USCS Wave 2304 is now live in your account with a focus on Hospitality.
To view the complete list of newly added attributes from Wave 2304, please click here.
Wave 2304 of our U.S. Consumer Study was fielded from July 17, to September 8, 2023.
Highlights of the new data being released include:
Deprecated and Inactivated Attributes
For USCS Wave 2304, we have inactivated or deprecated approximately 360 previously available attributes. Please refer to the attached file for a complete list of attributes that are inactivated or deprecated with USCS Wave 2304.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
For most attributes being deprecated or inactivated with Wave 2304, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
Lastly, this USCS release initiates an expansion of our current weighting methods designed to better reflect established U.S. benchmarks such as the U.S. Census Bureau's American Community Survey (ACS) and Pew Research Center's National Public Opinion Reference Survey. Adjustments will be gradual as additional waves with the new weighting method are included in Resonate’s two-year rolling data set. As part of our continuous effort to improve data quality, you may observe slight changes to certain data that better reflects changing market dynamics, particularly for various multicultural groups. To learn more about these changes and others previously announced, read our release notes.