Activation - Shipping Audiences from Resonate to DSPs and Social Networks

In this Module you will learn how to:

• Configure Partner Accounts: In the Engagement center, select a partner under the Resonate Partners section and click the gear icon on its tile. You can also create a new partner configuration later on in the activation process when you are selecting your Partner and Destination. 
• Configure and Manage an Audience Delivery: Learn how to activate an audience with self-serve activation in the Engagement Center and where to manage active deliveries.
• Activate a Tag Audience: You can activate your Tag (via retargeting or look-alike) - but you must first save your Tag as an Audience.
• Activate to Social Media: Resonate's self-service activation capability allows you to activate to top social networks directly from the platform. To activate your audience on Twitter or Snapchat, you will need a list of mobile advertiser IDs (MAIDs) from the platform first. 
• Activate 1st Party Data: You can activate on an audience saved with your 1st party data via retargeting or look-alike modeling.
• Activate Engaged Audiences: Engaged Audiences data can be used to build audiences, analyze insights, and for activation.