USCS Wave 2301 - Financial Services & Insurance - May 18, 2023

USCS Wave 2301 is now live in your account with a focus on Financial Services and Insurance. 

Wave 2301 of our U.S. Consumer Study was fielded from January 25, 2023, to March 1, 2023.

This wave focused on Financial Services and Insurance, including:

• Interest levels in Online Banks and Mobile Banking
• Preferred features and reasons for using Online & Mobile Banking
• Additional financial products of interest in the next 12 months
• Self-described type of spender
• New estate planning measures
• Sources of financial information

A few general updates also include:

• Revised list of TV Shows watched
• 2022 voting reasons and voter registration status
• Additional attitudes related to important aspects of culture 

Deprecated and Inactivated Attributes

For USCS Wave 2301, we have inactivated or deprecated approximately 1280 previously available attributes. Please refer to the attached file for a complete list of attributes that are inactivated or deprecated with USCS Wave 2301.

Update Saved Audiences 
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.

Suggested Replacements 
For most attributes being deprecated or inactivated with Wave 2301, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.

What's new with USCS Wave 2301 

Newly Added Questions:

Daily Life

Future Plans

• Concerns 
  • Concerns for the Next 6 Months 
    • An Unfair Criminal Justice System
    • Being Discriminated Against
    • Coronavirus or Other Diseases
    • Cost of Living Not Keeping Up With Wage Increases
    • Crime, Violence, or Mass Shootings
    • Do Not Have Any Worries About the Next 6 Months
    • Drug Addiction Seriously Impacting Yourself or a Loved One
    • Environment/Climate Change
    • Geopolitical Concerns (Terrorism, Nuclear Threats, Etc.)
    • Healthcare Costs or Debt
    • illegal Immigration
    • Losing a Job (Either Yourself or Someone in Your Household)
    • Loss of Abortion Rights
    • Loss of Online Privacy
    • Not Being Able to Afford Housing, or a Housing Market Crash
    • Poor Leadership in the US Government
    • Rising Fuel/Oil/Energy Prices
    • Something Else
    • Stock Market Crash
    • Taxes Increasing
    • US Economic Slowdown or Recession
    • Worsening Education for Grades K-12

Demographics

• Employment
  • Sources of 2022 Income
    • Freelance Work (e.g., a “Gig Economy” Job)
    • Interest or Dividends From Investments
    • Salary, Bonuses, or Commissions From an Employer
    • Self-Employment (e.g., Independent Contractor)
    • Small Business That You Own (e.g., LLC)
    • Other
    • None
• Identity 
  • Others in Household 
    • Alone
    • Children
    • Friends, Housemates, or Roommates
    • Grandchildren
    • Grandparents
    • Parents
    • Spouse or Partner
    • Other

