USCS Wave 2204 - Hospitality - December 1, 2022 – Resonate Analytics Knowledge Base

Congratulations! You have new Resonate Elements data. Data from Wave 2204 of our U.S. Consumer Study is now live in your account!

Wave 2204 was in field from July 2022 to September 2022. This wave focuses on Hospitality (Restaurants, Beverages, & Marijuana) in addition to updates to USCS core attributes.

Summary

Some new additions to Restaurants, Beverages, & Marijuana include:

Reason for consuming various non-alcoholic beverages
Types of beer/ whiskey consumed in last 3 months
Alcohol selection considerations
Meal kit brand and subscription frequency

A few general consumer topics include: 

Purchasing decisions impacted by inflation and supply chain shortage
Online privacy vs. personalization
Crypto features that are of interest, like buying and selling crypto

Additionally, travel updates include:

Cruise brands previously taken
Preferred cruise duration

Deprecated and Inactivated Attributes

For USCS Wave 2204, we have inactivated approximately 300 and deprecated 15 previously available attributes. Please refer to the attached file fora complete list of attributes that are inactivated with USCS Wave 2204.

Update Saved Audiences

If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.

Suggested Replacements

For most attributes being deprecated or inactivated with Wave 2204, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute.  Please note that there can and will be intentional differences between the original and updated survey question.

What's new with USCS Wave 2204

Newly Added Questions:

Alcohol, Tobacco, & Marijuana

Alcohol

Consumption
- Beer Types Last 3 Months
  - Ale
  - Hefeweizen
  - IPA
  - Lager
  - Pilsner
  - Porter
  - Stout
  - Other

- Types of Whiskey Last 3 Months
  - American Whiskey
  - Canadian Whiskey
  - Irish Whiskey
  - Scotch Whiskey
  - Other
  - Don't Know or Unsure

Selection Considerations
- Beer Packaging Preferred
  - 24-pack
  - 12-pack
  - 6-pack
  - Singles
  - Other

- Liquor Selection Considerations
  - Activity / Event
  - Alcohol Level
  - Bottle Design
  - Brand
  - Familiarity
  - Location in Store
  - Mix Favorite Drink
  - Personal Recommendations
  - Price
  - Product Reviews / Ratings
  - Size / Volume
  - Staff Recommendations
  - Store Promotion
  - Taste
  - Time of Year
  - Try New Drinks
  - Who Drinking With

- Wine Selection Considerations
  - Activity / Event
  - Alcohol Level
  - Awards
  - Bottle Design
  - Brand
  - Country
  - Familiarity
  - Location in Store
  - Mix Favorite Drink
  - Organic
  - Pairs with Food
  - Personal Recommendations
  - Price
  - Product Reviews / Ratings
  - Region
  - Size / Volume
  - Staff Recommendations
  - State
  - Store Promotion
  - Sustainable
  - Taste
  - Time of Year
  - Trying new drinks
  - Variety / Style
  - Vintage / age
  - Who Drinking With

Where & With
- Food/Alcohol Events Planned
  - Attending an Event with 10+ People, They're Bringing Alcohol
  - Attending an Event with 10+ People, Where They're Bringing Food
  - Attending an Event with Under 10 People, Where They're Bringing Alcohol
  - Attending an Event with Under 10 People, Where They're Bringing Food
  - Hosting an Event with 10+ People, Where They're Providing Alcohol
  - Hosting an Event with 10+ People, Where They're Providing Food
  - Hosting an Event with Under 10 People, Where They're Providing Alcohol
  - Hosting an Event with Under 10 People, Where They're Providing Food
  - None of the above

