USCS Wave 2503 - September 18, 2025

Resonate is pleased to announce the release of USCS Wave 2503 to your account. In this release, we’ve expanded USCS syndicated coverage to reflect evolving consumer behaviors, lifestyle shifts, and emerging policy issues. New content addresses how people shop and discover products on social media, how they adapt spending and investment decisions in response to economic volatility and tariffs, and how they engage in politics, religion, and civil liberties debates. Additional enhancements capture new dimensions of health management, media consumption, travel planning, and life stage transitions.

To view the complete list of newly added attributes for Wave 2503, please click HERE.

New Data Key Features

Alcohol, Tobacco, & Marijuana

• Alcohol → Selection Considerations
  • Wine packaging types purchased

Automotive

• Non-Car Vehicles → Ownership
  • Expanded ownership categories: Recreational Vehicles (RVs)/Motorhomes, Motorboats

Consumer Preferences

• Behavior & Choice → Engagement
  • App notifications/push notifications as a preferred marketing channel
• Behavior & Choice → Shopping Behaviors
  • Expanded holiday celebrations (Hanukkah, Juneteenth, Presidents’ Day)
• Behavior & Choice → Social Media Shopping
  • Social media platforms used when making purchases
  • Factors influencing off-platform purchasing decisions
  • Ways consumers discover products on social media
• Purchase Drivers → Inflation/Tariffs
  • Impacts of market volatility and tariffs on investments, large purchases, spending, product availability, and travel/leisure behaviors
  • Non-essential expenses most likely to be reduced in downturn conditions

Demographics

• Lifestyle → Groups & Club Memberships
  • Likelihood of joining AARP

Media

• Media Consumption → Sports/Local Sports
  • Expanded MLS team fandom (New England Revolution, FC Dallas, FC Cincinnati)
• Social Media → Time Spent per Day
  • Time spent on Truth Social 

Recent Events / Daily Life

• Financial → General
  • Ratings of US economic quality
• Future Plans → Fall/Winter Travel
  • Household travel spending for 2025 holiday season

Taxes

• Usage → This Tax Year
  • Tax preparation services used

 Travel & Hospitality

• General Behaviors → Leisure Travel/Vacation
  • New ways of using social media for travel planning: following influencers/bloggers, joining groups/forums, finding travel deals/promotions
• Hotels → Business Travel
  • Expected business trips requiring overnight stays

Values & Motivations

• Life Stage → Life Stage
  • Home purchase preferences
  • Timing of anticipated residential moves

Premium Data Sets

Health & Pharma

• Conditions → Cancer
  • Experience with cancer diagnosis or caregiving
• Health Management → Fertility & Family Planning
  • Future pregnancy planning among non-trying respondents
• Health Management → Health Management Behaviors
  • Trusted sources for health and disease information

Politics & Advocacy

• Civic Expression → Engagement
  • Motivations for engaging on political/social issues
  • Barriers to taking action on important issues
• Civic Expression → Ideology
  • Self-identification labels among Democrats
• Local Issues & Policies → Local Issues
  • Priorities for new city or local government funding
• Security, Trade & Immigration → Foreign Trade
  • Opinions, concerns, and perceived impacts of tariffs on the US economy
• Social Issues & Policies → Civil Liberties
  • Support for or opposition to suspension of habeas corpus for deportations
  • Actions considered in response to habeas corpus suspension
• Social Issues & Policies → Religion
  • Attitudes toward separation of church and state
  • Views on role of religion in public education
• Trust on Policy Areas → Trump & GOP vs Dems
  • Trust in parties to handle trade negotiations

Additional Information

To view the complete list of newly added attributes for Wave 2503, please click HERE.

Inactivated Attributes and Suggested Replacements

As part of USCS Wave 2503, certain previously available attributes have been inactivated or deprecated. Where applicable, suggested replacements have been identified to support continuity. These replacement attributes are conceptually aligned but may differ in wording, framing, or scope.

You can view the full list of inactivated attributes and their recommended replacements HERE. We encourage you to review replacements carefully to ensure they align with your use case.

Update Saved Audiences

If any of your saved audiences include inactivated attributes, we recommend updating them to remove or replace those attributes. Audiences containing inactive attributes will no longer support analysis or activation, and any scheduled deliveries will fail due to an invalid audience definition.

W2503 Field Dates

Wave 2503 of our U.S. Consumer Study was fielded from May 12, 2025, to June 30, 2025.