Financial Services & Insurance

Banking

• Online Banking 
  • Features Looking for in Bank App/Site 
    • Alerts and Notifications (Deposit, Fraud, Confirmation, Etc.)
    • Check Balances and Payments
    • Contact Customer Support
    • Deactivate and Order a New Credit/Debit Card
    • Send Wire Transfers
    • Transfers (Bills, Between Accounts, to Other People, Etc.)
    • Update Account Information
    • Use the App in Place of a Card at ATM
    • Other 
    • Do Not Look For Features in Mobile Banking Apps/Websites
  • Sign Up for Mobile Banking   
    • Likely
    • Not Sure
    • Unlikely
  • Sign Up for Online Banking 
    • Likely
    • Not Sure
    • Unlikely 
  • Why Doesn't Use Mobile Banking 
    • Bank Does Not Provide or I’m Unaware of Any Online Banking
    • Enjoy Familiarities With Local Bank Branch
    • Prefer to Work Directly With a Person
    • Security Concerns
    • Other
  • Why Doesn't Use Online Banking 
    • Bank Does Not Provide or I’m Unaware of Any Online Banking
    • Enjoy Familiarities With Local Bank Branch
    • Prefer to Work Directly With a Person
    • Security Concerns
    • Other
  • Why Use Mobile Banking 
    • Bank Location Is Too Far From Me
    • Convenience
    • Don’t Like Talking to People
    • Faster
    • In-Person Is Not Easily Accessible to Me
    • In-Person Is Not Open During the Hours I Am Available
    • Other
  • Why Use Online Banking 
    • Bank Location Is Too Far From Me
    • Convenience
    • Don’t Like Talking to People
    • Faster
    • In-Person Is Not Easily Accessible to Me
    • In-Person Is Not Open During the Hours I Am Available
    • Other
• Usage 
  • Interest in Online-Only Bank  
    • Extremely Interested
    • Very Interested
    • Somewhat Interested
    • Not That Interested
    • Not at All Interested
  • New Financial Products in the Next 12 Months 
    • 401K Account Rollover (From Employer/Other Institution)
    • Apply for a Line of Credit
    • Apply for a Mortgage
    • Apply for a New Credit Card (Not Including Retailer Cards)
    • Apply for a Personal Loan (ex: Car Loan, Remodeling Loan)
    • Apply for a Student Loan
    • Buy an Insurance Policy
    • Open a 529 Account or Other College Savings Plan
    • Open a Certificate of Deposit (CD)
    • Open a Checking Account
    • Open a Non-retirement Investment Account
    • Open a Savings or Money Market Account
    • Open an Annuity
    • Open an IRA Account or Other Retirement Investment Account
    • None of the Above

Financial Behavior 

• Lifestyle 
  • Spending Habits 
• Big Saver: You Closely Monitor Your Spending
• Moderate Saver: Track Spending, Generally Focused On Saving
• Moderate Spender: Comfortable Spending Money on Some Things
• Big Spender: You’re Comfortable Spending Money
• Stretched: Spending More Than You Make. Lives Check-To-Check

 

Insurance 

• Life 
  • Beneficiaries of Estate Planning Docs 
    • Charity
    • Children
    • Friends
    • Grandchildren
    • Other family
    • Parents
    • Spouse
    • Trust
    • Other
  • Current Estate Planning Docs 
    • Do Not Have Any Estate Plans in Case of Death
    • Letter of Instruction
    • Living Will
    • Power of Attorney
    • Trust
    • Will
    • Other
  • New Life Insurance Likelihood 
    • Within the Next 3 Months
    • 3 to Less Than 6 Months
    • 6 to Less Than 12 Months
    • 1 to Less Than 2 Years
    • 2 to Less Than 5 Years
    • 5 or More Years
    • Do Not Plan On Opening a New Life Insurance Plan
  • Time Since Estate Planning 
    • Within the Last Year
    • 1 Years to Less Than 3 Years Ago
    • 3 Years to Less Than 5 Years Ago
    • 5 Years to Less Than 10 Years Ago
    • 10 or More Years Ago

Investments

• Account Characteristics  
  • Interest in New Investment Products  
    • Extremely Interested
    • Very Interested
    • Moderately Interested
    • Slightly
    • Not at All Interested
  • Interest in Online-Only Investment Products 
    • Extremely Interested
    • Very Interested
    • Moderately Interested
    • Slightly
    • Not at All Interested
• Advisor Choice Considerations 
  • Willing to Consolidate with New Company 
    • Willing
    • Persuadable
    • Unwilling
• Investment Profile 
  • How Often Buy/Sell Stocks 
    • Once a week 
    • Twice a month 
    • Once a month 
    • Once a quarter
    • Twice a year
    • Once a year or less frequently 
• Non-retirement Investments 
  • Assets Under Management  
    • Less than $10,000
    • $10,000 to $24,999
    • $25,000 to $49,999
    • $50,000 to $99,999
    • $100,000 to $249,999
    • $250,000 to $499,999
    • $500,000 to $749,999
    • $750,000 to $999,999
    • $1 million or More
    • Prefer Not to Answer

