USCS Wave 2203 - Travel - September 29, 2022

USCS Wave 2203 is now live in your account!

Wave 2203 of our U.S. Consumer Study was in field from May to June 2022. This wave focuses on Travel and includes updates to our core attributes.

Summary

With Wave 2203, you will get additional data on Travel, including:

• Preferred airlines
• Important hotel features for business 
• Types of leisure travel planned in the next year 
• Change in likelihood of traveling  
• Travel program relationship
• New hotel/accommodations brands used (Airbnb, VRBO)
• New theme park (SeaWorld)

A few general updates also include:

• Likelihood to purchase from a Pro-Ukraine, Pro-BLM, Pro-Choice, or Pro-Life Brand
• Reason for owning NFTs and NFTs purchase history & future intent
• Types of snacks and time of day for snacks
• Factors influencing who to vote for
• Ways to help the environment
• New platform used for podcasts (Audible)
• New TV networks watched regularly (BritBox, AcornTV)

Additionally, Resonate has introduced a new category in our taxonomy called ESG, which stands for Environmental, Social, & Governance. We have recategorized some of our existing attributes into this category for audience building and will continue to add new metrics in future waves. 

Deprecated and Inactivated Attributes

For USCS Wave 2203, we have inactivated approximately 400 previously available attributes. Please refer to the attached file for a complete list of attributes that are inactivated with USCS Wave 2203.

Update Saved Audiences

If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.

Suggested Replacements

For most attributes being deprecated or inactivated with Wave 2203, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute.  Please note that there can and will be intentional differences between the original and updated survey question. 

What's new with USCS Wave 2203:

Travel

Airlines

• Usage
  • Preferred Airlines
    • Air Canada
    • Alaska Airlines
    • Allegiant Air
    • American Airlines
    • Delta Airlines
    • EasyJet
    • ExpressJet Airlines
    • Frontier Airlines
    • Hawaiian
    • JetBlue Airways
    • Southwest
    • Spirit Airlines
    • Sun Country
    • United Airlines
    • US Airways
    • Virgin America
    • Other

Attractions

• Theme Parks
  • Theme Parks Visited
    • Seaworld

General Behaviors

• Booking Method & Travel Sites
  • Most Frequently Used Travel Site
    • Credit Card Travel Center/Program
  • Leisure Travel / Vacation
    • Change in Likelihood of Traveling (1 Year)
      • Much Less Likely to Travel/Vacation Now
      • Much More Likely to Travel/Vacation Now
      • No Change
      • Somewhat Less Likely to Travel/Vacation Now
      • Somewhat More Likely to Travel/Vacation Now
    • Factors Influencing Where to Go
      • Availability of desired hotel or resort
    • Reasons For Buying New Luggage
      • Need to Replace Worn or Damaged Luggage
      • Never Had Luggage
      • Other
      • Want New Luggage Features (e.g., Rolling Wheels, Trolley)
      • Want to Upgrade Luggage for an Upcoming Trip
      • Will Buy if I See a Good Deal
    • Transportation after Flying
      • Shuttle
    • Usage
      • Domestic Destinations
        • Arizona (Other Than Grand Canyon National Park)

Hotels

• Business Travel
  • Bringing Family on Business Trip (12 Months)
    • Extremely Likely
    • Very Likely
    • Somewhat Likely
    • Not That Likely
    • Not at All Likely
  • Business Trips in Next 12 Months
    • 1
    • 2 to 3
    • 4 to 6
    • 7+
  • Important Hotel Features - Business Trip
    • Business Facilities
    • Executive Bedrooms / Suites
    • Health and Fitness Amenities
    • Nearby Public Transportation
  • Leisure Travel
    • Important Hotel Features - Leisure Trip (Under 1 Week)
      • Nearby Public Transportation
    • Type of Leisure Travel Planned in Next 12 Months
      • Backpacking or Multiple Day Hiking Trip
      • Beach or Ocean
      • Cruise
      • International Sight-Seeing/Tourism
      • Lake, Cabin, or Fresh Water
      • National Park
      • Road Trip (Multiple Day)
      • RV Trip
      • Visiting a Theme/Amusement Park
      • Other
    • Usage
      • Brands Tried
        • Airbnb
        • Vrbo

Travel: Purchase Drivers

• Personal Values
  • Travel Program Relationship
    • Member of One or More Programs
    • Premier/Elite Status
    • Use Credit Card Points
    • Brand Loyal Unless Cost Prohibitive
    • Travel Programs Not Important
    • None of the Above

