USCS Waves 2205 & 2206 - Technology, Telecommunications, Retail, Home & Family - March 2, 2023 – Resonate Analytics Knowledge Base

USCS Waves 2205 and 2206 are now live in your account with a focus on Technology, Telecommunications, Retail, and Home & Family.

Wave 2205 of our U.S. Consumer Study was fielded from September, 21 2022 to October, 31 2022. This wave focused on Technology & Telecommunications, including:

Familiarity with augmented reality
Interest in Metaverse activities and brands expected to find there
Wireless-related insights for device upgrade preferences, extra features willing to pay for, and additional selection considerations
Level of satisfaction for mobile phone, landline, wired or satellite internet, TV, and home security monitoring
Technology sources of information such as review sites or social media
Timeframe to change internet providers

Wave 2206 of our U.S. Consumer Study was fielded from October, 31 2022 to December, 8 2022. This wave focused on Retail and Home & Family, including:

Professional services being used in next 12 months such as lawn care or pest control
Parenting methods for child’s education
Toy buying approach for kids
Online order spending amount in last 3 months
Pharmacies used and ordering method
Categories of groceries purchased in the last 3 months

A few general updates also include:

New ESG measures on the impact on consumer purchase decisions
New TV networks/channels watched (Fuse TV, Spectrum News)
Source of information for purchases such as celebrity endorsements or reviews
Name-brand shoppers
Type of cuisine regularly cooked
Type of live event tickets purchased & ticketing service used in last 12 months

Deprecated and Inactivated Attributes

For USCS Waves 2205 & 2206, we have inactivated or deprecated approximately 400 previously available attributes. Please refer to the attached file for a complete list of attributes that are inactivated or deprecated with USCS Waves 2205 & 2206.

Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.

Suggested Replacements
For most attributes being deprecated or inactivated with Waves 2205 & 2206, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.

Additional Notice

As part of standard quality efforts, Resonate uses weighting benchmarks sourced from Pew Research Center's National Public Opinion Reference Survey (NPORS) and the U.S. Census Bureau's American Community Survey (ACS) to make online adult population estimates. Waves 2205 and 2206 will be releasing with updates to U.S. online adult population estimates, as a result of updated weighting benchmarks, which may result in changes to your audience metrics.

What's new with USCS Waves 2205 & 2206 

Newly Added Questions:

Consumer Preferences

Behavior & Choice

Engagement
- Reasons to Share Cookies
  - Access to Websites or Content That Have a "Pay Wall"
  - Coupon or Discount Codes
  - Free Trails to Products or Websites
  - Nothing Would Make Them Open to Providing My Email
  - Other
  - Personalized Advertisements
  - Personalized Product Recommendations
Shopping Behaviors
- Location of Purchases (Next 6 Months)
  - Evenly Split Between Online and in a Physical Store
  - Mostly in a Physical Store, but Some Online Shopping
  - Mostly Online, but Some Shopping in a Physical Store
  - Nearly All Shopping Will Be Done Online
  - Nearly All Shopping Will Be in a Physical Store
- Name-Brand Shoppers
  - Agree Completely
  - Agree Somewhat
  - Disagree Completely
  - Disagree Somewhat
  - Neither Agree nor Disagree
- Social Media Statements
  - Do Not Use Social Media
  - Is Very Concerned About How Their Data Is Stored and Used
  - Likes When Ads Recommend Products Based on Their Likes/Follows
  - None of the Above
  - Purchased Products on Social Media (Last 12 Months)
  - Saves Credit Card Information in Social Media Apps
  - Use Social Media for New Ideas, but Always Do More Research
  - Uses Influencer Recommendations

Purchase Drivers

Overall Orientation
- Sources of Information: All Purchases
  - A Poster or Billboard in Public
  - Ad in a Magazine or Newspaper
  - Advertisements on Websites or Social Media
  - Blogger Recommendations
  - Brands' Websites
  - Celebrity Endorsement
  - Customer Written Reviews
  - Family Recommendations or Personal Use
  - Friend Recommendations or Personal Use
  - Independent Review Sites
  - None of the Above
  - Postcard, Letter or Ad in the Mail
  - Sale Associates
  - Social Media Influencers on Facebook
  - Social Media Influencers on Instagram
  - Social Media Influencers on Other Platforms
  - Social Media Influencers on Pinterest
  - Social Media Influencers on TikTok
  - Social Media Influencers on YouTube
  - Video Advertisements on TV
  - Video Advertisements on YouTube
  - Virtual or In-Person Events

Daily Life

Coronavirus Consumer Segment

Coronavirus Consumer Segments
- Public Safety Rollups
  - Actively Concerned
  - Extremely Concerned
  - Little to No Concerns
  - Slight Concerns