Food & Non-Alcoholic Beverages

Non-Alcoholic Beverages

Reasons for Consumption
- Reasons You Consumed Non-Alcoholic Beer
  - At a Location Where Alcohol is Not Permitted
  - It Gives Me Energy
  - It Helps Me Lose Weight
  - It Is a Treat
  - It Is Cool and Refreshing
  - It Is Fun/Social
  - It Is Healthy
  - It Is Indulgent
  - It Is Not Filling
  - It Is Part of My Routine
  - It Makes Me Feel Good
  - It Tastes Good
  - Thirsty and It Is Readily Available
  - To Hydrate
  - To Mix With Alcohol
  - To Prepare for or Recover From Physical Activity
  - None of the above

- Reasons You Consumed Non-Dairy Milk
  - At a Location Where Alcohol is Not Permitted
  - It Is Fun/Social
  - It Is Not Filling
  - To Mix With Alcohol

- Reasons You Consumed Sports Drinks
  - At a Location Where Alcohol is Not Permitted
  - None of the above

Restaurants

Behaviors & Habits

Delivery & Catering
- Meal Kit Frequency
  - Once a Week or More
  - Once Every Few Weeks
  - Once a Month
  - Once Every Few Months
  - Once a Year
  - Have Not Used a Meal Kit Delivery Service in the Last Year

- Meal Kit Used
  - Blue Apron
  - Dinnerly
  - EveryPlate
  - Gobble
  - Green Chef
  - HelloFresh
  - Home Chef
  - Martha & Marley Spoon Meal Kit
  - Purple Carrot
  - Sunbasket
  - Other

Consumer Preferences

Behavior & Choice

Engagement
- Online Privacy vs. Personalization
  - Willing
  - Unwilling
  - Not sure

Shopping Behaviors
- Shopper Type
  - Back to School Shopper
  - Black Friday/Cyber Monday Deal Finder
  - Christmas/Winter Holiday Shopper
  - Discount Finder
  - Gift Giver
  - Halloween/Fall Shopper
  - Is Not a Primary Shopper or Shopper in General
  - Summer Fun Shopper
  - Other

Purchase Drivers

Inflation/ Supply Chain Shortages
- Actions Taken Due to Higher Prices
  - Postponed/Cancelled a Planned Major Household Purchase
  - Postponed/Cancelled a Planned Vacation
  - Postponed/Cancelled Buying a New House, Condo, or Townhouse
  - Postponed/Cancelled Buying a New/Used Vehicle
  - Postponed/Cancelled Home Improvements
  - Postponed/Cancelled Moving to a New Residence
  - Taken Out a Loan from a Bank to Help with Expenses
  - Have Not Experienced Higher Prices
  - Other

- Change in Saving (Last 6 Months)
  - Saving More Than They Were 6 Months Ago
  - Saving About the Same Amount as 6 Months Ago
  - Saving Less Than They Were 6 Months Ago

- Change in Spending (Last 6 Months)
  - Spending More Than They Were 6 Months Ago
  - Spending About the Same Amount as 6 Months Ago
  - Spending Less Than They Were 6 Months Ago

- Changes Made Due to Higher Prices
  - Buying Cheaper/Store or Alternative Brands
  - Buying Fewer 'Luxury' Items
  - Buying In Bulk
  - Buying Same Products from Different Stores or Online
  - Cutting Out All Non-essential Purchases
  - Cutting Out Some but Not All Non-essential Purchases
  - Delaying One or More Large Purchases
  - Dipping into Savings
  - Going Into Debt
  - Going Out Less
  - Rationing/Using Less Products
  - Using Coupons More
  - Have Made No Changes to Accommodate Higher Prices
  - Have Not Experienced Higher Prices
  - Other

- Personal Finances in Next 6 Months
  - Significantly Better Off
  - Somewhat Better Off
  - About the Same
  - Somewhat Worse Off
  - Significantly Worse Off

- Personal Finances vs. 6 Months Ago
  - Significantly Better Off
  - Somewhat Better Off
  - About the Same
  - Somewhat Worse Off
  - Significantly Worse Off

Demographics

Employment

Sources of 2021 Income
- Freelance Work (e.g., a “Gig Economy” Job)
- Interest or Dividends From Investments
- Salary, Bonuses, or Commissions From an Employer
- Self-Employment (e.g., Independent Contractor)
- Small Business That You Own (ex. LLC)
- None of the above
- Other

