Introducing the new Media Planning Report!
We’ve added a new Media Planning Report to our curated reports, which are located under the Reports menu when viewing an analysis for your selected audiences in the Intelligence Center.
This report helps increase return on ad spend, empowering you to make data-driven media planning decisions by uncovering where you can find more of your target audiences online and offline. You can view overall engagement across media channels, in one comprehensive report to help you get channel-based insights, faster.
The report starts with an overview of all channels in a stacked view to easily identify where your audiences have the highest overall engagement. You can then leverage this data to focus ad dollars and optimize your media strategies. This shows a top-level channel view on consumer engagement insights across media channels such as digital media, television, and podcasts.
You can also unstack the report to dive deeper into each channel and view levels of engagement and time spent consuming media to further inform your media buying and planning. The unstacked view of the report enables you to see composition among each level of consumer engagement to better understand and compare how your audiences vary across types of media engagement, such as television and digital.
Want to understand how your audience indexes for engagement compare to your chosen baseline?
To view the index for each level of engagement, we have included hover-over notifications. This helps you to understand how likely your audience is to possess a trait or attribute compared to the baseline.
Learn more about our new Media Planning Report!