Consumer Preferences

Purchase Drivers

• Inflation/ Supply Chain Shortages
  • Changes Made because of Price Increases
    • Buying Fewer 'Luxury' Items
    • Buying Same Products From Different Stores or Online

Demographics

Employment

• Health Care Job Type
• Doctor, Surgeon, Physician, or Practitioner
• Licensed Therapist
• Medical Administration
• Medical Technician
• Medical, Nursing, or Some Other Assistant or Aide
• Pharmacist
• Registered Nurse or Licensed Vocational Nurse
• Other

Identity

• Asian Ethnicity
  • Chinese
  • Filipino
  • Indian
  • Japanese
  • Korean
  • Vietnamese
  • Other South/Southeast Asian
  • Other
  • Don't Know or Unsure

Gender Identity

• Intersex
• Non-binary/Gender Fluid
• Transgender
• Transsexual
• None of the Above

Hispanic Terms Used

• Hispanic
• Latina
• Latine
• Latino
• LatinX
• The Country/Countries My Family Is From
• None of the Above

Lifestyle

Hobbies & Habits

• Online Sports Betting Services Used
  • WynnBet

ESG (Environment, Social, Gov)

Social

Personal Actions & Beliefs

• Likely to Purchase from Pro-Choice Brand
  • Much More Likely to Purchase From That Brand
  • Moderately More Likely to Purchase From That Brand
  • Slightly More Likely to Purchase From That Brand
  • Unchanged in Likelihood to Purchase From That Brand
  • Slightly Less Likely to Purchase From That Brand
  • Moderately Less Likely to Purchase From That Brand
  • Much Less Likely to Purchase From That Brand
• Likely to Purchase from Pro-Life Brand
  • Much More Likely to Purchase From That Brand
  • Moderately More Likely to Purchase From That Brand
  • Slightly More Likely to Purchase From That Brand
  • Unchanged in Likelihood to Purchase From That Brand
  • Slightly Less Likely to Purchase From That Brand
  • Moderately Less Likely to Purchase From That Brand
  • Much Less Likely to Purchase From That Brand
• Likely to Purchase from Pro-Ukraine Brand
  • Much More Likely to Purchase From That Brand
  • Moderately More Likely to Purchase From That Brand
  • Slightly More Likely to Purchase From That Brand
  • Unchanged in Likelihood to Purchase From That Brand
  • Slightly Less Likely to Purchase From That Brand
  • Moderately Less Likely to Purchase From That Brand
  • Much Less Likely to Purchase From That Brand
• Likely to Purchase if Still Open in Russia
  • Much More Likely to Purchase From That Brand
  • Moderately More Likely to Purchase From That Brand
  • Slightly More Likely to Purchase From That Brand
  • Unchanged in Likelihood to Purchase From That Brand
  • Slightly Less Likely to Purchase From That Brand
  • Moderately Less Likely to Purchase From That Brand
  • Much Less Likely to Purchase From That Brand

Financial Services & Insurance

Credit Cards

• Primary Card
  • Primary Credit Card Issued By
    • Goldman Sachs (Apple Card)
  • Investments
    • Account Characteristics
      • Current Firm
        • Wealthsimple
      • Alternative Investments
        • # of NFTs Purchased/ Sold Last 3 Months
          • More Than 6 Times
          • 4 to 6 Times
          • 3 Times or Less
        • Average Value of Each NFT Purchased/Sold
          • $5,000 or More
          • $1,000 to $4,999
          • $100 to $999
          • Less Than $100
        • Interested in Learning about NFTs
          • Extremely Interested
          • Very Interested
          • Moderately Interested
          • Slightly Interested
          • Not at All Interested
        • Knows What NFTs Are
          • Yes
          • No
          • Don't Know or Not Sure
        • Purchased/ Sold NFTs in Last 12 Months
          • Yes
          • No
          • Don't Know or Not Sure
        • Purchasing NFTs in Next 6 Months
          • Completely Likely
          • Very Likely
          • Moderately Likely
          • Slightly Likely
          • Not at All Likely
        • Reason for Owning NFTs
          • Ability to Make Transactions With Cryptocurrencies
          • Add to Retirement Savings
          • Diversify My Portfolio and Reduce Risk
          • It Is Expected to Appreciate in Value/Investment
          • It Is Fun
          • It Is Global
          • It Is More Stable Than Some Stocks and Countries' Currencies
          • It Is Not Controlled by a Government or Central Bank
          • It Is Not Correlated With Stocks, Bonds, Etc.
          • It Provides a Way to Pay For Products/ Services Anonymously
          • It Provides Protection Against an Economic Collapse
          • Other
        • Retirement Accounts
          • Current IRA Firm
            • Ellevest
            • SoFi Wealth
            • Wealthfront
          • Employer-Sponsored Retirement Plan Firm
            • Ellevest
            • SoFi Wealth
            • Wealthfront

