Implementing Track Method Strategy

Once you have deployed your Dynamic Site Tag in Google Tag Manager, your company met the objective of capturing visitation at topline domain level with a general tag fire on all pages. But in order to gain further value in the Resonate platform with deep insights into your users, it requires more meaningful groups of data to be returned.

You may accomplish this by creating the required Track Method Snippets for site mapping and/or user events. The format and details will be outlined in the Create Track Method Snippets section.

For site mapping objectives, clients may also need to create Regex Table Variables in Google Tag Manager that send back to Resonate 'categories' of pages by using RegEx pattern matching on the specific page URLs. This solution requires creating Regex Tables and an adequate understanding of Regular Expressions to categorize pages based off the section page URL. We also recommend using an interactive expression console like Regex101 to test RegEx matches. The examples and steps are provided in Creating Regex Tables and Create Regex Variables.

For capturing user event objectives, you will need to pair a Resonate Track Method snippet with the appropriate user event trigger action(s) when creating your snippets. The snippets are then used to Create and Deploy Tags in Tag Manager.

The following are the steps to deploy your Track Method Strategy:

• Create Track Method Snippets
• Create Regex Table(s) in GTM - This step uses the Regex Variables previously created.
• Create/Deploy Track Method Tag(s) in GTM - This step uses the Snippets previously created.