Purchase Drivers

• Product Attributes 
  • Sources of Information - Financial Prod.  
    • Advertisements on Social Media
    • Blogger Recommendations
    • Brands’ Websites
    • Celebrities and Their Endorsements
    • Customer Written Reviews
    • Editorial Endorsements
    • Family Recommendations
    • Independent Review Sites
    • Sales Associates
    • Social Media Influencers on Instagram
    • Social Media Influencers on Other Platforms
    • Social Media Influencers on Pinterest
    • Social Media Influencers on Snapchat
    • Social Media Influencers on YouTube
    • None of the Above

Health & Parma

Condition Management 

• Eye & Skin 
  • Acne 
    • OTC: Self
    • Other/Lifestyle: Self
    • Rx: Self
    • Untreated/Unknown: Self
  • Presbyopia (Age-related Far Sightedness) 
    • OTC: Self
    • Rx: Self
    • Untreated/Unknown: Self
  • Shingles 
    • Rx: Self

Conditions

• Additional Medical Conditions 
  • Colon/Rectal Cancer 
    • Caregiver
    • Self 

Media

Media Consumption

• On-Demand Streaming 
  • Spend Most Time On-Demand Streaming  
    • DirectTV Stream
    • HBO Max (With Ads)
    • HBO Max (Without Ads)
    • Hulu (With Ads)
• Sports/Local Sports 
  • Sports Watching Frequency 
    • A Couple of Times a Year
    • Every Few Months
    • Monthly
    • Weekly
    • Daily

 

Politics & Advocacy 

Energy & Environment Issues

• Energy 
  • Critical Minerals from Int'l Adversaries  
    • Strongly Agree
    • Somewhat Agree
    • Neither Agree nor Disagree
    • Somewhat Disagree
    • Strongly Disagree
• Environment 
  • Environmental Efforts 
    • Gone Too Far – Strongly Agree
    • Gone Too Far – Somewhat Agree
    • Neither Agree nor Disagree
    • Needs to Do More – Somewhat Agree
    • Needs to Do More – Strongly Agree
    • Voting
• 2022 Elections 
  • GOP Priorities Post-2022 
    • Climate change
    • Crime
    • Gun control
    • Healthcare
    • Holding the Biden Administration accountable
    • Immigration
    • Inflation
    • Infrastructure
    • Jobs/Economy
    • National debt
    • Racial equality
    • Other
  • Reason Voted in 2022 
    • Always Do Civic Duty and Vote
    • Concerns Regarding State Issues
    • Elect Politicians Aligned With Political Ideology
    • Give Republicans Control of House / Senate
    • Improve Democratic Representation in House / Senate
    • Resist President’s Agenda
    • Support President’s Agenda
    • Other
    • Did Not Vote in the 2022 Midterm Elections
  • Voted For in 2022 Election 
    • The Democratic Candidate
    • The Republican Candidate
    • The Third Party Candidate
    • Did Not Vote in the 2022 Midterm Elections
  • Voting Method in 2022 
    • Vote at Election Office Before Election Day (Early Voting)
    • Vote by Mail/Submit Ballot at Designated Location (Absentee)
    • Voted at an Election Office on Election Day
    • Don’t Know or Unsure
    • Did Not Vote
• 2024 Elections 
  • Excitement about 2024 Election  
    • Extremely Excited
    • Very Excited
    • Somewhat Excited
    • Not that Excited
    • Not at All Excited

Technology & Telecom

Telecom

• Internet 
  • Current Home Satellite Internet Provider 
    • HughesNet
    • Starlink
    • Viasat
    • Other

