Using Resonate’s 2024 Political Elections Report

What is it? This comprehensive snapshot will reveal any audience's core beliefs, opinions on key issues, and motivations for participating in the upcoming elections. Understand their priorities, concerns, and levels of trust in the political process – invaluable information to guide your campaign strategy effectively.

How to use it? To develop a truly holistic understanding of your target audiences, complement the 2024 Political Elections Report with detailed demographics and media consumption data from Resonate's other specialized reports. This multi-faceted approach provides a well-rounded, in-depth view of the voters you need to reach, positioning you for success in the 2024 campaign season. This curated report will benefit users in the Politics and Advocacy space, where reacting immediately to voters’ ever-changing opinions is crucial. You will find the report under the Reports tab, among your other curated reports. Please note that this report is available only to Politics and Advocacy clients.

This report shows insights on: 

• Excitement about the 2024 Election
• Feelings around the Current Presidential Administration
• Reasons for Voting in 2024
• Concerns for the Next 6 Months
• Increase Likelihood to Vote
• Policy Requirements
• Personal Financial Situation
• Voter trust to handle major issues, such as Foreign Policy, Education, Abortion

Export

To export - click the export icon at the top right of the page.  A png per audience in your analysis will be exported, as well as a Glossary that helps further explain the data and metrics used in the report. These exports are designed to be shared, are "presentation-friendly," great for new business pitches, sharing insights with your colleagues, or reports to your boss to make you look good.  

Glossary

For more information on the data and metrics used in the report, click the i icon at the top of the report to view the Report Glossary.  The glossary will be exported when you choose to export this report. 

Arrow Buttons

On the top right of the report are arrow buttons. Click them to flip to the next report that's in the Report sub-nav. You can also use the arrow keys on your keyboard - perhaps our favorite feature yet! Especially as we add more reports, this will make it even easier to tell a story with your data. 

Benefits

We created the 2024 Political Elections Report so that you can easily identify and visualize your audience’s opinions and beliefs on key issues this election season. This report is your go-to place to get a quick overview of any audience to evaluate why they vote, who they trust, and who they blame. These insights help guide your campaign strategy and engage the voters you need to reach more successfully.