Predictive Consumer Intelligence Install

Release Date: May 19, 2026

Resonate's Predictive Consumer Intelligence Install is now available — a pre-scored, population-level consumer data file delivered for use in your own data infrastructure that powers smarter modeling, audience analysis, segmentation, and personalization so you acquire smarter, retain longer and grow faster. 

First-party data tells you what your customers have done. Commodity third-party data adds more of the same. Neither tells you why people act or what they'll do next — and neither lets you reach beyond the universe you already know. The Install closes that gap. You get individually addressable, predictive attributes covering motivation, values, and behavior across the full U.S. consumer universe, indexed to the IDs your team already works in, refreshed regularly, and operated entirely inside your environment. No first-party data leaves your infrastructure, because no first-party data is involved in production.

What's New

Predictive Consumer Intelligence Install — General Availability

• Pre-scored, population-level Resonate consumer intelligence delivered as Parquet or CSV files into your own environment

• Four supported ID types at launch: HEM (SHA256, SHA1, MD5), MAID (IDFA + AAID), IPv4, and ZIP11 — license one or all four

• Select up to 12K+ values, motivations, intent, and behavioral attributes across 21 clusters

• Three delivery destinations: Snowflake direct share (with availability across all of the 11 Snowflake supported US commercial regions / cloud providers), Amazon S3, or SFTP

• Refreshes every 8 weeks aligned to Resonate's wave release, anchored to your first-delivery date, within 5 business days of each wave release

• Per-engagement Key Definitions File and Summary Report for validation alongside every Output File

• State-level sensitive attribute suppression enforced at file generation for residents of 18 states; records are never dropped from the file

Infrastructure prerequisites

• A cloud data warehouse (Snowflake, BigQuery, Databricks, Redshift, or comparable) and an analytics or data engineering function to operationalize the file

• Storage headroom of ~2× the licensed file size for retaining the prior wave during validation

• For ZIP11 engagements, 11-digit USPS delivery-point data or the ability to geocode street-address data before joining

• Customers without this infrastructure are better served by Resonate Append or the Ignite Platform

Learn more: Introduction to Install Article

Questions? Contact us at resonatesupport@resonate.com.