Lifestyle

Living Arrangement
- Moving and Storage
  - Changed residences
  - Used a storage unit, company, or portable storage container

Financial Services & Insurance

Investments

Alternative Investments
- Crypto Exchanges Heard of
  - Binance
  - Cash App
  - Coinbase
  - Coinbase Pro
  - Crypto.com
  - FTX
  - Gemini
  - Kraken
  - Robinhood
  - None of the above

- Crypto Features Interested In
  - Buy Cryptos
  - Deposit Any Percentage of Your Paychecks Directly into Your Accounts
  - Hold Cryptos
  - Learn About Crypto or Research Crypto Investment Strategies
  - Lend Your Crypto to Earn Interest
  - Make Peer-To-Peer Trades of Certain Assets (Swaps)
  - Obtain a Loan Using Your Crypto as Collateral
  - Place Crypto into a Savings Account to Earn Interest
  - Sell Cryptos
  - Share Market Analysis, Investment Strategies, Predictions with Each Other
  - Stake Cryptos
  - Use Self-Custody Wallet
  - Use Your Crypto Debit Card to Make Transactions
  - None of the above

Home & Family

Outdoor Furnishings

Max Assembly Time
- 2+ Hours
- 1 Hour to Less Than 2 Hours
- 30 Minutes to Less Than 1 Hour
- Less Than 30 Minutes
- None. Would Only Purchase Assembled Outdoor Furniture

Outdoor Furniture Cover Features
- Available in Different Materials and Colors
- Durable
- Easily Cleaned
- Fitted Covers for Individual Pieces
- One Modular Cover Fits Entire Set of Furniture
- Warranty
- Washable Covers
- Weather Resistant
- None of the above

Outdoor Furniture Features
- Brand
- Design/Materials
- In Stock/Speed of Delivery
- Number of Seats
- Price Range
- Specific Category
- Other

Planned Purchase Method
- In Store
- Online
- Undecided

Prefers Outdoor Furniture Covers
- Has Outdoor Covers - Strongly Prefer
- Has Outdoor Covers - Somewhat Prefer
- Prefer Equally or No Preference
- Doesn't Have Outdoor Covers - Somewhat Prefer
- Doesn't Have Outdoor Covers - Strongly Prefer

Politics & Advocacy

Legal Issues & Policies

Bipartisan Gun Reform
- Assault Weapons Ban
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- Closing the Boyfriend Loophole
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- Enhancing Review Process for <21 Buyers
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- Raise Gun Buying Age to 21
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- Red Flag Laws
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- School Security Resources
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- Telehealth/ Mental Health Funding
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

- Universal Background Checks
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose
Second Amendment
- Impact of Concealed Carry Ruling
  - Significantly Increase the Number of Gun Deaths in America
  - Somewhat Increase the Number of Gun Deaths in America
  - Will Not Impact the Number of Gun Deaths in America
  - Somewhat Decrease the Number of Gun Deaths in America
  - Significantly Decrease the Number of Gun Deaths in America
- Mass Shooting Concerns
  - The Recent Mass Shootings Make Me Very Concerned for the Personal Safety of Me and My Family
  - The Recent Mass Shootings Have Been Concerning but I Don't Feel an Immediate Threat to My or My Family's Personal Safety
  - The Fear of Mass Shootings Is Largely Overblown, and I Do Not Have Any Immediate Fear Towards My or My Family's Personal Safety

- Mass Shootings Opinion
  - Only Country Where This Regularly Happens – Strongly Agree
  - Only Country Where This Regularly Happens – Somewhat Agree
  - Agree with Them Equally
  - Very Little We Can Do to Prevent This – Somewhat Agree
  - Very Little We Can Do to Prevent This – Strongly Agree
- SCOTUS Concealed Carry Ruling
  - Strongly Support
  - Somewhat Support
  - Neither Support nor Oppose
  - Somewhat Oppose
  - Strongly Oppose

