Wave 2105 of our United States Consumer Study was in field from September to October 2021. This wave focuses on Technology & Telecom and includes updates to our core attributes.
Summary
With Wave 2105, you will get additional data on Technology & Telecom, including:
- Previous & current providers
- Purchase drivers such as reasons to switch to a new provider, types of research done before making a purchase, and product recommendations
- Considerations when choosing a cell phone or internet provider – such as cloud data storage, discounts, family plans, network speed and more
- Bundling preferences and considerations when switching providers – such as price, contracts, satisfaction and more
- Electronics & technology ownership and brand preferences including mobile and video games, smart doorbell and smart security products, and other smart home products like fitness equipment, TVs, and speakers
Another major area of focus for Wave 2105 is Health & Pharma, including:
- Data on additional medical conditions
- Additional data about the role and services of the caregiver
- Perspectives on alternative medicine
- New insights into Telehealth, weight loss, insurance and more
Examples of general updates in this release include:
- Media consumption
- Outdoor advertising touchpoints
- Weekly social media actions
- Opinions on vaccine mandates
- Questions to the All Retail/Brands hierarchy were updated to represent users who shop at the stores listed within the last 3 months (previously 12 months) to ensure better data quality
We've also added new Sports Fandom Curated Segments, including Diehard MLB, NBA, NFL, NHL, Soccer, Sports and Live Sports Fans.
Deprecated Attributes
For USCS Wave 2105, we have deprecated 86 attributes.
Refer to the attached xls for a complete list of attributes that are being deprecated with wave 2105.
Inactivated Attributes
For USCS Wave 2105, we have inactivated 981 attributes.
Refer to the attached xls for a complete list of attributes that are being inactivated with wave 2105.
Update Saved Audiences
If you have any audiences saved with these attributes, you will need to update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries with inactive attributes will fall into error and will not deliver.
Suggested Replacements
For most attributes being inactivated with wave 2105, there are suggested replacements. Please be sure to read the suggested replacement survey question in full, and then consider using it to replace the inactivating attribute. Please note that there will be differences in the old vs new survey question, so carefully consider whether the new attribute still achieves your desired audience definition. Refer to the xls attached.
What's New with 2105
Alcohol, Tobacco, & Marijuana
Alcohol
- Consumed Liquor (in last 3 months)
- Aperol
- Bacardi Rum
- Baileys
- Hendricks
- Hennessy
- Malibu Rum
- None of the Above
- Other
Coronavirus
Politics
- Employer COVID-19 Vaccine Mandates for Employees
- Agree
- Disagree
- Persuadable
- Government COVID-19 Vaccine Mandates in Stores
- Agree
- Disagree
- Persuadable
- School COVID-19 Vaccine Mandates for Students
- Agree
- Disagree
- Persuadable
Travel
- Celebrating Holidays With this Year
- Extended Family
- Friends
- I Anticipate Spending the Upcoming Holidays Alone
- Immediate Family
- Neighbors
- Other Individuals From the Community
- Rebooked Cancelled Tickets
- N/A - Have not canceled airline or hotel reservation(s)
- No
- Yes
Demographics
Demographics
- First Responder
- No
- Yes
- Interest in US Navy Careers
- Extremely Interested
- Moderately Interested
- Not at All Interested
- Slightly Interested
- Very Interested
- Mentally and Physically Fit for US Navy
- Agree
- Disagree
- Neither Agree nor Disagree
- Somewhat Agree
- Somewhat Disagree
Lifestyle
- AAA Member
- No
- Yes
- AARP Member
- No
- Yes