Future Plans

Holidays & Reoccurring Events
- New Year's Resolutions
  - Another New Year's Resolution
  - Be More Environmentally Friendly
  - Do Not Plan On Making a New Year's Resolution
  - Learn a New Language, Skill, or Hobby
  - Look for a New Job
  - Lose Weight or Workout More
  - Quit or Decrease Smoking or Drinking
  - Save More or Spend Less Money
  - Spend More Time with Friends or Family
  - Take Better Care of Your Mental Health
  - Travel More
  - Try New Things

Health & Coronavirus

Concerns
- Avoided Location due to COVID
  - No
  - Yes
- Canceled Plans due to COVID
  - No
  - Yes
- COVID-19
  - Extremely Concerned
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned
- Gun Violence
  - Extremely Concerned
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned
- Monkeypox
  - Extremely Concerned
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned
- Public Spaces
  - Extremely Concerned
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned
- Seasonal Flu
  - Extremely Concerned
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned
Vaccine
- Vaccination Status
  - Fully Vaccinated and 1 Booster
  - Fully Vaccinated and 2 or More Boosters
  - Fully Vaccinated, no Booster
  - Partially Vaccinated (1 Shot of Pfizer/Moderna)
  - Unvaccinated
When Things Will Be Normal
- State of COVID-19
  - COVID-19 Was a Pandemic, but Now Similar to the Flu
  - COVID-19 Was Initially a Pandemic, but Has Ended
  - COVID-19 Was Never Really a Pandemic
  - Still Currently a Pandemic

Demographics

Identity
- Living Situation with Parents
  - Moved Back in with Your Parent(s)
  - Never Ceased Living with Parent(s)
  - Other
  - Parent Moved into Your Current Residence After You Moved Out
- Parents Graduated from College
  - No
  - Yes
- Size of Household
  - 1
  - 2
  - 3
  - 4
  - 5
  - 6
  - 7
  - 8
  - 9 or more

Lifestyle

- Societal/ Charitable Issues
  - Mental Healthcare/Awareness

ESG (Environment, Social, Gov)

Environment

Personal Actions & Beliefs
- Decrease Spending for Poor Env Practices
  - Completely Likely
  - Moderately Likely
  - Not at All Likely
  - Slightly Likely
  - Very Likely
- Increase Spending for Good Env Practices
  - Completely Likely
  - Moderately Likely
  - Not at All Likely
  - Slightly Likely
  - Very Likely

General

Purchasing
- Brand vs Quality vs Price Importance
  - Brand, Including Image, Reputation, and Reviews
  - Price
  - Quality, Including Performance, Reliability, and Safety
  - Most Important Company Qualities
  - Brand, Including Image, Reputation, and Reviews
  - Environmental Policies and Practices of the Company
  - Price
  - Quality, Including Performance, Reliability, and Safety
  - Social Policies and Practices of the Company
Social vs Environmental Importance
- - Environmental Policies and Practices of the Company
  - Social Policies and Practices of the Company

Social

Personal Actions & Beliefs
- Decrease Spending for Poor Social Practices
  - Completely Likely
  - Moderately Likely
  - Not at All Likely
  - Slightly Likely
  - Very Likely
- Increase Spending for Good Social Practices
  - Completely Likely
  - Moderately Likely
  - Not at All Likely
  - Slightly Likely
  - Very Likely

Financial Services & Insurance

Banking

Secondary Bank
- Another Institution Products
  - ATM-Only Card
  - Brokerage or Other Trading Account
  - Business Banking Products
  - Business Loan
  - Car Loan
  - CD (Certificate of Deposit) Account
  - Checking Account
  - Credit Card
  - Debit Card
  - Home Equity Line of Credit
  - Home Mortgage Issued by the Same Bank
  - Mutual Fund Account
  - No Other Institution
  - Other Loan
  - Personal Loan
  - Prepaid Card
  - Savings/Money Market Account
  - Student Loan
  - Wealth Management or Private Banking

Food & Non-Alcoholic Beverages

Food

Product Attributes
- Cuisines Regularly Cooked
  - Chinese
  - French
  - German
  - Indian
  - Italian
  - Japanese/Sushi
  - Mediterranean
  - Mexican
  - Middle Eastern
  - Other
  - Other African
  - Other Asian
  - Other European
  - Other Latin American/Caribbean
  - Regional American (e.g., Texan, Soul, etc.)
  - Spanish
  - Thai/Southeast Asian
  - This does not apply to me
- Experiment with New Cuisines
  - Always
  - Never
  - Often
  - Rarely
  - Sometimes

