USCS Waves 2302 and 2303 are live in your account.
To view the complete list of newly added attributes from Waves 2302 & 2302, please click here.
This USCS release reflects a more unified data collection approach where survey respondents are answering more questions across industry verticals every fielding period. Waves 2302 and 2303 are both included in this update, covering a field period of May 1, 2023 to June 27, 2023. To learn more about these changes and other changes previously announced, refer to our release notes.
Highlights of the new data being released include:
- Current automotive model year and average amount of fuel purchased weekly
- Additional apparel spend amounts and shopping frequency
- Personal & business travel booking methods
- Average domestic & international trip lengths
- Access to Telehealth and use of Telehealth this year
- Information related to the purchase of vitamins
- Personal values related to retailers
- Selection considerations for the purchase of laptops
- Items consumers purchase using a smart home assistant
Deprecated and Inactivated Attributes
For USCS Waves 2302 & 2303, we have inactivated or deprecated approximately 814 previously available attributes. Please refer to the attached file for a complete list of attributes that are inactivated or deprecated with USCS Waves 2302 & 2303.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
For most attributes being deprecated or inactivated with Waves 2302 & 2303, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
We have updated the Recent Events Flash Studies section of the taxonomy, as all Recent Events data now lives in the Recent Events/Daily Life section of the Resonate Elements Taxonomy (previously known as Daily Life). To learn more, read our release notes.