As you may be aware, MediaMath, a prominent DSP, announced that it will cease operations earlier today. This unfortunate news undoubtedly brings concern, particularly to those Resonate clients who currently run their media campaigns through MediaMath.
There will be no impact to Resonate operations. Resonate’s unparalleled, AI-powered data is leveraged across multiple media platforms. We deploy our data and audiences to multiple endpoints throughout the advertising ecosystem and work with several world-class DSPs to deliver Resonate Managed Media campaigns.
We are here to help you minimize the impact to your business. We offer managed service media and data distribution and can provide short- or long-term solutions to you and your team.
- If you are a current Resonate Managed Service client with active campaigns running with MediaMath, the process of migrating your campaigns is either underway or already completed.
- If you are a current Resonate client, who activates directly with MediaMath through the Resonate Ignite platform, a data distribution partnership, or through your in-house agency or trade desk, we can help you distribute your audiences to other platforms and assist with any pixel implementation. If you do not have a secondary DSP, we are prepared to step in to help you manage your campaigns through our Managed Service team as a short-term solution to minimize any disruption you may experience.
Your success is our priority. We are standing by to help support your business. Please reach out to your Customer Success Manager with any questions or concerns.