Insight Categories on the Audience Comparison Report

The following are summaries of each of the Insight Categories highlighted on the Audience Comparison Report.  

Personal Values
Personal Values guide our attitudes, emotions, opinions and behaviors. By understanding your consumers core Personal Values, you understand which products or messages will have the greatest impact.

Product Preferences
Product Preferences are fundamental characteristics that consumers are looking for in your products or services. Highlighting these qualities in your messaging will attract the most motivated consumers.

Corporate Responsibility
Consumers align with organizations that exhibit corporate and societal responsibility. As you continue to market your brand & products, Societal Values may become key to cutting through advertising clutter.

Environmental Actions
Understanding which Environmental Actions your audience takes will help you ensure you are making the strongest possible emotional connection with your consumer.

Consumer Engagement
Consumer social engagement has become a core component of online advertising. Understanding which activities drive engagement for your brand, issue or campaign will allow you to react in real-time to consumer sentiment.

Shopping Behaviors
Shoppers have different expectations of retailers. Gaining insight into which shopping experiences your consumers are seeking will allow you to better communicate your retailer advantage.

Age/Gender Demographics
Demographics provide you with the most basic understanding of your consumers. Age and Gender are commonly used as individual filters to segment an audience however the interdependence of these two demographics provides a deeper understanding of the life stage of the audience.

Income/Children Demographics
Demographics provide you with the most basic understanding of your consumers. Income and Presence of Children are commonly used as individual filters to segment an audience however the interdependence of these two demographics provides a deeper understanding of the audiences ability to spend.

Health and Pharma
Health management is one of the most important areas of control individuals have over their life. Understanding how your consumers interact with their physicians, evaluate Rx treatment options and discuss their conditions with others gives you a greater ability to adapt your communications to meet their needs.

Political & Voting Behaviors
Political & Voting behaviors are fundamental insights into your campaign target. Use this information to understand more about the voting behaviors, party identification and political ideologies of your audience.

Engagement Activities
Civic Engagement is a marked feature of political life for a significant portion of Americans, but it extends beyond online activism. The Engagement Activities report allows you to understand the degree of personal responsibility individuals feel to their community.

Engagement Issue Areas
Individuals contribute to society and community through their knowledge, values and motivations. Knowledge of which issue areas these individuals choose to engage in will help you target the right audience and increase campaign response.

If not all categories are relevant to you or your client, Administrators and Analysts can specify which categories to include in the analysis.