USCS Wave 2202 is now live in your account.
Wave 2202 was in field from March 2022 to May 2022. This wave focuses on Apparel and Automotive in addition to updates to USCS core attributes.
Summary
USCS Wave 2202 will include updated and additional data on Apparel & Auto, including:
- Apparel brands most shopped for
- Shoe brands most shopped for
- Average gas consumption per week
- Gas stations most often purchased from
- What vehicles are being considered for purchase or leasing
A few general updates also include:
- Impact of inflation/shortages and change in purchasing habits as a result
- Where at home covid tests are purchased and challenges
- Exercise habits and gym memberships
- Music streaming frequency
- Media engagement levels by channel
Deprecated and Inactivated Attributes
For USCS Wave 2202, we have deprecated 10 attributes or inactivated approximately 150 previously available attributes. Please refer to the attached file for a complete list of attributes that are deprecated or inactivated with USCS Wave 2202.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
Suggested Replacements
For most attributes being deprecated or inactivated with Wave 2202, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
What's new with USCS Wave 2202
Apparel
All Apparel Brands/Stores
- 6pm
- Aldo
- Armani Junior
- Callaway
- Coleman
- ECCO
- Hanna Andersson
- Hill City
- Hydro Flask
- Igloo
- Mack Weldon
- Pelican
- Saucony
- SOREL
- ThirdLove
- Thule
- Yeti
- Zumiez
Athletic Apparel
- Athletic Apparel
- Brands Shopped for (Last 3 Months)
- Callaway
- Saucony
- Zumiez
- Brands Shopped for (Last 3 Months)
Beauty & Intimate Apparel
- Brands Shopped for (Last 3 Months)
- Mack Weldon
- ThirdLove
Kid's Apparel
- Brands Shopped for (Last 3 Months)
- Armani Junior
- Hanna Andersson
Outdoor Apparel
- Brands Shopped for (Last 3 Months)
- Coleman
- Hydro Flask
- Igloo
- Yeti
Shoe Brands
- Brands Shopped for (Last 3 Months)
- Aldo
- ECCO
- SOREL
Shoe Retailers
- Brands Shopped for (Last 3 Months)
- 6pm
- DSW (Designer Shoe Warehouse)
Automotive
Gas
- Average Gallons of Fuel Purchased Per Week
- Don't Know/Not Sure
- Heavy (20 gals or More)
- Light (9 gals or Less)
- Medium (10-19 gals)
- Most Often Purchases Gas/Diesel From
- 76
- Arco
- BP
- Chevron
- Citgo
- Conoco
- Costco
- Exxon
- Gulf
- Hess
- Kroger
- Marathon
- Other
- Phillips 66
- Safeway
- Shell
- Texaco
- Walmart
- Sometimes Purchase Gas/ Diesel From
- 76
- Arco
- BP
- Chevron
- Citgo
- Conoco
- Costco
- Diamond Shamrock
- Exxon
- Getty
- Gulf
- Hess
- Kroger
- Marathon
- Other
- Phillips 66
- Safeway
- Shell
- Texaco
- Walmart
Next Auto
- Considering Purchasing/ Leasing
- Acura
- Audi
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Don't know or unsure
- Ford
- GMC
- Honda
- Hyundai
- Infiniti
- Jeep
- Kia
- Lexus
- Mazda
- Mercedes-Benz
- Nissan
- Other
- Subaru
- Tesla
- Toyota
- Volkswagen
Consumer Preferences
Purchase Drivers
- Inflation/ Supply Chain Shortages
- Blame for Inflation
- Corporations Price Gouging to Boost Profits
- Don’t Know Enough to Say
- Increased Demand From Delayed Purchases in the Pandemic
- Labor Shortages
- Other
- People Living off Government Benefits Instead of Working
- Specific Products Becoming More Expensive, Others Are Normal
- Supply Chain Shortages
- The Way Inflation Is Calculated - Prices Skewed by COVID
- There Is No One to Blame
- Too Much Government Spending
- Workers Negotiating Higher Wages or Refusing Low Paying Jobs
- Changes Made because of Price Increases
- Buying Cheaper Brands
- Buying In Bulk
- Cutting Out All Non-essential Purchases
- Cutting Out Some but Not All Non-essential Purchases
- Delaying One or More Large Purchases
- Going Into Debt or Dipping Into Savings
- Going Out Less
- N/a - Have Not Had to Change Their Spending Habits
- Other
- Rationing/Using Less Products
- Changes Made because of Shortages
- Buying Different Brands of the Same Product
- Buying Products Earlier Than I Need Them
- Buying Products When I See Them Available
- Going to Multiple Locations/Stores to Find the Product
- I Have Not Made Any Changes
- Making Extra Trips to the Stores for Items That Weren't In
- N/a - Have Not Noticed Any Supply Shortages
- Other
- Frequency of Supply Chain Shortages
- 1 to 2 Times a Month
- 3 to 6 Times a Month
- 7 to 10 Times a Month
- More Than 10 Times a Month
- Never
- Price Changes (Last 3 Months)
- Paying Less for Their Regular Purchases
- Paying More; Has Not Affected Their Spending Habits
- Paying More; Have Had to Make Changes to Accommodate
- Paying the Same for Their Regular Purchases
- Products with Price Increases
- Clothing and Shoes
- Eggs, Milk, Cheese, and Other Dairy
- Gas
- Has Not Seen Prices Going Up
- Health Care and Prescription Drugs
- Household Items
- Meat, Poultry, Fish
- Other
- Other Grocery Items
- Prepared Food (Restaurants, Fast Food, Etc.)