- Attended In-Person Professional/College Sports Game
- No
- Yes
- Belongs to Business Club (ex. Chamber of Commerce)
- No
- Yes
- Belongs to Civic Clubs (ex. 4H, Rotary)
- No
- Yes
- Belongs to Online Based Organization or Club
- No
- Yes
- Belongs to PTA
- No
- Yes
- Belongs to USAA
- No
- Yes
- Belongs to Veterans Clubs
- No
- Yes
- Costco Member
- No
- Yes
- Current Gym Membership
- 24 Hour Fitness
- La Fitness
- Other
- Planet Fitness
- YMCA
- Effect of Lottery on Society
- Don’t Know Enough to Say
- The State Lottery Has a Negative Impact on Society
- The State Lottery Has a Positive Impact on Society
- The State Lottery Has No Impact on Society
- Gaming
- Regularly Played Mobile Games (Smart Phone or Tablet)
- Gym Membership Status
- Currently Have a Gym Membership
- Currently Have a Gym Membership, but It Is on Hold Due to COVID-19
- Currently Have a Gym Membership, but It Is on Hold Due to Other Reasons
- Currently Use Someone Else’s Guest Pass
- Never Had a Membership
- Previously Had a Membership, but No Longer Have One
- Previously Would Use Someone Else’s Guest Pass
- Gym Visit Frequency
- A few times a week
- Once a Day or More
- Once a Month or Less
- Once a Week
- Once Every Few Weeks
- Length of AARP Membership
- 1 to 3 Years
- 4 to 10 Years
- Less Than a Year
- More Than 10 Years
- Likelihood to Renew AARP Membership
- Likely
- Persuadable
- Unlikely
- Previous AARP Member
- Don’t Know or Unsure
- No
- Yes
- Types of Lottery Played in Last 12 Months
- I Have Only Played Instant / Scratch-off Lottery Games
- I Have Only Played Lottery Games Where There Is a Drawing, and You Can Win a Jackpot
- I Have Played Both Lottery Jackpot Games and Instant / Scratch-off Lottery Games
- Which In-Person Professional/College Sports Attended
- Baseball
- Basketball
- Football
- Hockey
- Other
- Soccer
- Why Played the Lottery
- I Played Because I Like the Challenge
- I Played Because It’s Part of My Routine
- I Played for the Fun
- I Played for the Possibility of Winning Big Prizes
- I Played to Pass the Time or for a Distraction
- Other
Health & Pharma
Caregivers
- Caregiver Role
- Family Caregiver (Supporting Someone in the Family)
- Informal Caregiver (Supporting Neighbor/Friend)
- Volunteer Caregiver (Work at Hospice/Respite/Local Community Care)
- Makes Health Decisions for Someone Else?
- No
- Yes
- Services Provided as a Caregiver
- Assist With Chores/Home Organization
- Assist With Health Insurance Claims/Paperwork
- Assist With Meals/Nutrition
- Assist With Personal Care
- Give Medication
- Help With Appointments
- Help With Mobility
- Help With Transportation
Condition Management
- Coronary Artery Disease
- OTC: Self
- Other/Lifestyle: Self
- Rx: Self
- Eczema
- OTC: Self
- Other/Lifestyle: Self
- Rx: Self
- Untreated/Unknown: Self
- Kidney Disease
- Other/Lifestyle: Self
- Rx: Self
- Untreated/Unknown: Self
- Plaque Psoriasis
- Rx: Self
- Untreated/Unknown: Self
- Views on Alternative Medicine
- Alternative Medicines Are Less Effective in Treating Many Conditions Than Medications Prescribed by Doctors
- Alternative Medicines Have Fewer Side-Effects Than Medications Prescribed by Doctors
- Alternative Medicines Should Not Be Used, Until They Are Scientifically Proven to Be Safe and Effective
- Alternative Medicines Should Only Be Used After Conventional Medicines Have First Been Tried and Shown to Have Little Benefit
- Natural Products Are Generally Better for Overcoming an Ailment Than Pharmacological Drugs
- Nutrition, Yoga, and Positive Thinking Are Effective Treatments for a Wide Range of Illnesses
Conditions
- Acne
- Caregiver
- Self
- Alcohol Use Disorder
- Caregiver
- Allergies
- Caregiver
- Self
- Autoimmune Diseases
- Caregiver
- Self
- Bone and Joint Diseases
- Caregiver
- Self
- Brain and Nerve Diseases
- Caregiver
- Self
- Cancer
- Caregiver
- Self
- Coronary Artery Disease