Health & Pharma

Condition Management

Additional Medical Conditions
- Bipolar Disorder
  - OTC: Self
  - Other/Lifestyle: Self
  - Rx: Self
  - Untreated/Unknown: Self
- Depression
  - OTC: Self
  - Other/Lifestyle: Self
  - Rx: Self
  - Untreated/Unknown: Self

Conditions

Additional Medical Conditions
- Bipolar Disorder
  - Caregiver
  - Self
- Depression
  - Caregiver
  - Self
Category of Conditions
- Disability or Chronic Condition
  - No
  - Prefer not to disclose
  - Yes
- Type of Disability
  - Attention-Deficit/Hyperactivity Disorder (ADHD)
  - Autism
  - Blind or visually impaired
  - Deaf or hard of hearing
  - Learning disability
  - Mental health condition
  - Mobility-related disability
  - Other
  - Other physical or chronic health-related disability
  - Speech-related disability

Health Management

Telehealth
- Concern About Telehealth Availability
  - Extremely Concerned
  - Have Never Used or Considered Using Telehealth
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned

Treatment Satisfaction

Additional Medical Conditions
- ADHD
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Alzheimer's Disease
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Bipolar Disorder
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Breast Cancer
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Depression
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- HIV
  - Satisfied
- Kidney Disease
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Lung Cancer
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Melanoma
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Prostrate Cancer
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Psychotic Disorder
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Cardiac & Metabolic
- Afib/Stroke
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Coronary Artery Disease
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Deep Vein Thrombosis/Blood Clot
  - Dissatisfied
  - Satisfied
- Diabetes
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- High Blood Pressure/Hypertension
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- High Cholesterol
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Hypothyroidism
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Eye and Skin
- Acne
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Astigmatism
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Cataract
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Dry Eye Syndrome
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Eczema
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Eye Redness
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Hyperopia (Far Sightedness)
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Myopia (Near Sightedness)
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Plaque Psoriasis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Presbyopia (Age-Related Far Sightedness)
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Psoriasis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Shingles
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Gastroenterological
- Acid Reflux/Gerd
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Chronic Constipation
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Crohn's Disease
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Enzyme Insufficiency
  - Dissatisfied
  - Satisfied
- Frequent Heartburn
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Inflammatory Bowel Disease
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Irritable Bowel Syndrome
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Ulcerative Colitis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Other Conditions
- Alcohol Use Disorder
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Binge Eating Disorder
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Colon/Rectal Cancer
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Hemophilia
  - Dissatisfied
  - Satisfied
- Insomnia
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Substance Use Disorder
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Pain
- Ankylosing Spondylitis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Arthritis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Chronic Back/Neck Pain
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Chronic Knee Pain
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Chronic Pain
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Migraine
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Osteoarthritis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Psoriatic Arthritis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Rheumatoid Arthritis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Respiratory
- Asthma
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- COPD
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
Women's Health
- Endometriosis
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied
- Menopause
  - Dissatisfied
  - Neither Satisfied nor Dissatisfied
  - Satisfied

Home & Family

Baby Products
- Parenting Methods
  - Is Primarily Responsible for Educating Their Child/Children
  - Is Satisfied with Their Child/Children's Education
  - It Is Important That Their Child Become Independent Early
  - It's Important to Balance Education with Sports/Activities
  - None of the Above
  - Other Parents Look To Them for Advice/Ideas on Parenting
- Toy Buying Approach
  - Buy Equal Number of Educational and Just-For-Fun Toys
  - Mostly Buy Educational Toys
  - Mostly Buy Just-For-Fun Toys
  - Only Buy Educational Toys
  - Only Buy Just-For-Fun Toys
Outdoor Furnishings
- Outdoor Fireplace Purchase Location
  - Amazon
  - Best Buy
  - Costco
  - Home Depot
  - Lowe's
  - Menards
  - Other
  - Sam's Club
  - Target
  - Walmart
  - Wayfair
- Outdoor Furnishings Likely to Purchase
  - Likely
  - Persuadable
  - Unlikely
- Outdoor Furnishings Most Important Benefits
  - Assembles quickly
  - Durable and Long Lasting
  - Easily Cleaned
  - Easy to Assembly Myself
  - Easy to Move
  - High Quality
  - Indoors or Outdoor Use
  - Is shipped and received quickly
  - Makes a Statement
  - Matches Existing Decor
  - Multiple Configurations
  - None of the Above
  - Pillow/Cushion Options
  - Portability
  - Pre-assembled
  - Ships to my House
  - Stylish
  - Warranty
- Outdoor Furnishings Most Important Features
  - Available in Different Finishes and Colors
  - Drink Holders
  - Durable
  - Easily Cleaned
  - Easy to Move
  - Multiple Configurations
  - None of the Above
  - Performance fabric
  - Portability
  - Removable Covers
  - Storage
  - Warranty
  - Washable covers
  - Weather resistant
- Type of Outdoor Furnishings Likely to Purchase
  - Benches
  - Chairs
  - Chaise Lounge(s)
  - Coffee Table
  - Conversation Set (Seats 2-4)
  - Conversation Set (Seats 5-8)
  - Conversation Set (Seats 9+)
  - Daybed
  - Dining Chairs
  - Dining Set (Table and Chairs Seats 2-4)
  - Dining Set (Table and Chairs Seats 5-8)
  - Dining Table
  - Fire Pit
  - Furniture Covers
  - Furniture Cushion Covers
  - Furniture Cushions
  - Hammock
  - Other
  - Pillows
  - Sectional
  - Side Table(s)
Pest Control
- Professional Services (Next 12 Months)
  - Appliance Repair
  - Electrician
  - Flooring
  - Gardening, Tree Services, or Landscaping
  - Have Not Used Any Professional Home Services
  - HVAC services (heating, ventilation, air conditioning)
  - Interior Design
  - Lawn Care or Yard Cleaning
  - Other
  - Painting
  - Pest Control
  - Plumber
  - Pool Care/Maintenance
  - Professional Cleaning
  - Remodeling or Refurnishing
  - Roofing

