If you subscribe to Resonate's Political & Advocacy data, we are excited to announce that our new 2024 Media Bubbles Targeting segments are now live in your account and available for use on your campaigns immediately!
These AI-powered audiences identify, understand and target people who consume a narrow set of media content with a specific intensity and are often insulated from content outside of that specific view of the world.
Use insights to understand what matters most to these consumers within a Media Bubble, and then selectively target them with messaging that speaks to their values and viewpoints on certain issues, ultimately bursting the bubble by influencing their perspective and changing public opinion.
We’ve split these consumers into four segments based on the type of content they consume:
- Very Intense Left Media Bubble
- Intense Left Media Bubble
- Intense Right Media Bubble
- Very Intense Right Media Bubble
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