- Caregiver
- Self
- Digestive Diseases
- Caregiver
- Self
- Eczema
- Caregiver
- Self
- Eye Problems
- Caregiver
- Self
- Food Allergies
- Caregiver
- Self
- Heart or Circulatory Diseases
- Caregiver
- Self
- Injuries
- Caregiver
- Self
- Kidney Disease
- Caregiver
- Self
- Lung Cancer
- Caregiver
- Mental Illness
- Caregiver
- Self
- Other Allergies (non-respiratory, food or skin)
- Caregiver
- Self
- Other Bone/Joint Condition
- Caregiver
- Self
- Other Brain/Nerve Condition
- Caregiver
- Self
- Other Conditions
- Caregiver
- Self
- Other Digestive Condition
- Self
- Other Eye Condition
- Caregiver
- Self
- Other Heart/Circulatory Condition
- Caregiver
- Self
- Other Misc Condition
- Caregiver
- Self
- Other Respiratory Condition
- Caregiver
- Self
- Other Skin Condition
- Self
- Other Type of Cancer
- Caregiver
- Self
- Pain-Related Illness
- Caregiver
- Self
- Plaque Psoriasis
- Self
- Prostate cancer
- Caregiver
- Psychotic Disorder
- Caregiver
- Respiratory Diseases
- Caregiver
- Self
- Skin Allergies
- Caregiver
- Self
- Skin Diseases
- Caregiver
- Self
- Substance Use Disorder
- Caregiver
Health Management
- Access to Telehealth
- Don’t Know or Not Sure
- I Anticipate Having Access to Telehealth in 2022
- I Have Had Access to Telehealth in 2021
- Change in Likelihood to Get Flu and Other Vaccines Since COVID-19
- Less Likely to Receive Vaccines
- More Likely to Receive Vaccines
- No Change
- Hours a Week Active
- 1 to 4 Hours
- 5 or more
- Less Than 1 Hour
- Info Source for Medical Conditions and Prescriptions
- Family/Friends
- Healthcare Professional Advice
- Online Advertisement
- Online Research
- Other
- Print Media Advertisement
- Social Media
- TV Advertisement
- Likelihood to Get Seasonal Flu Vaccine
- Completely likely
- Not at all likely
- Slightly likely
- Somewhat likely
- Very likely
- Medical Appointments in Last 12 Months
- Anesthesiologist
- Cardiologist
- Dermatologist
- Endocrinologist
- Family Physician
- Gastroenterologist
- Infectious Disease Physician
- Internal Medicine Physician
- Neurologist
- None of the Above
- Obstetrician/Gynecologist (Ob/Gyn)
- Oncologist
- Ophthalmologist
- Other
- Pediatrician
- Psychiatrist
- Pulmonologist
- Radiologist
- Surgeon
- Perspectives Towards Telehealth
- None of the Above
- Telehealth Is Convenient
- Telehealth Is Not as Beneficial as Seeing a Healthcare Professional in Person
- Telehealth Is Too Complicated
- Telehealth May Not Be Secure or Private
- Telehealth Prevents Exposure to Germs That May Be In a Healthcare Facility
- Telehealth Reduces Out-Of-Pocket Costs
- Physical Activity Level Compared to Peers
- About the Same
- Less
- More
- Reason for Diet
- Other
- Telehealth Used in 2021
- Have Not Used Telehealth
- Mental Healthcare (I.E., for Emotional and Social Well-Being)
- Other Healthcare Needs
- Primary Care (I.E., for General and Preventative Needs)
- Specialty Care (I.E., for Specialized Needs, Such as Heart Conditions)
- Urgent Care (I.E., for the Prompt Treatment of Illnesses and Injuries)
- Telehealth Willing to Use in 2022
- Have Not Used Telehealth
- Mental Healthcare (I.E., for Emotional and Social Well-Being)
- Other Healthcare Needs
- Primary Care (I.E., for General and Preventative Needs)
- Specialty Care (I.E., for Specialized Needs, Such as Heart Conditions)
- Urgent Care (I.E., for the Prompt Treatment of Illnesses and Injuries)
- Vision Insurance Provider
- Don’t Know or Not Sure
- Eyemed
- Humana
- Other
- United Healthcare
- VSP
Home & Family
Beauty & Personal Care
- Toothpaste Purchased in Last 3 Months
- Aim
- Aquafresh
- Arm & Hammer
- Colgate
- Crest
- Have Not Purchased Toothpaste in the Past 3 Months
- Other
- Parodontax
- Pepsodent
- Sensodyne
- Tom’s of Maine
Media
Media Consumption
- Cable/Fiber Provider
- Altice/Optimum/Suddenlink Communications
- AT&T/U-Verse