Values & Motivations

Life Stage

• Life Stage 
  • Factors When Selecting College or University  
    • Accreditation
    • Faculty Support and Advising
    • Flexible Pace of Study
    • High Quality Academics
    • Low-Cost Tuition
    • Online Courses
    • Relevant Curriculum
    • Respected by Employers
    • Self-Scheduled Courses
    • Strong Job and Salary Outcomes for Graduates
    • Other
  • First Time Home Buyer 
    • Yes
    • No
  • Interest in Studying Bachelor's 
    • Accounting
    • Business
    • Computer Science
    • Education
    • Health Information Management
    • Human Resources Management
    • Information Technology
    • Nursing
    • Other 
  • Interest in Studying Master's 
    • Accounting (MAcc)
    • Business (MBA)
    • Computer Science
    • Cybersecurity
    • Health Leadership
    • Information Technology
    • Nursing
    • Public Administration
    • Teaching and Education
    • Other
  • Life Events Expected in Next 10 Years 
    • Attend School to Obtain a Bachelor’s Degree in Person
    • Attend School to Obtain a Bachelor’s Degree Online
    • Attend School to Obtain a Credential or Continuing Education Units In-Person
    • Attend School to Obtain a Credential or Continuing Education Units Online
    • Attend School to Obtain a Doctoral Degree in Person
    • Attend School to Obtain a Doctoral Degree Online
    • Attend School to Obtain a Master’s Degree in Person
    • Attend School to Obtain a Master’s Degree Online
    • None of the Above
  • Motivations when Pursuing Degree at College or University 
    • Demonstrate Success to Peers
    • Get a Promotion in My Work or Field
    • Learn and Grow as an Individual
    • Make More Money / Have a Better Standard of Living
    • Next Step in Education
    • Personal Reasons Not Related to Career
    • Required by My Employer/Profession
    • Satisfaction of Achieving Degree
    • Stronger Work Ethic
    • Switch Career Fields
    • Update the Skills Required for My Job
  • When Enrolling in Degree Program 
    • Within the Next 2 Months
    • 3 to 5 Months
    • 6 to 12 Months
    • 1 to Less Than 2 Years
    • 2 to Less Than 3 Years
    • 3 to Less Than 4 Years
    • 4 or More Years
    • Already Enrolled

 

Personal Values

• Culture & Ethnicity 
  • Aspects of Culture that are Important 
    • Art or Sculptures
    • Beliefs, Religion, or Spirituality
    • Cultural or Family History and Passed-Down Stories
    • Family or Social Gatherings, Festivals, or Celebrations
    • Food
    • Language
    • Music
    • Places, Monuments, or Architecture
    • Sports or Games
    • Yearly or Seasonal Traditions or Rituals
    • Other
    • None Are Important to Me
  • Cultural Heritage is very important 
    • Strongly Agree
    • Somewhat Agree
    • Neither Agree nor Disagree
    • Somewhat Disagree
    • Strongly Disagree
  • Engaged with Latin American Media 
    • Strongly Agree
    • Somewhat Agree
    • Neither Agree nor Disagree
    • Somewhat Disagree
    • Strongly Disagree
  • Importance of American Culture 
    • Strongly Agree
    • Somewhat Agree
    • Neither Agree nor Disagree
    • Somewhat Disagree
    • Strongly Disagree

 

Newly added answer choices to existing questions:

Alcohol, Tobacco, & Marijuana

Alcohol

• Consumption 
  • Hard Cider Last 3 Months 
    • Square Mile 
  • Rum Last 3 Months 
    • Havana Club
    • Mount Gay

Consumer Preferences 

Sharing Economy

• Sharing Economy 
  • Car Services 
    • Other

Financial Services & Insurance

Banking

• Secondary Bank 
  • Current Secondary Bank Addtl 
    • Sofi
• Usage 
  • Likely to Switch To 
    • Regions 

Credit Cards

• Buy Now, Pay Later 
  • Why Use Buy Now, Pay Later 
    • Do Not Have a Credit Card
    • I Don't Trust Credit Card Companies 
• Usage 
  • Sources of Info for New Credit Card 
    • Bankrate

Insurance

• Auto 
  • Current Provider  
    • Better World Club
• Property 
  • Current Provider 
    • Mercury 

Investments 

• Alternative Investments 
  • Crypto Exchange Used for Trades 
    • An Investment Firm (E.g., Fidelity)
  • Cryptocurrencies Owned (Last 3 Months) 
    • Dash
    • Polkadot (Dot)
• Investment Profile 
  • Average Trades Made Per Month 
    • 30 or More per Month 
  • Frequency of Researching Investments 
    • Never
  • Primary Investment Firm 
    • JP Morgan Chase
    • Morgan Stanley

Health & Pharma

Conditions

• Eye and Skin 
  • Other Skin Conditions 
    • Caregiver
• Gastroenterological  
  • Other Digestive Condition  
    • Caregiver

