What is it? The Political Drivers Report provides a quick overview of an audiences’ political affiliation, engagement, ideology and the top issue areas they care about. 

How to use it?  Use the insights in this report to inform your campaign strategy and engage the voters you need to reach more successfully. Combine information in the Political Drivers Report with insights from the Demographics and Media Consumption Reports to develop a well-rounded view of your audiences.

This curated report will benefit users in the Politics and Advocacy space, where reacting immediately to voters’ ever-changing opinions is crucial. You will find the Political Drivers Report under the Reports tab, among your other curated reports. Please note that this report is available only to Politics and Advocacy clients. To enable this feature, contact your Client Success Manager. 

This game-changer report provides you with a snapshot of everything-political you need to know about an audience at a high level. At a glance, you’ll be able to see how and why your desired audience engages online; how often they vote and what candidate platforms they support. 

In the report, you will find components for an audience’s:

• Political Party 
• Top Issue Areas 
• Top Threats to the U.S. 
• Influential Sources of Info 
• Candidate Platform Support 
• Voting Pattern 
• Thoughts on what Biden Administration’s Top Priorities should be 

Export

To export - click the export icon at the top right of the page.  A png per audience in your analysis will be exported, as well as a Glossary that helps further explain the data and metrics used in the report. These exports are designed to be shared, are "presentation-friendly," great for new business pitches, sharing insights with your colleagues, or reports to your boss to make you look good.  

Share

You can easily share a png of the report by clicking the blue share icon at the top right of the report.

Glossary

For more information on the the data and metrics used in the report, click the i icon at the top of the report to view the Report Glossary.  The glossary will be exported when you choose to export this report. 

Arrow Buttons

On the top right of the report are arrow buttons. Click them to flip to the next report that's in the Report sub-nav. You can also use the arrow keys on your keyboard - perhaps our favorite feature yet! Especially as we add more reports, this will make it even easier to tell a story with your data. 

Benefits

We created this feature exclusively for users who need a quick overview of an audiences’ political affiliation, engagement, ideology and the top issues they care about. Put this report to use to quickly inform your campaign strategy and engage the voters you need to reach more successfully.

Pro tip: Combine information in the Political Drivers Report with quick insights from the Demographics and Media Consumption Reports to develop a well-rounded view of your audiences.