- Cox Communications
- Directtv
- Dish
- Don’t Know or Unsure
- Other
- Spectrum
- Verizon Fios
- Xfinity/Comcast
Social Media
- Social Media Actions Done Weekly
- “Check-In” at a Location
- Add People to Your Network or Join Other People’s Networks
- Advertise or Find Events or Fundraisers
- Comment on or React to Someone’s Content
- Consume Content From Social Media Influencers, Sport Teams, or Other Popular Groups
- Discuss, Research, or Get Information about Products and Services
- Find Inspiration for Shopping or Hobbies
- None of the Above
- Play a Game
- Post Content (Videos, Photos, Music, Etc.) Directly to Social Networking Sites
- Promote Products or Brands to My Friends or Followers
- Purchase or Sell Items (Facebook Marketplace, Instagram Shop)
- Share a Link Redirecting to Content (Including Articles, Photos or Video) Someone Else Created
- Share a Link Redirecting to Content (Including Articles, Photos or Video) That You Made
- Share Something Important in Your Life
- Talk About Important Societal or Political Issues
- Watch Online Videos (Youtube, Tiktok, Vimeo, Dailymotion)
- Watch Streamed Content (Facebook Live, Twitch Stream or Vod, Instagram IgTV, Snapchat Stories)
Touchpoints
- Home Services Subscriptions
- Home Satellite Internet
- Prepaid or Subscription Mobile or Wireless Telephone
- Outdoor Advertising Seen (Last 30 Days)
- Digital Displays on Walls (e.g., in a Bus/Subway Station, Shopping Mall, Airport, Stadium), With Changing Images
- Digital Roadside Billboards, With Changing Images
- Displays on the Inside of the Vehicle (e.g., Buses, Taxicabs, Trains)
- Displays on the Outside of a Vehicle (e.g., Buses, Taxicabs, Trains)
- Gas Station Digital Signage (That Plays Videos When Filling Gas)
- Non-digital Displays on Walls (e.g., in a Bus/Subway Station, Shopping Mall, Airport, Stadium), With an Unchanging Image
- Non-digital Roadside Billboards, With an Unchanging Image
- None of the Above
Politics & Advocacy
Civic Expression
- Engagement in Policy Decisions and Advocacy
- I Always Vote in Elections to Make My Voice Heard
- I Am an Active Lobbyist
- I Contribute Towards Defining, Updating, or Influencing Policies
- I Feel Strongly About Certain Issues but Generally Don’t Engage in Discussions or Try to Influence Decisions Because I Don’t Think It Will Make a Difference
- I Go to Marches, Protests or Other Public Gatherings to Show My Support for Certain Policies
- I Have a Strong Interest in Various Policy Topics and Regularly Read or View Related Information About Them
- I Have Opinions About Certain Political Issues but Mostly Keep Them to Myself
- I Have Recently Contacted a Public Official, Attended a Public Meeting, or Worked on a Political Campaign to Express My Views
- I Often Express My Views by Engaging in Discussions With Family, Friends or Posting on Social Media
- I Read About or Engage in Important Conversations About Policy Taking Place
- I Usually Don’t Get Involved Directly and Let Others Who Are More Suited Make Decisions
- I’m Not Involved at All, and Generally Don’t Care
Commerce & Health Issues & Policies
- Federal Corporate Tax Rate
- Decreased
- Increased
- Persuadable
- Government Should Break Up Monopolies and Be Stricter with Mergers
- Agree
- Disagree
- Persuadable
Consumer Choice Issues & Policies
- Legalizing Medicinal Marijuana
- Don’t Know Enough to Say
- Not Opposed to Recreational Marijuana
- Oppose
- Persuadable
- Support
- Legalizing Recreational Marijuana
- Don’t Know Enough to Say
- Oppose
- Persuadable
- Support
Local Issues & Policies
- Change Zoning Laws for More Affordable Housing
- Oppose
- Persuadable
- Support
Retail
Past & Future Purchases
- Jewelry Brands Purchased in Last 3 Years
- Blue Nile
- Bulgari
- Cartier
- Chanel
- David Yurman
- Dior
- Gucci
- Louis Vuitton
- None of the Above
- Other
- Pandora
- Tiffany & Co.
