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Media Planning Report Glossary

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Lexi Acosta
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Report Glossary

WHAT IS THE MEDIA PLANNING REPORT?

The Media Planning Report helps you understand where you can find your audience online and offline by viewing their overall engagement across channels all in one comprehensive report.

HOW DO I USE IT?

Use this report as a starting point to make better targeting and ad-buying decisions by gaining a better understanding of your Audience's media engagement at the channel level, allowing you to easily identify where you should focus your targeting efforts.

WHAT MAKES UP THIS REPORT?

This report shows insights on engagement by media channel for the following channels:

  • Television Engagement
  • Social Media Engagement
  • Internet Video Engagement
  • Radio Engagement
  • Podcast Engagement
  • Blog Engagement
  • Online Newspapers Engagement
  • Mobile App Newspapers Engagement
  • Physical Newspapers Engagement
  • Online Magazines Engagement
  • Mobile App Magazines Engagement
  • Physical Magazines Engagement

INSIGHTS DERIVED FROM THE FOLLOWING SURVEY QUESTIONS:

NOTE: Unengaged is not shown because the focus of this report is on engagement within each media channel.

Television Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via Television per week:
    • Light - spends 1-20 hours per week
    • Medium - spends 21-30 hours per week
    • Heavy - spends 31+ hours per week

Social Media Engagement — Social Media Engagement is a composite attribute built with combinations of social media usage and frequency based on a points system.

  • Light - people who have 1-4 points
  • Medium - people who have 5-8 points
  • Heavy - people who have 9+ points
    • POINTS ARE BASED ON:
      • How many social networks people are on:
      • 1 network = 1 point
      • 2-3 networks = 2 points
      • More than 4 networks = 3 points
    • How they access the social network:
      • 1-3 scale based on the summation
        of methods (computed, phone/tablet
        browser, phone/tablet app)
    • Their regular activity on those networks:
      • Less than 3 activities = 1 point
      • 3-5 activities = 2 points
      • 6+ activities = 3 points
    • How frequently:
      • monthly/less often frequency = 1 point
      • weekly frequency = 2 points
      • daily frequency = 3 points

Internet Video Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via Internet Videos per week:
    • Light - spends 1-10 hours per week
    • Medium - spends 11-20 hours per week
    • Heavy - spends 21+ hours per week

Radio Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via Radio per week:
    • Light - spends 1-10 hours per week
    • Medium - spends 11-20 hours per week
    • Heavy - spends 21+ hours per week

Podcast Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via listening to Podcasts per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Blog Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading Blogs per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Newspapers Online Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading Newspapers Online per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Newspaper Mobile App Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading Newspapers on Mobile Apps per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Physical Newspaper Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading physical Newspapers per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Online Magazine Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading Magazines Online per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Magazine Mobile App Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading Magazines on Mobile Apps per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

Physical Magazine Engagement — How many hours a week do you spend consuming media through the following methods? Please consider all forms of media that would fit.

  • Hours spent consuming media via reading physical Magazines per week:
    • Light - spends 1-3 hours per week
    • Medium - spends 4-6 hours per week
    • Heavy - spends 7+ hours per week

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