Release Date: May 2026
Two new delivery mechanisms for Resonate Append are now available as of May 6, 2026: the Enrichment API with HEM support and the On-demand Snowflake Clean Room.
First-party data is the foundation of durable audience strategy — but it only works if you can enrich it at the speed your campaigns demand. Whether you're matching on hashed email files in a clean room environment or enriching real-time signals through an API call, these delivery options close the gap between the identifiers you have and the intelligence you need.
What’s New
Enrichment API — HEM Support
Pass a hashed email address as the input identifier in our real-time API
HEM is supported alongside existing IP-based identifiers — no changes required to existing integrations
The API can return a select set of attributes, matched to the individual associated with the hashed email, enabling very quick personalization experiences for that ID
Hashing must be performed client-side prior to the API request; raw email input and server-side hashing are not supported in this release
On Demand Snowflake Clean Room — General Availability
Resonate’s enrichment catalog is now accessible directly within your Snowflake environment via a secure and controlled-environment clean room
Match your first-party Snowflake data to Resonate’s consumer intelligence using HEM, MAID, or IP identifiers
No data leaves your Snowflake environment — enrichment runs inside a shared, secure data clean room governed by Snowflake’s native access controls
On demand querying means you control when enrichment runs, with compute costs billed to your Snowflake account
Learn More:
Resonate on-demand Clean Room (Snowflake)
Resonate real-time enrichment API
Questions? Contact us at resonatesupport@resonate.com.
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