Social Issues & Policies

Abortion
- Abortion Legal by Week
  - Up Until the 6th Week
  - Up Until the 12th Week (End of 1st Trimester)
  - Up Until the 15th Week
  - Up Until the 18th Week
  - Up Until the 21st Week
  - Up Until the 24th Week (End of 2nd Trimester)
  - Up Until the 30th Week
  - Abortion Should Be Legal at Any Point
  - Abortion Should Never Be Legal

Voting

2022 Elections
- Student Loan Likelihood to Vote
  - Much More Likely to Vote
  - Somewhat More Likely to Vote
  - No Difference
  - Somewhat Less Likely to Vote
  - Much Less Likely to Vote

Travel

Cruises

Anticipated Cruise Spending
- $2,000 or More
- $1,500 to $1,999
- $1,000 to $1,499
- $750 to $999
- $500 to $749
- $250 to $499
- Less Than $250

Change in Likelihood of Taking Cruise
- Much More Likely to Take a Cruise Now
- Much Less Likely to Take a Cruise Now
- No Change
- Somewhat Less Likely to Take a Cruise Now
- Somewhat More Likely to Take a Cruise Now

Cruise Brands Previously Taken
- Carnival Cruises
- Celebrity Cruises
- Disney Cruises
- Holland America
- Norwegian Cruises
- Princess Cruises
- Royal Caribbean
- Other

Destinations or Itineraries Previously Taken
- Alaska
- Bahamas
- Bermuda
- Canada
- Caribbean
- Europe
- Hawaii
- Mediterranean
- Mexico
- Transatlantic
- Other

More Important When Selecting a Cruise
- The Itinerary of the Cruise
- The Port from Which the Cruise Departs

Most Important When Selecting a Cruise
- Children’s Activities
- Entertainments
- Food Options
- Itinerary
- Port. Excursions
- Spa Services
- Other

Preferred Cruise Duration
- 7 or More Nights
- 5 or 6 Nights
- 3 or 4 Nights
- 2 or Fewer Nights

Preferred Port for Cruise Departures
- Galveston, TX
- Miami, FL
- New Orleans, LA
- New York City, NY
- Port Canaveral, FL
- San Diego, CA
- Vancouver, British Columbia, Canada
- Other

Previously Taken a Cruise
- Yes
- No

Taking a Cruise In Next Year
- Yes
- No

Taking Which Cruise In Next Year
- Carnival Cruises
- Celebrity Cruises
- Disney Cruises
- Holland America
- Norwegian Cruises
- Princess Cruises
- Royal Caribbean
- Other

Who You Will Go on Cruises With
- Daughter(s) Or Son(s)
- Friend(s)
- Relative(s) (e.g., Cousin, Uncle, Aunt)
- Spouse or partner
- No One (Just Myself)

General Behaviors

Leisure Travel / Vacation
- Likelihood of Purchasing Adult-only vacation
  - Likely
  - Not Sure
  - Unlikely

- Travel Tour Likely to Book
  - Adults Only Tour
  - Guided Day Tour
  - Guided Family Tour
  - Guided Multi-Day Tour
  - Private Jet Tour
  - Private Tour
  - Other
  - Not Likely to Book a Travel Tour

Number of Trips & Spending
- Anticipated Vacation Spending
  - $10,000 or More
  - $9,000 to $9,999
  - $8,000 to $8,999
  - $7,000 to $7,999
  - $6,000 to $6,999
  - $5,000 to $5,999
  - $4,000 to $4,999
  - $3,000 to $3,999
  - $2,000 to $2,999
  - $1,000 to $1,999
  - Less than $1,000

- Domestic
  - 10+
  - 7 to 10
  - 4 to 6
  - 1 to 3

- International
  - 10+
  - 7 to 10
  - 4 to 6
  - 1 to 3

- Money Spent While Traveling
  - Extra Excursions
  - Luxury Dining
  - Luxury Gifts
  - Luxury Hotels
  - Value Dining
  - Value Gifts
  - Value Hotels
  - Other