Food & Non-Alcoholic Beverages

Food

• Snacks
  • Frequency Snack as Meal Replacement
    • Always
    • Often
    • Sometimes
    • Rarely
    • Never
  • Frequency Snack Between Meals
    • Always
    • Often
    • Sometimes
    • Rarely
    • Never
  • Purchase Snacks
    • Yes
    • Sometimes
    • No
  • Reasons for Purchasing Snacks
    • Kids' Lunches
    • Kids' Snacking
    • Meal Substitute
    • Personal Lunches
    • Personal Snacking
    • Spouse's / Significant Other's Lunches
    • Spouse's / Significant Other's Snacking
  • Snack Alone or With Others
    • Always Alone
    • Mostly Alone
    • Mostly With Others
    • Always With Others
    • No Preference
  • Time of Day for Snacks
    • After Dinner
    • Before Starting Day / Breakfast Replacement
    • Between Breakfast and Lunch
    • Between Lunch and Dinner
    • Dinner Replacement
    • Lunch Replacement
  • Type of Snack - Early Morning/ Breakfast
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other
    •  
  • Type of Snack - Mid-Morning
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other
  • Type of Snack - Lunch
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other
  • Type of Snack – Afternoon
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other
  • Type of Snack – Dinner
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other
  • Type of Snack - Post-Dinner
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other
  • Types of Snacks Purchased
    • Beef Jerky
    • Candy Bars
    • Cookies or Crackers
    • Energy/Protein Bars
    • Meal Replacement Bars
    • Nuts or Seeds
    • Popcorn
    • Pretzels
    • Salty Snacks
    • Tortilla Chips
    • Vegetables
    • Yogurt
    • Other

Media

Media Consumption

• Broadcast Television
  • Networks/Channels Watched Regularly
    • AcornTV
    • BritBox
  • Music/Radio/Podcasts
    • Uses for Listening/ Downloading Podcasts
      • Audible

Politics & Advocacy

Commerce & Health Issues

• Digital Policy
  • Reinstating Net Neutrality
    • Strongly Support
    • Somewhat Support
    • Neither Support nor Oppose
    • Strongly Oppose
    • Somewhat Oppose

Education Issues & Policies

• Program Funding
  • Abolish Federal Department of Education
    • Strongly Support
    • Somewhat Support
    • Neither Support nor Oppose
    • Somewhat Oppose
    • Strongly Oppose

Energy & Environment Issues

• Energy
  • Sacrifices to Become Energy Independent
    • $1 Trillion in Gov Spending for Renewable Energy
    • Allow More Offshore Oil Drilling
    • Allow Oil Drilling on Federal Lands
    • Does Not Think the US Should Be Energy Independent
    • Increase the Amount of Carbon Emissions
    • Not Willing to Make Any Sacrifices
    • Pay 25% More for Energy
  • Environment
    • Green New Deal
      • Strongly Support
      • Somewhat Support
      • Neither Support nor Oppose
      • Somewhat Oppose
      • Strongly Oppose
      • Do Not Know What the "Green New Deal" Is
    • Windfall Tax Oil Companies Excess Profits
      • Strongly Support
      • Somewhat Support
      • Neither Support nor Oppose
      • Somewhat Oppose
      • Strongly Oppose

Local Issues & Policies

Local Development

• Land Use Plans
  • Allow for Some Growth
  • Allow Growth; promote roads and schools
  • Protect Rural Areas
• Population Growth Plans
  • Limit Government Incentives for Companies
  • Make Development Difficult
  • Promote Affordable Housing

