The Political Drivers Report provides a quick overview of an audience's political affiliation, engagement, ideology, and top issue areas voters care about.
The report has been updated to showcase insights that are most relevant for the 2024 election cycle. These updates include:
- Fiscal Ideology
- Social Ideology
- Top Voting Patterns
- Biden Administration’s Top Priorities Should Be
These refreshed attributes are designed to help you understand a quick snapshot of voters’ core political beliefs outside of party affiliation.
- “Perceived Threat to the U.S.” now has a minimum composition threshold of 10% instead of 5%
- Top insights highlighted now includes the top 5 instead of top 6
This update will enable you to see voter’s perception of threats with an emphasis on surfacing topics that are more widely adopted by larger audience segments.