- Produce (Fresh Fruit and Vegetables)
- Rent
- Tobacco or Alcohol
- Utilities
- Blame for Inflation
Coronavirus
General
- Testing
- At-Home Covid Test Purchase Location
- Amazon
- CVS
- Don't know or unsure
- N/a - Do Not Buy or Plan to Buy At-Home COVID-19 Tests
- Other
- Other Online Shopping Option
- Other Pharmacy
- Other Supermarket
- Target
- Through Local or Federal Government Programs
- Walgreens
- Walmart
- Challenges Buying Covid Rapid Tests
- At-Home Tests Were Not Accepted at Event Requiring Testing
- Did Not Know Where to Get At-Home Tests
- Have Not Had Any Challenges Buying At-Home COVID-19 Tests
- N/a - Have Not Bought At-Home COVID-19 Tests
- Online Delivery of At-Home Tests Was Not Fast Enough
- Other
- Purchase Limits for Tests Was Too Low for their Household
- When They Went to Buy an At-Home Test, They Were Sold Out
- Covid Rapid Testing
- Has a Job That Requires Regular At-Home Testing
- Has an Event That Requires Testing; Will Use an At-Home Test
- Has Never and Does Not Plan On Using an At-Home COVID Test
- Has Used At-Home COVID Tests but Would Not Use Them Again
- Keeps At-Home Tests at Their House in Just Case
- Uses At-Home Tests Before Visiting High-Risk Friends/ Family
- Would Buy an At-Home Test if They Show Symptoms
- At-Home Covid Test Purchase Location
- Vaccine
- Likelihood Of Children Over 5 Taking Vaccine
- Completely Likely
- Moderately Likely
- N/a - Do Not Have Children Over 5
- Not at All Likely
- Slightly Likely
- Their Children Are Already Vaccinated
- Very Likely
- Likelihood Of Children Under 5 Taking Vaccine
- Completely Likely
- Moderately Likely
- N/a - Do Not Have Children Under 5
- Not at All Likely
- Slightly Likely
- Very Likely
- Likelihood Of Children Over 5 Taking Vaccine
Politics
- General Opinions
- Where Masks Should Be Mandates
- Government and Private Business Mandates Should Be Banned
- Indoor Public Places (Shops, Restaurants, Bars, Etc.)
- Large Indoor Gatherings (50+ People)
- Large Outdoor Gatherings (50+ People)
- Mask Mandates Should Only Be for the Unvaccinated
- Outdoor Public Spaces (Sidewalks, Bike Trails, Etc.)
