Why are the insights slightly different when viewing all insights from a curated report?

When using the view all insights feature from curated reports, you might notice that the insights you see differ slightly from the card on the report that you just clicked on. This could be due to a couple of reasons:

1. The analytics tab shows you all insights related to the insight group you clicked on, whereas the curated report could have the composition filter applied to the insight group. For example, Top Retailers shows insights by index with a minimum composition of 20% on the Brand Affinity Report.

However, when you land on the analytics tab with all of the insights there is no filter on the composition. 

Note: If you set a composition filter in the Select Insights panel, the composition that you chose will be reflected in the analytics tab when you view all insights.

2. The ordering of your insights may be different in the analytics tab where you are viewing all insights for all audiences in your analysis because they'll be sorted by index for all audiences rather than the order they were shown on the curated reports since you're looking at just one audience at a time.

For example, Authority - Being in Charge and Directing People is before Influence - Acquiring Wealth and Influence in the analytics tab when you are viewing all insights but the order was reversed in the curated reports when you are viewing insights for your HHI $150K+ audience only.