Technology & Telecom
Electronics/Technology
- Look for in Most Mobile Games
- For the Satisfaction of Beating a Game or Achieving Accomplishments
- To Be Immersed in a Store or Narrative
- To Build and Create
- To Challenge Your Skills
- To Compete With Other Players
- To Engage With Characters You Love
- To Escape Into Another World
- To Feel a Sense of Nostalgia
- To Feel Like a Kid
- To Feel Like You Can Do Anything
- To Feel Powerful
- To Help Fill Downtime
- To Help You Feel More Connected to Other People
- To Relax
- To Relive Stress
- To Solve Unique Puzzles
- To Spend Time With Family/Friends
- Look for in Most Video Games
- For the Satisfaction of Beating a Game or Achieving Accomplishments
- To Be Immersed in a Store or Narrative
- To Build and Create
- To Challenge Your Skills
- To Compete With Other Players
- To Engage With Characters You Love
- To Escape Into Another World
- To Feel a Sense of Nostalgia
- To Feel Like a Kid
- To Feel Like You Can Do Anything
- To Feel Powerful
- To Help You Feel More Connected to Other People
- To Relax
- To Relive Stress
- To Solve Unique Puzzles
- To Spend Time With Family/Friends
- Products Bundled with Internet, Phone, or TV
- No
- Unsure
- Yes
- Products Bundled with Same Provider
- Internet
- Mobile Phone
- TV
- Wired Telephone (e.g., Landline)
- Smart Doorbell or Security Owned
- Adt
- Arlo
- Honeywell
- Other
- Phillips
- Ring
- Samsung
- Simplisafe
- Smart Products Owned Currently
- Don’t Know or Not Sure
- None of the Above
- Peloton
- Smart Appliances, Such as an Oven or Refrigerator
- Smart Door Lock
- Smart Doorbell
- Smart Lighting and Lighting Systems
- Smart Media System
- Smart Moisture or Flood Detector
- Smart Robotic Vacuum
- Smart Security Camera / Sensor System, With Paid Monitoring
- Smart Security Camera / Sensor System, Without Paid Monitoring
- Smart Smoke or Carbon Monoxide Detector
- Smart Speaker or Smart Hub
- Smart Thermostat
- Smart Treadmill or Other Fitness Equipment
- Smart TV or Smart Streaming Device
- Smartwatch or Wearable Fitness Device
- Smart Products Planned to Purchase next 12 Months
- Peloton
- Smart Treadmill or Other Fitness Equipment
Technology & Telecom: Purchase Drivers
- Expect Reward for Recommendations
- No
- Yes
- Preferred Way of Recommending Products
- In Person Conversations
- Online Posts or Reviews
- Only if Asked by a Friend or Family Member
- Telephone, Web Calling, or Other Remote Video or Verbal Conversations
- Texting, Emailing, or Instant Messaging
- Reasons to Switch to New Phone, TV or Internet Provider
- Added Value Services/Content or Ability to Bundle Services
- Cost/Best Offer
- Increased Product Reliability/Fewer Outages
- None of the Above
- Phone/Equipment Upgrade With New Contract
- Recommended in Past 90 Days
- Home Satellite Internet
- Home Security Monitoring (e.g. Adt)
- Home TV (e.g., Dish, Directv, Xfinity)
- Home Wired Internet (e.g., Cable, Dsl)
- Home Wired Telephone (e.g., Landline or Cable/Voip)
- None of the Above
- Prepaid or Subscription Mobile or Wireless Telephone (e.g., Cell Phone)
- Services You Would Recommend for Personal Benefit
- Home Satellite Internet
- Home Security Monitoring (e.g. Adt)
- Home TV (e.g., Dish, Directv, Xfinity)
- Home Wired Internet (e.g., Cable, Dsl)
- Home Wired Telephone (e.g., Landline or Cable/Voip)
- None of the Above