Media

Media Engagement

TV Times
- Weekend TV Time - 12:00 Noon - 3:30 PM
  - <0.5 Hour
  - 5 - 1 Hour
  - 1 - 1.5 Hours
  - 5 - 2 Hours
  - 2 - 2.5 Hours
  - 5 - 3 Hours
  - 3 - 3.5 Hours

Touchpoints

Live Events
- Live Event Tickets (Last 12 Months)
  - Ballet or Dance Event
  - College or Amateur Sporting Event
  - Comedy Show
  - Concert
  - Kids Event (e.g., Disney on Ice, Sesame Street Live, Etc.)
  - Live Theatre (e.g., Musical, Opera, Etc.)
  - Music Festival
  - None of the Above
  - Professional Sporting Event
- Ticketing Services Used (Last 12 Months)
  - AXS
  - Gametime
  - Live Nation
  - None of the Above
  - Other online ticketing service
  - SeatGeek
  - StubHub
  - Ticketmaster
  - TickPick
  - Vivid Seats

Politics & Advocacy

Civic Expression

Engagement
- Advocacy Policies Opposed
  - Amnesty for Dreamers
  - Another Issue
  - Banning Abortion
  - Cancelling Some or All Student Loans
  - Cuts to Medicare
  - Cuts to Social Security
  - Guaranteeing the Right to an Abortion
  - Increasing Border Security Measures
  - Increasing Fossil Fuel Production/Building New Pipelines
  - Increasing Online Privacy Laws
  - Lowering Taxes on Wealthy Americans
  - None of the Above
  - Passing Free Trade Policies
  - Passing LGBTQ+ Rights
  - Passing Medicare for All/Single Payer Healthcare
  - Passing New Clean Energy or Environmental Regulations
  - Passing New Gun Regulations
  - Privatizing Social Security
  - Raising Taxes on Wealthy Americans
  - Raising the Minimum Wage
  - Repealing Gun Regulations
  - Repealing LGBTQ+ Rights
  - Repealing Obamacare/Affordable Care Act
Advocacy Policies Supported
- - Amnesty for Dreamers
  - Another Issue
  - Banning Abortion
  - Cancelling Some or All Student Loans
  - Cuts to Medicare
  - Cuts to Social Security
  - Guaranteeing the Right to an Abortion
  - Increasing Border Security Measures
  - Increasing Fossil Fuel Production/Building New Pipelines
  - Increasing Online Privacy Laws
  - Lowering Taxes on Wealthy Americans
  - None of the Above
  - Passing Free Trade Policies
  - Passing LGBTQ+ Rights
  - Passing Medicare for All/Single Payer Healthcare
  - Passing New Clean Energy or Environmental Regulations
  - Passing New Gun Regulations
  - Privatizing Social Security
  - Raising Taxes on Wealthy Americans
  - Raising the Minimum Wage
  - Repealing Gun Regulations
  - Repealing LGBTQ+ Rights
  - Repealing Obamacare/Affordable Care Act
Ideology
- Political Party Leaners
  - Completely Independent
  - Lean More Towards Democrat
  - Lean More Towards Republican

Energy & Environment Issues

Energy
- Federal Policy: Hydrogen
  - Featured
  - Minimally/Not Featured
  - Secondary

