Report Glossary
WHAT IS THE MEDIA PLANNING REPORT?
The Media Planning Report helps you understand where you can find your audience online and offline by viewing their overall engagement across channels all in one comprehensive report.
HOW DO I USE IT?
Use this report as a starting point to make better targeting and ad-buying decisions by gaining a better understanding of your Audience's media engagement at the channel level, allowing you to easily identify where you should focus your targeting efforts.
WHAT MAKES UP THIS REPORT?
This report shows insights on engagement by media channel for the following channels:
- Traditional Television Engagement
- Streaming Television Engagement
- Social Media Engagement
- Internet Video Engagement
- Radio Engagement
- Podcast Engagement
- Online Newspapers Engagement
- Mobile App Newspapers Engagement
- Physical Newspapers Engagement
- Online Magazines Engagement
- Mobile App Magazines Engagement
- Physical Magazines Engagement
INSIGHTS DERIVED FROM THE FOLLOWING SURVEY QUESTIONS:
NOTE: Unengaged is not shown because the focus of this report is on engagement within each media channel.
Traditional Television Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via Traditional Television per week:
- Light - spends 1-10 hours per week
- Medium - spends 11-20 hours per week
- Heavy - spends 21+ hours per week
Streaming Television Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via Streaming Television per week:
- Light - spends 1-10 hours per week
- Medium - spends 11-20 hours per week
- Heavy - spends 21+ hours per week
Social Media Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via Social Media per week:
- Light - spends 1-10 hours per week
- Medium - spends 11-20 hours per week
- Heavy - spends 21+ hours per week
Internet Video Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via Internet Videos per week:
- Light - spends 1-10 hours per week
- Medium - spends 11-20 hours per week
- Heavy - spends 21+ hours per week
Radio Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via Radio per week:
- Light - spends 1-10 hours per week
- Medium - spends 11-20 hours per week
- Heavy - spends 21+ hours per week
Podcast Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via listening to Podcasts per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
Newspapers Online Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via reading Newspapers Online per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
Newspaper Mobile App Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via reading Newspapers on Mobile Apps per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
Physical Newspaper Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via reading physical Newspapers per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
Online Magazine Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via reading Magazines Online per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
Magazine Mobile App Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via reading Magazines on Mobile Apps per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
Physical Magazine Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.
- Hours spent consuming media via reading physical Magazines per week:
- Light - spends 1-3 hours per week
- Medium - spends 4-6 hours per week
- Heavy - spends 7+ hours per week
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