Power your consumer data layer with intelligence that helps you acquire, retain and grow
First-party data and commodity third-party data share the same structural limit: they tell you what people have done, not why they did it or what they'll do next. Demographic and transactional providers add more of the same shallow signal. Custom research goes deep but isn't individually addressable, can't be activated at scale, and goes stale the moment it's published.
The Predictive Consumer Intelligence Install closes that gap. It's Resonate's pre-scored, population-level consumer data file, indexed across the IDs your team already works in and delivered for use in your data environment. You get individually addressable, predictive attributes covering motivation, values, and behavior across the full U.S. consumer universe — and you do the joining, modeling, and activation in your own environment, with your own tools, without sending your data anywhere.
By installing Resonate's Predictive Consumer Intelligence you can power smarter modeling, audience analysis, segmentation, and personalization, so you acquire smarter, retain longer, and grow faster.
What's in an Install engagement
Every Install delivery contains:
- Output Files — compressed Parquet or CSV files, one per contracted ID type. Each contains the ID-indexed set of selected attributes appended to every ID in the relevant ID space.
- Key Definitions File — maps each numeric attribute key (e.g., 422753) to its human-readable definition (e.g., "age group 18–24").
- Summary Report — attribute counts and percentages for verifying your ingestion is correctly aligned.
Install v. Enrichment
Install and Enrichment both serve a need to better understand your target audiences. The distinction is where the work happens.
Install | Enrichment | |
|---|---|---|
| Customer data involved? | No. Resonate delivers a population-level file. You join it against your own records independently. | Yes. Your first-party records are matched and enriched by Resonate. |
| Where does work happen? | Your own environment, your own tools. | Resonate's environment. Outputs delivered back to you. |
| What is delivered? | Flat files: one ID column plus attribute columns for the full Resonate consumer universe, per ID type. | Your own records, returned with Resonate attributes appended. |
| Who does the work with the data? | You. The Install is the raw material; you do the joining, modeling, and activation. | Resonate, on your behalf. |
If your team has a cloud data warehouse and the analytics or data science capacity to operationalize a population-level file, the Install gives you the most flexibility and the deepest attribute access. If you'd rather have Resonate enrich your records and deliver them back, enrichment is the right fit. Many Install customers also use Append for specific record-level enrichment workflows; the two are complementary.
What can you do with the Install?
Resonate's Predictive Consumer Intelligence Install is designed for these use cases. The right ID type depends on what you're trying to do.
| Use Case | Typical ID Type | What do you do with the file? |
|---|---|---|
| First-party data enrichment | HEM, ZIP11 | Join the file to your customer records to append predictive attributes for segmentation, modeling, and personalization. |
| Audience segmentation and modeling | HEM, MAID | Use the full attribute catalog as feature inputs for next-best-customer, churn, LTV, and acquisition propensity models. |
| Website personalization | IP Address | Look up an anonymous visitor's likely attribute profile at page load and serve personalized content from the first visit. |
| Paid media audience activation | MAID, HEM, IP, ZIP11 | Build audiences for programmatic DSPs, paid social, CTV, and direct mail using motivational and behavioral attributes that platform-native data doesn't provide. |
| Direct mail targeting | ZIP11 | Build geographically precise audiences at the household-level delivery point. |
| Voter file or donor file enrichment | HEM, ZIP11 | Append issue positions, civic motivations, and values data to voter or donor records. |
Proof in the field
Install customers have used population-level Resonate attributes to drive +130% faster speed-to-insight and 43% lower data costs at an enterprise bank; +15% sales lift from existing customers at a direct mail provider; +20% on-site conversion at an enterprise financial services brand; and 11 of 12 pitch wins for a top-10 agency using multicultural audience solutions.
Get started
A new Predictive Consumer Intelligence Install engagement begins with a conversation about your use case, your preferred ID type(s), your delivery destination, and your team's infrastructure readiness. Contact your Customer Success Manager or reach out to resonatesupport@resonate.com to scope your engagement.
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