News & Current Events

News & Current Events
- Increasing Number of SCOTUS
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Somewhat Support
  - Strongly Oppose
  - Strongly Support
- Seriousness of Gov Shutdowns
  - Extremely Serious
  - Not at All Serious
  - Not That Serious
  - Somewhat Serious
  - Very Serious
Politicians
- Trump Committed Crimes
  - Neither Likely nor Unlikely
  - Somewhat Likely
  - Somewhat Unlikely
  - Very Likely
  - Very Unlikely
- Trump FBI Raid Legitimacy
  - Agree Equally or Don't Know
  - Legitimate Criminal Investigation -- Somewhat Agree
  - Legitimate Criminal Investigation -- Strongly Agree
  - Made-up Scandal/Witch-Hunt -- Somewhat Agree
  - Made-up Scandal/Witch-Hunt -- Strongly Agree

Revenue & Spending Issues

Income Taxes
- HHI >$400K Tax
  - Decrease
  - Increase
  - Maintain
Other Taxes
- Electric Vehicle Taxes
  - Decrease
  - Increase
  - Maintain
- High-Carbon Sales Tax
  - Decrease
  - Increase
  - Maintain
- Marijuana Tax
  - Decrease
  - Increase
  - Maintain

Security, Trade & Immigration

Foreign Policy
- Concern About Nuclear War
  - Extremely Concerned
  - Not at All Concerned
  - Not That Concerned
  - Somewhat Concerned
  - Very Concerned
- Sympathy for Israel or Palestine
  - Both
  - Don't know enough to say
  - Israelis
  - Neither
  - Palestinians
- Two-State Solution for Israel
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Somewhat Support
  - Strongly Oppose
  - Strongly Support

Social Issues & Policies

Equality
- College/NCAA
  - Always Allowed to Compete
  - Don't Know or Unsure
  - Only Allowed After They Have Had Surgery to Fully Transition
  - Should Not Be Allowed to Compete
- High School
  - Always Allowed to Compete
  - Don't Know or Unsure
  - Only Allowed After They Have Had Surgery to Fully Transition
  - Should Not Be Allowed to Compete
- Professional/Olympic
  - Always Allowed to Compete
  - Don't Know or Unsure
  - Only Allowed After They Have Had Surgery to Fully Transition
  - Should Not Be Allowed to Compete
- Youth Sports
  - Always Allowed to Compete
  - Don't Know or Unsure
  - Only Allowed After They Have Had Surgery to Fully Transition
  - Should Not Be Allowed to Compete

Voting

2022 Elections
- 2022 Midterm Election Excitement
  - Neither Excited nor Unexcited
  - Somewhat Excited
  - Somewhat Unexcited
  - Very Excited
  - Very Unexcited
2024 Elections
- 2024 Democratic Pres Primary
  - Alexandria Ocasio-Cortez
  - Amy Klobuchar
  - Cory Booker
  - Elizabeth Warren
  - Gavin Newsom
  - Joe Biden
  - Kamala Harris
  - Pete Buttigieg
  - Someone Else
  - Stacy Abrams
  - Undecided
- 2024 Pres Primary Party Preference
  - Democratic Primary
  - Republican Primary
  - Third Party Primary
  - Would Not Vote
- 2024 Presidential Election Excitement
  - Neither Excited nor Unexcited
  - Somewhat Excited
  - Somewhat Unexcited
  - Very Excited
  - Very Unexcited
- 2024 Republican Pres Primary
  - Donald Trump
  - Mitt Romney
  - Nikki Haley
  - Ron Desantis
  - Someone Else
  - Undecided
- Donald Trump Should Run in 2024
  - Definitely Should Not Run In 2024
  - Definitely Should Run In 2024
  - Don't Know or No Opinion
  - Probably Should Not Run In 2024
  - Probably Should Run In 2024
- Joe Biden Should Run in 2024
  - Definitely Should Not Run In 2024
  - Definitely Should Run In 2024
  - Don't Know or No Opinion
  - Probably Should Not Run In 2024
  - Probably Should Run In 2024
Influences
- Trust Political Ads on Facebook
  - Neither Trust nor Distrust
  - Somewhat Distrust
  - Somewhat Trust
  - Strongly Distrust
  - Strongly Trust
- Trust Political Ads on YouTube
  - Neither Trust nor Distrust
  - Somewhat Distrust
  - Somewhat Trust
  - Strongly Distrust
  - Strongly Trust
- Watch Political Ads on Facebook
  - Don't Know or Unsure
  - No
  - Yes
- Watch Political Ads on YouTube
  - Don't Know or Unsure
  - No
  - Yes

Retail

Drugstore & Pharmacy

Drugstores
- Online vs Pickup Purchases
  - Always Pick-up At-The-Store
  - Always Shipped-to-home
  - Equally Picked-up At-the-store and Shipped-to-home
  - More Often Picked-up At-the-store than Shipped-to-home
  - More Often Shipped-to-home than Picked-up At-the-store
Pharmacies
- Ordering Method
  - By Phone
  - Do Not Know
  - In Person
  - Online/In-App
- Pharmacy Services
  - BJ's Wholesale Club
  - Costco
  - CVS
  - Medicine Shoppe
  - None of the Above
  - Other
  - Rite Aid
  - Sam's Club
  - Target
  - Walgreens/Duane Reade
  - Walmart