Security, Trade & Immigration

Foreign Policy

• GOP and Russia
  • Pro-putin/Russia GOP Is Just the Media/ Dems Fear-Mongering
  • Pro-putin/Russia Wing of the GOP Has Taken Over the Party
  • Only Some GOP Members Are Too Close To/ Pro-russia
  • Don't Know Enough to Say
• Impact of Russia Winning War
  • Russia Winning Poses a Serious Threat to Global Peace
  • Russia Winning Only Effects Neighboring Countries
  • Russia Winning Only Impacts the People of Ukraine
  • Don't Know Enough to Say

Immigration

• Finish Border Wall
  • Strongly Support
  • Somewhat Support
  • Neither Support nor Oppose
  • Somewhat Oppose
  • Strongly Oppose

Social Issues & Policies

Abortion

• Actions Taken if Roe v Wade is Overturned
  • Attend a Pro-choice Protest
  • Donate to a Pro-choice Group or Organization
  • Vote for Pro-choice Candidate in the 2022 Midterms
  • Not Vote at All in 2022
  • Vote for Pro-life Candidate in the 2022 Midterms
  • Donate to a Pro-life Group or Organization
  • Attend a Pro-life Protest
  • None of the Above
• Concerns if Roe v Wade Overturned
  • Back-Alley Abortions Increasing Deaths from Botched Abortions
  • Dems Mobilizing/ Preventing GOP from Taking Congress in 2022
  • Rape/ Incest Victims Having to Carry Their Child to Term
  • Republicans Passing a Nationwide Ban on Abortion
  • SCOTUS Allowing Ban on Contraceptives (Birth Control/ Iuds)
  • SCOTUS Overturning Sodomy, Gay and Interracial Marriage
  • None of the Above
• Overturning Roe v Wade
  • Strongly Support
  • Somewhat Support
  • Neither Support nor Oppose
  • Somewhat Oppose
  • Strongly Oppose
• Vote Likelihood after Roe v Wade Overturned
  • Much More Likely
  • Somewhat More Likely
  • No Different
  • Somewhat Less Likely
  • Much Less Likely
• Who Abortion Bans Should Punish
  • The Woman Getting the Abortion
  • Anyone Else Assisting
  • Doctors and Hospitals Providing Abortions
  • Nobody

Cultural Flashpoints

• Ban US Military Diversity Trainings
  • Strongly Support
  • Somewhat Support
  • Neither Support nor Oppose
  • Somewhat Oppose
  • Strongly Oppose
• Book Banning
  • Strongly Support
  • Somewhat Support
  • Neither Support nor Oppose
  • Somewhat Oppose
  • Strongly Oppose
• Don't Say Gay/ Parental Rights in Education
  • Strongly Support
  • Somewhat Support
  • Neither Support nor Oppose
  • Somewhat Oppose
  • Strongly Oppose
• Removing Demographics from Gov Forms
  • Strongly Support
  • Somewhat Support
  • Neither Support nor Oppose
  • Somewhat Oppose
  • Strongly Oppose
• Schools Too Woke or Whitewashing History
  • Schools Pushing Woke Agenda - Much More Concerned
  • Schools Pushing Woke Agenda - Somewhat More Concerned
  • Equally Concerned or Don't Know
  • Schools Whitewashing History - Somewhat More Concerned
  • Schools Whitewashing History - Much More Concerned

Voting

2022 Elections

• 2022 Planned Vote Method
  • Vote at Election Office Before Election Day (Early Voting)
  • Voted at an Election Office on Election Day
  • Vote by Mail/Submit Ballot at Designated Location (Absentee)
  • Don't Know or Not Sure
• Concerned Dems Closing Schools
  • Extremely Concerned
  • Very Concerned
  • Somewhat Concerned
  • Not That Concerned
  • Not at All Concerned

Influences

• Factors Influencing Who to Vote For
  • Acceptance of Money from a Pacs by the Candidate
  • Acceptance of Money from Corporations by the Candidate
  • Advertisements Describing the Candidate
  • Comments from Family or Friends About the Candidate
  • Endorsements of the Candidate
  • None of the Above
• Personal Characteristics of the Candidate
  • Political Party of the Candidate
  • Positions on Specific Issues Held by the Candidate

Values & Motivations

Life Stage

• Distance Planning to Move
  • 2,000+ Miles
  • 1,000 to Less Than 2,000 Miles
  • 500 to Less Than 1,000 Miles
  • 250 to Less Than 500 Miles
  • 100 to Less Than 250 Miles
  • 50 to Less Than 100 Miles
  • 30 to Less Than 50 Miles
  • 10 to Less Than 30 Miles
  • Less Than 10 Miles