In this Module you will:
- Create target audiences based on your aspirational Personas
- Measure with Audience Crosstab to understand if you’re reaching your target personas
- Understand which channels are performing and identify places for optimization
- Set up and save a crosstab marketing funnel vs target audience dashboard analysis
- Set up and save a crosstab programmatic vs target audience dashboard analysis
Watch our video to learn how Audience Crosstab helps you measure how much of your audiences are engaging with your tags and see the overlap between audiences.