Grocery Stores

Grocery Stores
- Groceries Purchased (Last 3 Months)
  - Baking/Cooking Ingredients (Flour, Baking Soda, Etc.)
  - Breads and Other Baked Goods
  - Canned Foods
  - Dairy (Milk, Cheese, Cream, Etc.)
  - Eggs
  - Fresh Fruit, Vegetables, and Other Produce
  - Frozen Foods
  - Gourmet Food
  - Meats
  - Other
  - Prepared Meals
  - Seasoning
  - Snacks
  - Spreads and Dips
- Seasonings Bought (Last 3 Months)
  - Bitter
  - Meaty
  - Other
  - Salty
  - Savory
  - Sour
  - Spicy
  - Sweet

Online Order

Online Order
- Spending Amount (Last Month)
  - $0 to $249
  - $1,000 to $1,499
  - $1,500 to $1,999
  - $2,000 or More
  - $250 to $499
  - $500 to $999

Technology & Telecom

Electronics/Technology

Metaverse
- Augmented Reality Familiarity
  - Am Familiar with It
  - Have a Deep Understanding and Am Actively Staying Engaged
  - Have Little Knowledge, but Still Have Major Questions
  - Heard of It, but Am Not Sure What It Means
  - Never Heard of It
- Brands Expected in Metaverse
  - Accessories
  - Airlines
  - Alcoholic Beverages
  - Athletic Apparel
  - Cars
  - Casual Apparel
  - Computers
  - Financial Services
  - Furniture
  - Groceries
  - Home Electronics
  - Hotels
  - Housing (Real Estate and Rentals)
  - Insurance
  - Interior Design (Carpets, Paint, Wallpaper, Etc.)
  - Luxury Apparel
  - Non-alcoholic Beverages
  - Other
  - Pet Supplies
  - Phone Carriers
  - Phones
  - Restaurants
  - Shoes
  - Smart Devices
  - Tablets
  - Would Not Expect Any Brands
- Metaverse Activities Interested In
  - Attending Recreational Events (e.g., Concerts)
  - Buying Digital Products
  - Buying Physical Products
  - Communicating with Customer Service
  - Discovering New Brands/Products
  - Educational Classes/Lectures
  - Exploring New Places Virtually
  - Interacting with Your Favorite Brands
  - Meeting Existing Friends and Family
  - Meeting New People
  - Meeting with Healthcare Providers
  - None of the Above
  - Playing Video Games
  - Selling Digital Products
  - Selling Physical Products
  - Using a Digital Wallet
  - Using Cameras to Determine How Clothing Would Look On You
  - Using Cameras to Determine How Furniture Would Look
- Metaverse Reality Familiarity
  - Am Familiar with It
  - Have a Deep Understanding and Am Actively Staying Engaged
  - Have Little Knowledge, but Still Have Major Questions
  - Heard of It, but Am Not Sure What It Means
  - Never Heard of It
- Virtual Reality Familiarity
  - Am Familiar with It
  - Have a Deep Understanding and Am Actively Staying Engaged
  - Have Little Knowledge, but Still Have Major Questions
  - Heard of It, but Am Not Sure What It Means
  - Never Heard of It
Mobile Phones/Handsets
- Device Upgrade Preference
  - Get a New Phone as Soon as Contract Allows
  - Keeps Phone past Contracted Date to Wait for Preferred Phone
  - Only Buy a New Phone When Previous One Is Broken
  - Will Pay Extra to Upgrade Phone Before the Contract Allows
- Extra Features Would Pay For
  - Ability to Stream Videos in HD
  - Ability to Use Phone as a Hotspot
  - Augmented Reality Capabilities
  - Cloud Storage
  - Discounted Streaming Service Access
  - Easily Syncs Wirelessly with a Tablet, Watch, or Laptop
  - Improved Mobile Game Experience
  - None of the Above
- Prefered Price Payment Method
  - Monthly Installments
  - Other
  - Pay Full Price Upfront
  - Phone Cost Built into Cell Phone Contract
Product Satisfaction
- Home Satellite Internet
  - Neither Satisfied nor Dissatisfied
  - Somewhat Satisfied
  - Somewhat/Very Dissatisfied
  - Very Satisfied
- Home Security Monitoring
  - Neither Satisfied nor Dissatisfied
  - Somewhat Satisfied
  - Somewhat/Very Dissatisfied
  - Very Satisfied
- Home TV
  - Neither Satisfied nor Dissatisfied
  - Somewhat Dissatisfied
  - Somewhat Satisfied
  - Very Dissatisfied
  - Very Satisfied
- Home Wired Internet
  - Neither Satisfied nor Dissatisfied
  - Somewhat Dissatisfied
  - Somewhat Satisfied
  - Very Dissatisfied
  - Very Satisfied
- Home Wired Telephone
  - Neither Satisfied nor Dissatisfied
  - Somewhat Dissatisfied
  - Somewhat Satisfied
  - Very Dissatisfied
  - Very Satisfied
- Mobile or Cell Phone Device
  - Neither Satisfied nor Dissatisfied
  - Somewhat Dissatisfied
  - Somewhat Satisfied
  - Very Dissatisfied
  - Very Satisfied
- Mobile or Cell Phone Service
  - Neither Satisfied nor Dissatisfied
  - Somewhat Dissatisfied
  - Somewhat Satisfied
  - Very Dissatisfied
  - Very Satisfied
Smart Products
- Smart Robot Vacuum Owned
  - Dyson
  - iRobot
  - LG
  - Other
  - Samsung
  - Shark