- Repeal Gov. Mandates; Private Businesses Can Require Them
- Schools
- Trains, Airplanes, Busses
- Where Masks Should Be Mandates
Demographics
Affiliations
- Military Service: HH
- Active US Military Duty
- Active US Military Reserves
- No US Military Service
- US Military Reserves
- US Veteran
- Military Service: Self
- Active US Military Duty
- Active US Military Reserves
- No US Military Service
- US Military Reserves
- US Veteran
- Employment
- Role
- Supporting Professional (Nurse, Clerk, Bookkeeper)
- Role
Lifestyle
- Exercise
- Cardio Exercise
- 1 to 2 Times a Week
- 3 to 5 Times a Week
- 6 to 7 Times a Week
- Never
- Once a Month
- Once Every Few Months
- Once Every Few Weeks
- Current Gym Membership
- 24 Hour Fitness
- Anytime Fitness
- Crunch Fitness
- Edge Fitness Clubs
- EOS
- Equinox
- Fitness Connection
- Gold's Gym
- La Fitness
- Life Time Fitness
- Orange Theory
- Other
- Planet Fitness
- YMCA
- Exercise Classes
- 1 to 2 Times a Week
- 3 to 5 Times a Week
- 6 to 7 Times a Week
- Never
- Once a Month
- Once Every Few Months
- Once Every Few Weeks
- Gym Membership
- Disagree- Gym Membership is Necessity
- Gym Membership Is Necessity
- Neutral- Gym Membership is Necessity
- Gym Membership Status
- Currently Have a Gym Membership
- Currently Have a Gym Membership, but Looking For a New One
- Currently Have a Gym Membership, but on Hold (Other)
- Currently Have a Gym Membership, but on Hold Due to COVID
- Currently Use Someone Else’s Guest Pass
- Never Had a Membership
- Previously Had a Membership, but No Longer Have One
- Previously Would Use Someone Else’s Guest Pass
- Gym Visit Frequency
- A Few Times a Week
- More Than Once a Day
- Once a Day
- Once a Month
- Once a Week
- Once Every Few Months
- Once Every Few Weeks
- Reasons for Working Out
- Benefits Like Health Insurance Discounts
- Doctor or Nutritionist's Recommendation
- For Stress Release
- Other
- To Feel More Energized
- To Gain Muscle
- To Get in Better Shape
- To Improve Flexibility
- To Improve Focus
- To Improve Health
- To Lose Weight
- To Recover Faster From an Injury or Surgery
- To Socialize With Friends
- To Train for a Race or Competition
- Weightlifting
- 1 to 2 Times a Week
- 3 to 5 Times a Week
- 6 to 7 Times a Week
- Never
- Once a Month
- Once Every Few Months
- Once Every Few Weeks
- Where Regularly Exercise
- At Home
- Gym in Your Apartment Building
- Gym in Your Office Building
- Gym That Requires Membership or Guest Pass
- In-Person Classes
- Other
- Outdoors
- Virtual Classes
- Cardio Exercise
- Hobbies & Habits
- Entertainment
- Entertained/Hosted Friends and Family at Home
- Went boating
- Went to a club or bar
- Went to a music festival or concert
- Entertainment
- Interests
- Relationship with Food
- Considers Eating Food a Hobby
- Food Is a Source of Pleasure
- Food Is Only a Source of Energy
- Food Should Only Be Eaten in Moderation
- None of the Above
- Seeks Out New Foods to Try
- Shares Food to Connect With Others
- Sticks With the Foods I Know I Like
- Relationship with Food
Financial Services & Insurance
Insurance
- Property
- Satisfaction With Auto/Property Insurance
- Extremely Satisfied
- Moderately Satisfied
- Not at All Satisfied
- Slightly Unsatisfied
- Very Satisfied
- Satisfaction With Auto/Property Insurance
Fireplaces
Fireplace Ownership
- Primary Fireplace
- Electric Fireplace Wall Insert
- Electric Insert for Existing Fireplace Structure
- Electric Stove
- Electric Wall Mount Fireplace
- Freestanding Electric Fireplace
- Freestanding Ethanol/Gel Fireplace
- Freestanding Gas Fireplace
- Gas Fireplace Wall Insert
- Gas Insert for Existing Fireplace Structure
- Integrated TV Console/Electric Fireplace
- Wood Burning Stove
- Indoor Electric Fireplaces
- Purchase a Gas Fireplace
- Likely
- Persuadable
- Unlikely
- Purchase a Gas Fireplace
Health & Pharma
Conditions
- Additional Medical Conditions
- Lung Cancer
- Self