- Prepaid or Subscription Mobile or Wireless Telephone (e.g., Cell Phone)
- Tech Research before Purchasing
- Blogs
- Do Not Research
- Friends
- Other
- Social Media
- Social Media Influencers
- Store Displays
- Store Workers or Representatives
- TV
Telecom
- Brought Phone from Previous to Current Provider
- Brought Previous Mobile Phone
- Don’t Know or Unsure
- Received or Purchased a New Mobile Phone
- Calls vs. Text Communication
- 0% To 24% Calling, 75% To 100% Texting
- 100% To 75% Calling, 0% To 25% Texting
- 74% To 25% Calling, 24% To 74% Texting
- Considerations When Choosing Cell Phone Provider
- Access to 4g Wireless Network
- Access to 5g Wireless Network
- Access to Exclusive Content
- Cloud Data Storage
- Coverage/Signal Availability
- Customer Service
- Discounts Available (e.g. Employer-Based, Military, Etc)
- Family Plans
- Has a Physical Location/Store Nearby
- International Usage Capabilities
- Least Dropped Calls
- Network Speed
- None of the Above
- Pay-As-You-Go (No Contract) Options
- Plans With Unlimited Calling/Minutes
- Plans With Unlimited Data
- Plans With Unlimited Text Messaging
- The Handsets/Phones Available on the Carrier
- Considerations When Choosing Internet Provider
- Cost
- Customer Service
- My Current Provider Was the Only Option Available to Me
- Poor Experience With Previous Provider
- Speed for Gaming
- Speed for General Use
- Speed for Working From Home
- Wanted to Bundle With TV And/or Phone for Discount
- Current Landline Provider
- AT&T
- CenturyLINK
- Cox
- Don’t Know or Unsure
- Frontier
- Other
- Spectrum
- Suddenlink
- Verizon
- Xfinity or Comcast
- Current Phone Carrier
- AT&T
- Boost
- Consumer Cellular
- Cricket
- MetroPCS
- Mint Mobile
- None of the Above / Don’t Know or Not Sure
- Spectrum Mobile
- Sprint (Now Part of T-Mobile)
- StraightTalk
- T-Mobile
- TracFone
- US Cellular
- Verizon
- Included on Mobile Phone Plan
- My Children
- My Friend(s)
- My Grandparent(s)
- My Parent(s)
- My Partner/Spouse
- Myself
- Other
- Main Reason Don't Have Cell Phone
- Can’t Afford It
- I Don’t Want to Be Tied to a Phone All the Time/I Like Being Disconnected
- Other
- Prevent You From Switiching to New Cell Provider
- Current Price Is Low Enough
- I Don’t Want to Un-Bundle My Services
- I Want to Keep My Current Phone
- If I’m Still Under Contract
- Other
- Satisfaction With Current Provider
- Seems Like Hassle to Switch, Even if I Wasn’t Under Contract
- Uncertainty, Bad Reputation, or Bad Experience With Other Providers Available to Me
- Previous Internet Providers
- AT&T
- CenturyLINK
- Cox
- Don’t Know or Unsure
- Frontier
- None - Current Provider Is the Only One I’ve Subscribed To
- Other
- Spectrum
- Suddenlink
- Verizon
- Xfinity or Comcast
- Previous Phone Provider
- AT&T
- Boost
- Consumer Cellular
- Cricket
- MetroPCS
- None - Current Provider Is the Only One I’ve Subscribed To
- Other
- Sprint (Now Part of T-Mobile)
- StraightTalk
- T-Mobile
- TracFone
- US Cellular
- Verizon
- Virgin Mobile
- Users or Lines on Phone Plan
- 1
- 2
- 3
- 4
- 5 or more
- Why Brought Phone from Previous Provider
- Avoid Expense of New Phone
- Do Not Need a New Phone
- Keep Your Same Phone Number
- Keep Your Same Phone You Are Comfortable or Satisfied With
- Other
- Risk of Losing Pictures or Other Content on Phone
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