Resonate's 2024 Primary Voter Landscape & 2024 Political Elections Report - January 25, 2024

Throughout each year and each election cycle, as the world around us changes so does the U.S. voter.  Resonate’s AI-driven consumer intelligence gives you the most up-to-date and comprehensive view of voters with thousands of insights on over 230 million Americans, and this election season we have new data and new reports to inform your campaign strategy. 

1. New Resonate 2024 Primary Voter Landscape 

Resonate’s 2024 Primary Voter Landscape provides an unparalleled understanding of the U.S. voter through an AI-driven segmentation of voters classified into 10 discrete segments. This voter segmentation draws from political party, voting behavior, issue areas, values & motivations, recent events and more to create unique personas that you can use for analysis and activation.  

Use Resonate’s 2024 Primary Voter Landscape segments to understand the personalized difference voters have on policy positions, values, motivations, candidate platform support, party affiliation, voting history, media consumption habits, and more. 

Meet the Voters:

1. Legacy Liberals
2. Social Justice Defenders
3. Get-Out-The-Vote (GOTV) Democrats
4. NextGen Change Makers
5. Influenceable Bystanders
6. Unregistered Disengaged Voices
7. Issue-Driven Influenceables
8. Trump-et-eers
9. America-First Patriots
10. Homefront Traditionalists

Learn more about each of these segments.

2. New Resonate 2024 Political Elections Report 

Resonate’s new 2024 Political Elections Report provides a snapshot of your audience’s beliefs and opinions on key issues to help drive your strategy for the 2024 campaign season. You’ll get a quick overview of where an audience falls within Resonate’s 2024 Primary Voter Landscape, their reasons for voting in 2024, and insights around voter trust.   

Combine information in Resonate’s 2024 Political Elections Report with insights from the Demographics and Media Consumption Reports to develop a well-rounded view of your audiences. 

This report shows insights on:  

• Resonate’s 2024 Primary Voter Landscape 
• Excitement about the 2024 Election
• Feelings around the Current Presidential Administration
• Concerns for the Next 6 Months
• Increase Likelihood to Vote
• Personal Financial Situation
• Policy Deal-Breakers
• Voter trust to handle major issues, such as Foreign Policy, Education, Abortion

Learn more about Resonate’s 2024 Political Elections Report.