- Prostate Cancer
- Self
- Psychotic Disorder
- Self
- Lung Cancer
Media
Media Consumption
- Broadcast Television
- Cable/ Satellite Provider
- Altice/Optimum/Suddenlink Communications
- AT&T/U-verse
- Cox Communications
- DirecTV
- DISH
- Don't Know
- Frontier
- Mediacom Cable
- Other
- Spectrum
- Verizon Fios
- XFINITY from Comcast
- Music Streaming
- Frequency of Streaming Music (Paid)
- Daily
- Every Few Days
- Every Other Day
- Once a Week
- Frequency of Streaming Music (Unpaid)
- Daily
- Every Few Days
- Every Other Day
- Once a Week
- Hours a Week Streaming Music (Paid)
- 1 to 10 Hours
- 11 to 20 Hours
- 21 to 30 Hours
- 31+ Hours
- Less Than 1 Hour
- Hours a Week Streaming Music (Unpaid)
- 1 to 10 Hours
- 11 to 20 Hours
- 21 to 30 Hours
- 31+ Hours
- Less Than 1 Hour
- Paid Music Streaming Service
- Don't know or unsure
- No
- Yes
- Where Streams Music (Paid)
- At Home
- At Work/School
- In a Car/Commuting
- Other
- Where Streams Music (Unpaid)
- At Home
- At Work/School
- In a Car/Commuting
- Other
- Frequency of Streaming Music (Paid)
- Cable/ Satellite Provider
Media Engagement
- Hours per Week Read/ Listening
- Blogs
- Heavy
- Unengaged
- Magazines - Mobile Apps
- Heavy
- Unengaged
- Magazines - Online
- Heavy
- Unengaged
- Magazines - Physical
- Heavy
- Unengaged
- Newspapers - Mobile Apps
- Heavy
- Unengaged
- Newspapers - Online
- Heavy
- Unengaged
- Newspapers - Physical
- Heavy
- Unengaged
- Podcasts
- Heavy
- Unengaged
- Blogs
- Media Engagement
- Internet Engagement
- Heavy
- Light
- Medium
- Internet Video Engagement
- Heavy
- Light
- Medium
- Radio Engagement
- Heavy
- Light
- Medium
- Television Engagement
- Heavy
- Light
- Medium
- Internet Engagement
Politics & Advocacy
2022 Voter Landscapes
- 2022 General Voter Landscape
- "Resistance" Democrats
- Build Back Better Democrats
- Conceited Conservatives
- ConservaDems
- Disenchanted Liberals
- Reaganite Republicans
- Republicans in Name Only
- Ultra-MAGA
- Unregistered Independents
- Vote Blue No Matter Who
Civic Expression
- Ideology
- Biden Disapproval Reason
- Biden's Policies Have Led to High Inflation and Gas Prices
- Does Not Support Policies Biden Is Advocating for/ Passing
- Has Not Gotten COVID Case Numbers and Deaths Under Control
- Has Not Lifted All COVID Requirements and Restrictions
- Not Been Able to Get Moderate Dems/ GOP to Pass His Agenda
- Not Delivered on Executive Order Eligible Campaign Promises
- Other
- Poor Job as Commander-In-Chief of Our Foreign Policy
- Biden Job Approval
- Neither Approve nor Disapprove
- Somewhat Approve
- Somewhat Disapprove
- Strongly Approve
- Strongly Disapprove
- Biden Disapproval Reason
- Policy Orientations
- Filibuster Reform
- Neither Support nor Oppose
- Somewhat Oppose
- Somewhat Support
- Strongly Oppose
- Strongly Support
- Split Government
- Agree
- Disagree
- Persuadable
- Term Limits
- Oppose
- Persuadable
- Support
- Social Pulse
- Democracy in American Being Threatened
- Neither Agree nor Disagree
- Somewhat Agree
- Somewhat Disagree
- Strongly Agree
- Strongly Disagree
- Democracy in American Being Threatened
- Filibuster Reform
Commerce & Health Issues
- Consumer Privacy
- Who's Responsible for Internet Privacy
- Equally Between Individual and Companies
- Individual
- Internet Companies
- Who's Responsible for Internet Privacy
Energy & Environment Issues
-
- Energy
- Nuclear Energy vs. Dictatorship's Oil
- Neither Agree nor Disagree
- Somewhat Agree
- Somewhat Disagree
- Strongly Agree
- Strongly Disagree
- Nuclear Energy vs. Dictatorship's Oil
- Energy
L2 Voter File
- General Election Voting
- General 2021 11
- No
- Yes
- Voted in General Election 11/2021
- No
- Yes
- General 2021 11
- Local/ Municipal
- Voted in Local or Municipal 2019
- No
- Yes
- Voted in Local or Municipal 2020
- No
- Yes
- Voted in Local or Municipal 2021
- No
- Yes
- Voted in Local or Municipal 2022
- No
- Yes
- Voted in Local or Municipal 2019