Purchase Drivers

Personal Values
- Technology Sources of Info
  - Advertisements on Social Media
  - Blogger Recommendations
  - Brands' Websites
  - Celebrity Endorsements
  - Customer Written Reviews
  - Family Recommendations or Personal Use
  - Friend Recommendations or Personal Use
  - Independent Review Sites
  - Sale Associates
  - Social Media Influencers on Facebook
  - Social Media Influencers on Instagram
  - Social Media Influencers on Other Platforms
  - Social Media Influencers on Pinterest
  - Social Media Influencers on TikTok
  - Social Media Influencers on YouTube
  - Virtual or In-Person Events

Telecom

Internet
- Changing Internet Providers Timeline
  - In the Immediate Future (Within the Next Two Months)
  - In the Next 2 to 6 Months
  - Not Currently Considering a Switch Within the Next Year
  - Within 6 Months to a Year

Newly added answer choices to existing questions:

Consumer Preferences

Purchase Drivers

Inflation/ Supply Chain Shortages
- Actions Taken Due to Higher Prices
  - Postponed/Cancelled Appointments with Doctors, Surgeons, etc
  - Stopped Taking or Lowered Dosage of Prescription Medicine

Demographics

Employment
- Health Care Job Type
  - Dentist or Orthodontist
  - Veterinarian or Other Animal Health Care
Identity
- Asian Ethnicity
  - Cambodian

Lifestyle

Hobbies & Habits
- Entertainment
  - Arts and Crafts
Living Arrangement
- Moving Companies (Last 12 Months)
  - Budget Truck Rental
  - Enterprise
  - Penske
  - PODS
  - Regional or Local Full Service Moving Company
  - Two Men and a Truck
Storage Used (Last 12 Months)
- - Cube Smart
  - Extra Space
  - Life Storage
  - PODS

Home & Family

Pet Products
- Pet Food Brand Regularly Bought
  - Black Gold
  - Canidae
  - Earthborn
  - Fromm
  - Solid Gold
  - SportMix
  - Sportsman's Pride
  - Victor
  - Zignature

Media

Media Consumption

Broadcast Television
- Networks/Channels Watched Regularly
  - Fuse TV/Music
  - Spectrum News
Live Streaming TV
- Ad/ Free Internet Streaming TV Used
  - Hoopla Digital
Sports/ Local Sports
- Sports Watched
  - National Women's Soccer League (NWSL)
- Televised Sports Watched Live (On-Air)
  - The PGA Championships

Social Media

Membership & Activity
- Network Membership
  - Doximity
  - Nextdoor

Politics & Advocacy

Civic Expression

Engagement
- Activities
  - Took Action Because Someone You Follow or an Influencer

Retail

All Retail Brands/Stores
- All Retail Stores / Brands
  - 7-Eleven
  - AmPm
  - CircleK
  - Ethan Allen
  - ExtraMile
  - Gander Mountain
  - Kwik Trip
  - La-Z-Boy
  - Lord & Taylor
  - Love's Travel Stops
  - Neiman Marcus
  - Pier 1
  - Pilot or Flying J
  - QuikTrip
  - RaceTrac
  - RaceWay
  - Restoration Hardware (RH)
  - Sheetz
  - Speedway
  - Sportsman's Guide
  - Tackle Warehouse
  - Wawa
Amazon
- Shopped at Amazon For
  - Baby
  - Luggage & Travel Gear
Department Stores
- Store Purchased From (Last 3 Months)
  - Lord + Taylor
  - Neiman Marcus
Dollar Channel
- Dollar Store Shopping Frequency
  - Daily
  - Multiple times a week
- Purchased at Dollar Stores Last 3 Months
  - Baby Products
  - Outdoor Living
Grocery Stores
- Grocery Stores Purchased at (Last Month)
  - Amazon Fresh
- Grocery Stores Purchased at (Last Week)
  - Amazon Fresh
- Store Purchased From (Last 3 Months)
  - Amazon Fresh
Home & Electronics
- Store Purchased From (Last 3 Months)
  - Ethan Allen
  - La-Z-Boy
  - Pier 1
  - Restoration Hardware (RH)

