Resonate Segments Readily Available in Top DSP Platforms – June 18, 2024

Instantly target 1,000+ off-the-shelf audiences, curated for optimized digital targeting with high-value, proprietary data

Resonate Segments deliver real-time intent and interest signals so that you can connect with ready-to-engage consumers at the peak of purchase consideration. These segments include intent signals across industries, combined with preferences and psychographics that power personalization and performance. Including:

• Demographic Audiences: Audiences based on various demographic characteristics.
• In-Market Audiences: Connect with ready-to-engage consumers who are actively in-market to buy across industries.
• Lifestyle & Interest Audiences: Segments based on interests across various categories, such as tech, sports, travel and more.
• Shopper Audiences: Shopping behaviors and brands, including general retail, apparel, and financial services.
• Health Audiences (Premium): Premium Health Audiences including health conditions, health behaviors, healthy living and more.
• Political & Advocacy Audiences (Premium): Premium Political & Advocacy Audiences including hot button issues, voting behaviors, propensity to vote, party affiliation and more.

Resonate Segments are readily available in top DSP platforms including The Trade Desk, Google, StackAdapt, AdTheorent, Teads.tv, Verve, Kargo, and Xandr – with more coming soon. If your preferred DSP is not on this list, send Resonate your account details and we will grant you access to the segments.