Audience Crosstab - Measure Whether you're Reaching your Target Audience

In this Module you will: 

• Learn how to use the Crosstab Report to analyze audience overlap and determine what percentage of one audience shares the traits of another audience
• Understand how to compare a baseline audience against up to five saved audiences, including how to interpret percentage overlap and index values
• Explore how to add audiences to both rows and columns to uncover relationships between demographic, lifestyle, behavioral audiences and more