Travel: Purchase Drivers

Influential Sources of Info
- Ads on Mobile Device
- Input From Friends & Family
- Marketing Material Delivered Home
- Radio Ads
- Social Media
- TV commercials
- Other

Personal Values
- Reasons for Hesitation on Vacation
  - Children in My Family Do Not Enjoy Traveling
  - Concerned about Health and Safety While Traveling
  - Dislike the Complications of Traveling
  - Dislike the Stress or Hassles of Traveling
  - Satisfactory Vacation Options Exist Nearby, with No Travel Required
  - Travel Is Not 'Family Friendly'
  - Travel Is Too Expensive
  - I Have No Hesitation to Travel for a Vacation
  - Other

Values & Motivations

Life Stage

Distance Planning to Move
- 1,500 Miles to Less Than 2,000 Miles
- 1,000 to Less Than 1,500 Miles

Newly added answer choices to existing questions:

Demographics

Identity

Asian Ethnicity
- Other Middle East/Central Asian
- Other Pacific Islander

Food & Non-Alcoholic Beverages

Non-Alcoholic Beverages

Activities During Consumption
- Drank At a Bar in Past 3 Months
  - Chocolate Dairy Milk
  - Non-alcoholic Beer
  - Non-dairy Milk (Soy, Almond, Coconut, Etc.)
  - Non-flavored Dairy Milk
- Drank At a Restaurant Past 3 Months
  - Non-alcoholic Beer
- Drank At a Work or School Past 3 Months
  - Non-alcoholic Beer
- Drank At Party/ Get Together Past 3 Months
  - Non-alcoholic Beer
- Drank For Breakfast Past 3 Months
  - Non-alcoholic Beer
- Drank For Dinner Past 3 Months
  - Non-alcoholic Beer
- Drank For Lunch Past 3 Months
  - Non-alcoholic Beer
- Drank While Commuting Past 3 Months
  - Chocolate Dairy Milk
  - Non-alcoholic Beer
  - Non-flavored Dairy Milk
Coffee Pods
- Brand Coffee Pod Machine at Home
  - Nescafe
Consumption
- Drinks in Last 30 days
  - Non-alcoholic Beer
- Non-Alcoholic Drinks Bought Past 3 Mos.
  - Non-alcoholic Beer
- Reasons for Consumption
  - Reasons Consumed Carbonated Water
    - At a Location Where Alcohol is Not Permitted
    - To Prepare for or Recover From Physical Activity
    - None of the above
  - Reasons Consumed Non-Carbonated Water
    - At a Location Where Alcohol is Not Permitted
    - To Mix With Alcohol
    - None of the above
  - Reasons You Consumed Chocolate Mil
    - At a Location Where Alcohol is Not Permitted
    - It Helps Me Lose Weight
    - It Is Not Filling
    - To Hydrate
    - To Mix With Alcohol
    - To Prepare for or Recover From Physical Activity
    - None of the above
  - Reasons You Consumed Coffee
    - At a Location Where Alcohol is Not Permitted
    - To Mix With Alcohol
  - Reasons You Consumed Energy Drinks
    - At a Location Where Alcohol is Not Permitted
    - None of the above
  - Reasons You Consumed Hot Tea
    - At a Location Where Alcohol is Not Permitted
    - To Mix With Alcohol
    - None of the above
  - Reasons You Consumed Iced Tea
    - At a Location Where Alcohol is Not Permitted
    - To Mix With Alcohol
    - None of the above
  - Reasons You Consumed Juice
    - At a Location Where Alcohol is Not Permitted
    - None of the above
  - Reasons You Consumed Milk
    - At a Location Where Alcohol is Not Permitted
    - It Is Fun/Social
    - It Is Not Filling
    - To Mix With Alcohol

