDs may be removed from your audience prior to delivery of that segment to an activation platform due to state privacy regulations. See image below.

Note: Your Estimated Targetable ID number will not change when an audience contains a Sensitive Data Attribute as the IDs are being removed at the time of delivery of your audience to a destination. If you are delivering an audience with Sensitive Data Attributes, you should use the audience sizing number in your activation end point, which will reflect the accurate number of IDs available for targeting.

This effort was put in place to ensure an additional layer of compliance in activation with certain state laws that are already being enforced in your activation platforms. Rest assured; we’ll continue to expand this coverage as new state legislation is passed.   

We understand the importance of data privacy and compliance, and we want to remind you that while Resonate takes every measure to identify and report data in a privacy-compliant manner, it's equally important for our clients to be familiar with and adhere to the rules and limits set by their activation partners. These platforms may have distinct rules governing individual targeting with sensitive attributes, and your proactive engagement with these rules is a critical aspect of maintaining privacy compliance.  Please consult your activation partners (DSPs, social platforms, etc.) directly to review their specific policies.