Media

Media Consumption

• Magazines 
  • Magazines Read Regularly 
    • Outside 
• On-Demand Streaming 
  • On-Demand Services Regularly Used 
    • DirectTV Stream
    • HBO Max (With Ads)
    • HBO Max (Without Ads)
    • Hulu (With Ads)
    • Hulu (Without Ads)
• TV Shows 
  • Amazon Prime Shows 
    • Carnival Row
    • Reacher
    • The Lord of the Rings: The Rings of Power
    • The Wheel of Time
  • Disney+ Shows 
    • Agatha: Coven of Chaos
    • Andor
    • Daredevil: Born Again
    • Loki
    • Secret Invasion
    • What If...?
  • HBO Shows 
    • House of the Dragon
    • The Last of Us
    • The White Lotus
  • Hulu Shows 
    • Letterkenny
    • Only Murders In The Building
    • The Great
    • The Handmaid's Tale
    • Wu-Tang: An American Saga
  • Netflix Shows 
    • Black Mirror
    • Bridgerton
    • Queen Charlotte: A Bridgerton Story
    • Stranger Things
    • That '90s Show
    • The Witcher
    • You
  • Network/Channel TV Shows 
    • 1923
    • 20/20
    • 60 Minutes
    • Abbott Elementary
    • After Happily Ever After
    • Alaska: The Last Frontier
    • Alaskan Bush People
    • All American
    • American Dad
    • Below Deck
    • Big Sky
    • Bob's Burgers
    • Body Cam
    • Call me Kat
    • Cold Justice
    • Court Cam
    • CSI: Vegas
    • Dirty Jobs
    • Disappeared
    • East New York
    • Fantasy Island
    • Fire Country
    • Fixer to Fabulous
    • Ghost Adventures
    • Ghosts
    • Good Bones
    • Hell's Kitchen
    • Law & Order
    • Married at First Sight
    • Moonshiners
    • Mountain Men
    • Mysteries Of The Deep
    • NCIS: Hawaii
    • Next Level Chef
    • Perry Mason
    • Quantum Leap
    • Restaurant: Impossible
    • Saturday Night Live
    • Sister Wives
    • Snapped
    • So Help Me Todd
    • Star Trek: Picard
    • Swamp People
    • Ted Lasso
    • The Dead Files
    • The Equalizer
    • The Morning Show
    • The Real Housewives of Orange County
    • The Resident
    • The Simpsons
    • Top Chef
    • Walker
    • Wife Swap
    • Worst Cooks in America
    • WWE Smackdown
    • Yellowjackets
    • Yellowstone
    • Young Rock
    • Young Sheldon
    • Your Honor

Politics & Advocacy 

Social Issues & Policies

• Abortion 
  • Concerns if Roe v Wade Overturned 
    • Abortion Bans Being Strict Enough to Ban IVF

Travel & Hospitality 

Hotels

• Usage 
  • Describes Hotel Travel 
    • Travel for Business
    • Travel for Pleasure/Personal

 

Structure changes to existing questions: 

Home & Family

Home & Family 

• Outdoor Furnishings 
  • Outdoor Furnishings Purchase Location 
    • Amazon
    • Costco
    • Home Depot
    • Local Furniture Dealer
    • Lowe's
    • Menards
    • Overstock
    • Sam's Club
    • Target
    • Walmart
    • Wayfair
    • Other
• Professional Services 
  • Get Professional Pest Control Done 
    • Annually
    • Semiannually
    • Quarterly
    • Monthly
    • Weekly
  • Professional Services (Next 12 Months) 
    • Appliance Repair
    • Electrician
    • Flooring
    • Gardening, Tree Services, or Landscaping
    • HVAC services (heating, ventilation, air conditioning)
    • Interior Design
    • Lawn Care or Yard Cleaning
    • Painting
    • Pest Control
    • Plumber
    • Pool Care/Maintenance
    • Professional Cleaning
    • Remodeling or Refurnishing
    • Roofing
    • Other
    • Have Not Used Any Professional Home Services