Health & Pharma

Health Management

Insurance
- Type of insurance
  - Medicaid
  - Medicare

Media

Media Consumption

Broadcast Television
- Networks/Channels Watched Regularly
  - INSP
  - MeTV
  - Oxygen
Magazines
- Magazines Read Regularly
  - First for Women
  - Golf Magazine
  - Inc. Magazine
  - The Atlantic
Music/Radio/Podcasts
- Podcast Genres
  - Health and fitness
  - Self-help
On-Demand Streaming
- On-Demand Services Regularly Used
  - Discovery+
- Over the Top Device, On-Demand Streaming
  - Nvidia Shield TV

Restaurants

Breakfast & Beverage

Breakfast & Beverage Restaurants
- Dutch Bros

Retail

Grocery Stores

Online Groceries
- Reasons for Buying Alcohol Online
  - Provides for Easy Returns
  - None of the above

Structure changes to existing questions:

Alcohol, Tobacco, & Marijuana

Alcohol

Consumption
- Brandy/Cognac Last 3 Months
  - Christians Bros
  - Ciroc VS
  - Courvoisier
  - D'usse
  - Dreher
  - E&J Brandy
  - Hennessy
  - Korbel Brandy
  - Martell
  - McDowell's No. 1 Brandy
  - Old Admiral Brandy
  - Old Kenigsberg
  - Paul Masson
  - Rémy Martin
  - Torres Brandy
  - Other
  - Don’t Know or Unsure
- Cordials/Liqueurs Last 3 Months
  - Amaretto
  - Aperol
  - Baileys
  - Campari
  - Cointreau
  - Dekuyper
  - Disaronno
  - Frangelico
  - Grand Marnier
  - Jägermeister
  - Kahlua
  - RumChata
  - Sambuca
  - Southern Comfort
  - Other
  - Don’t Know or Unsure

- Gin Last 3 Months
  - Aviation
  - Beefeater
  - Bombay
  - Gordons
  - Hendrick's
  - New Amsterdam
  - Seagram's
  - Tanqueray
  - The Botanist
  - Other
  - Don’t Know or Unsure

- Liquor/Spirits Last 3 Months
  - Bourbon
  - Brandy
  - Cognac
  - Cordials, Liqueurs or After Dinner Drinks
  - Gin
  - Rum
  - Tequila
  - Vodka
  - Whiskey
  - None of the Above / Don’t Know

- Ready-to-Drink Last 3 Months
  - Absolut Cans
  - Bacardi Cocktail-in-a-Can
  - Bud Light Seltzer
  - Corona Light Seltzer
  - Crown Royal Cans (Whiskey & Cola, Washington Apple)
  - Cutwater
  - High Noon
  - Mike's Hard Lemonade (or any other Mike's Hard beverages)
  - Smirnoff Ice
  - Smirnoff Seltzer
  - Truly
  - White Claw
  - Other
  - Don't Know or Unsure

- Rum Last 3 Months
  - Admiral Nelson
  - Appleton Estate
  - Bacardi Rum
  - Captain Morgan
  - Cruzan
  - Kraken
  - Malibu Rum
  - Sailor Jerry
  - Other
  - Don't Know or Unsure

- Scotch/Whiskey/Bourbon Last 3 Months
  - Aberlour
  - Balvenie
  - Black Velvet
  - Buchanan's
  - Buffalo Trace
  - Bulleit
  - Canadian Club
  - Canadian Mist
  - Chivas
  - Crown Royal
  - Dewars
  - Evan Williams
  - Fireball
  - Four Roses
  - George Dickel
  - Glenfiddich
  - Glenmorangie
  - Jack Daniel's
  - Jameson
  - Jefferson's
  - Jim Beam
  - Johnnie Walker
  - Knob Creek
  - Lagavulin
  - Macallan
  - Maker's Mark
  - Monkey Shoulder
  - Oban
  - Proper No. 12
  - Rebreast
  - Seagram's 7
  - Skrewball
  - The Glenlivet
  - Tullamore Dew
  - Wild Turkey
  - Woodford Reserve
  - Other
  - Don't Know or Unsure
- Tequila Last 3 Months
  - 1800 Tequila
  - Avion
  - Casamigos
  - Cazadores
  - Deleon
  - Don Julio
  - El Jimador
  - Espolon
  - Herradura
  - Jose Cuervo
  - Lunazul
  - Milagro
  - Montezuma
  - Patron
  - Sauza
  - Teremana
  - Tres Agaves
  - Tres Genercaiones
  - Other
  - Don't Know or Unsure