Past & Future Purchases

Future Purchase Location
- Furniture - Bedroom
  - Aaron's
  - Rooms To Go
- Furniture - Entertainment Room
  - Amazon
- Furniture - Home Office
  - Amazon
Past Purchase Location
- Fire Pit
  - Home Depot
  - Lowes
Sports & Outdoors
- Store Purchased From (Last 3 Months)
  - Gander Mountain
  - Sportsman's Guide
  - Tackle Warehouse

Technology & Telecom

Electronics/Technology

Mobile Phones/Handsets
- Brand Currently Own
  - Oneplus
  - Other
- Selection Considerations
  - Can Use Longer Than the Standard 2-Year Contract Window
  - Connects/Syncs Easily with Other Devices and Technology
  - Easy to Use
  - Only Has the Basic Capabilities (Calling and Texting)
  - Unique Form-Factor (e.g., Flip-Phone, Foldable)
Product Ownership & Usage
- Products Used Regularly
  - Personal Virtual Reality (VR) Device
- See Value in Owning
  - Personal Virtual Reality (VR) Device
Video Games
- Gaming Subscriptions
  - Amazon Luna
  - Apple Arcade
  - Google Stadia
  - Nvidia GeForce Now
  - Uplay+
- Stream Gameplay Using
  - Mixer

Purchase Drivers

Product Attributes
- Technology Products - Product Attributes
  - Ease of Use
Technology Psychographics
- Tech Research before Purchasing
  - Manufacturer's Website
  - Other (Non-manufacturer) Websites
  - Podcasts
  - Radio

Telecom

Internet
- Current Home Wired Internet Provider
  - Mediacom
- Internet Provider Considerations
  - Discounted Streaming Service Access
- Previous Internet Providers
  - HughesNet
  - Mediacom
  - RCN
Wireless
- Cell Phone Provider Considerations
  - Discount or Promotion Provided by Carrier for a New Device
  - No Hidden Fees
  - No Unexpected Changes to the Plan Signed Up For
  - Plan Allows You to Bring Your Own Device
  - Plans with Free or Discounted Streaming Service Access
- Current Phone Carrier
  - Google Fi
  - Xfinity/Comcast
- Main Reason Don't Have Cell Phone
  - Only Needs a Home Phone
- Preventing Switch to New Cell Provider
  - Do Not Live in Coverage Area
- Previous Phone Carrier
  - Mint Mobile
  - Net10
  - Spectrum Mobile
  - Xfinity/Comcast

Structure changes to existing questions:

Coronavirus

Entire section renamed to "Daily Life"

Politics & Advocacy

Revenue & Spending Issues

Other Taxes
- Alcohol Tax
  - Decrease
  - Increase
  - Maintain
- Tobacco Tax
  - Decrease
  - Increase
  - Maintain

Retail

Drugstore & Pharmacy

Drugstores
- Online Drugstore/ Pharmacy Stores Orders
  - Always Picked-up At-the-store
  - Always Shipped-to-home
  - Equally Picked-up At-the-store and Shipped-to-home
  - More Often Picked-up At-the-store than Shipped-to-home
  - More Often Shipped-to-home than Picked-up At-the-store
- Online vs At-Store Purchases
  - Completely At-the-store
  - Completely Online
  - Equally Online and At-the-store
  - More At-the-store than Online
  - More Online than At-the-store
- Spending Amount (Last 3 Months)
  - $1 to $99
  - $100 to $249
  - $250 to $499
  - $500 or More
- Store Purchased From (Last 3 Months)
  - Amazon Pharmacy
  - CVS
  - Medicine Shoppe
  - None of the Above
  - Other
  - Rite Aid
  - Unaffiliated/Grocery Store pharmacy
  - Walgreens/Duane Reade

Articles in this section

USCS Waves 2205 & 2206 - Technology, Telecommunications, Retail, Home & Family - March 2, 2023

What's new with USCS Waves 2205 & 2206

Newly Added Questions:

Newly added answer choices to existing questions:

Structure changes to existing questions:

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Articles in this section

What's new with USCS Waves 2205 & 2206

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What's new with USCS Waves 2205 & 2206 