- Primary Voting
- Primary 2021
- No
- Yes
- Voted in Primary Election 2021
- No
- Yes
- Primary 2021
- Runoff
- Runoff 2021
- No
- Yes
- Runoff 2022
- No
- Yes
- Runoff 2021
- Special
- Special 2021
- No
- Yes
- Special 2022
- No
- Yes
- Special 2021
Local Issues & Policies
- Local Issues
- Approving New Casinos in Town/City
- Neither Support nor Oppose
- Somewhat Oppose
- Somewhat Support
- Strongly Oppose
- Strongly Support
- Approving New Casinos in Town/City
Security, Trade & Immigration
- Foreign Policy
- American Foreign Policy Ideology
- Sending Troops for Regime Change Is Needed at Times
- US Should Only Get Involved After a Direct Attack on the Us
- US Should Provide Help to Local Citizens Willing to Fight
- Russian Oil Ban
- Neither Agree nor Disagree
- Somewhat Agree
- Somewhat Disagree
- Strongly Agree
- Strongly Disagree
- US Remaining in NATO
- Neither Support nor Oppose
- Somewhat Oppose
- Somewhat Support
- Strongly Oppose
- Strongly Support
- American Foreign Policy Ideology
Social Issues & Policies
- Civil Liberties
- Police Reforms
- De-prioritize Minor, Non-violent Offenses
- Decrease Police Funding to Provide Diverse, Tactical Training
- Defund Police; replace with Civilian Oversight Organization
- Demilitarize the Police
- End For-Profit Policing (Quotas for Tickets/Arrests, Etc.)
- End Qualified Immunity
- Increase Funding to Police Departments
- Investigate Police Misconduct with Oversight Structure(s)
- No Police Reform Is Necessary
- Reduce Federal Police Funding That Break National Guidelines
- Police Reforms
- Cultural Flashpoints
- Cancel Culture
- Agree
- Disagree
- Persuadable
- CRT Currently Being Taught in K-12
- Don’t Know Enough to Say
- No
- Yes
- Knowledge About Critical Race Theory
- A Little
- A Lot
- Nothing at All
- Some
- Personal Definition of CRT
- CRT Teaches Diversity, Inclusion, and History of Racism
- CRT Teaches People to Hate America and Its History
- CRT Teaches Systemic Racism Was Institutionalized in the US
- CRT Teaches That POC Are Oppressed, Whites Are Oppressors
- CRT Teaches Whites to Feel Guilt/ Shame About Their Race
- CRT Theory Teaches That America Is a Racist Country
- Don’t Know Enough to Say
- The Only Way to Equality Is to Discriminate Against Whites
- Whether CRT Should Be Taught in K-12
- CRT Should Be Taught in K-12 Schools
- Don’t Know Enough to Say
- No CRT, but Decisions Should Be Made at the Local Level
- Only Diversity, Inclusion, and History of Racism Should Be
- Should Be a Federal Ban on CRT in K-12 Schools
- Wokeness
- Agree
- Disagree
- I Don’t Know What “Wokeness” Is
- Persuadable
- Cancel Culture
- Voting
- 2022 Elections
- 2022 Midterm Vote Likelihood
- Definitely Will Not Vote
- Definitely Will Vote
- Equally Likely
- Probably Will Not Vote
- Probably Will Vote
- 2022 Midterm Vote Likelihood
- Impact of Demographics
- Americans Under 40
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- Atheist or Non-Religious Americans
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- Black, Hispanic, Asian, or Native American
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- LGBT Americans
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- Muslim, Jewish, Buddhist, or Hindu
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- Veterans/ National Security (CIA, FBI)
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- Women
- Much Better Off
- Much Worse Off
- No Different
- Somewhat Better Off
- Somewhat Worse Off
- Americans Under 40
- 2022 Elections
Retail
Past & Future Purchases
- Past Purchases
- Purchased Furniture (Last 3 Months)
- No
- Yes
- Purchased Furniture (Last 3 Months)
Purchase Drivers
- General Retail Behavior
- Furniture Inspiration from Social Media
- Other
- Snapchat
- TikTok
- Was Not Inspired by Social Media to Make This Purchase
- Furniture Inspiration from Social Media
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