- Vodka Last 3 Months
  - Absolut
  - Belvedere
  - Ciroc
  - Deep Eddy
  - Grey Goose
  - Ketel One
  - New Amsterdam
  - Pinnacle
  - Private Label (ex. Kirkland, Store Brand, Any Generic)
  - Skyy
  - Smirnoff
  - Stolichnaya
  - Svedka
  - Tito's
  - Other
  - Don't Know or Unsure

Habits
- Online Alcohol Ordering Services
  - Amazon Prime Now
  - Delivery.com
  - DoorDash
  - Drizly
  - Grubhub
  - Instacart
  - UberEats
  - Other

Consumer Preferences

Purchase Drivers

Inflation/Supply Chain Shortages
- Blame for Inflation
  - Corporations Price Gouging to Boost Profits
  - Increased Demand From Delayed Purchases in the Pandemic
  - Labor Shortages
  - People Living off Government Benefits Instead of Working
  - President Joe Biden
  - Russia’s Invasion of Ukraine
  - Specific Products Becoming More Expensive, Others Are Normal
  - Supply Chain Shortages
  - The Way Inflation Is Calculated - Prices Skewed by COVID
  - Too Much Government Spending
  - Workers Negotiating Higher Wages or Refusing Low Paying Jobs
  - There Is No One to Blame
  - Doesn't Know What Inflation Is / Don't Know Enough to Say
  - Other

Politics & Advocacy

Commerce & Health Issues

Inflation & Supply Chain
- Blame for Inflation
  - Corporations Price Gouging to Boost Profits
  - Increased Demand From Delayed Purchases in the Pandemic
  - Labor Shortages
  - People Living off Government Benefits Instead of Working
  - President Joe Biden
  - Russia’s Invasion of Ukraine
  - Specific Products Becoming More Expensive, Others Are Normal
  - Supply Chain Shortages
  - The Way Inflation Is Calculated - Prices Skewed by COVID
  - Too Much Government Spending
  - Workers Negotiating Higher Wages or Refusing Low Paying Jobs
  - There Is No One to Blame
  - Don't Know Enough to Say
  - Other

Abortion
- Concerns if Roe v Wade Overturned
  - Back-Alley Abortions Leading to a Drastic Increase in Women Having Botched Abortions
  - Congress Passing a Nationwide Ban on Abortion
  - Democrats' Mobilization Efforts Preventing Republicans from Taking Control of Congress in 2022
  - The Supreme Court Goes Further and Allows States to Ban on Contraceptives like Birth Control and IUDs
  - The Supreme Court Overruling Other Previously Established Rights Including Private Sexual Activity, Same-Sex Marriage, and Interracial Marriage
  - Victims of Rape or Incest Having to Carry Their Rapist's Child to Term
  - None of the above

Articles in this section

USCS Wave 2204 - Hospitality - December 1, 2022

What's new with USCS Wave 2204

Newly Added Questions:

Alcohol, Tobacco, & Marijuana

Food & Non-Alcoholic Beverages

Restaurants

Consumer Preferences

Demographics

Financial Services & Insurance

Home & Family

Politics & Advocacy

Travel

Values & Motivations

Newly added answer choices to existing questions:

Demographics

Food & Non-Alcoholic Beverages

Health & Pharma

Media

Restaurants

Retail

Structure changes to existing questions:

Alcohol, Tobacco, & Marijuana

Consumer Preferences

Politics & Advocacy

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