Resonate is pleased to announce the release of USCS Wave 2501 is now live in your account. This update introduces a comprehensive range of new and enhanced attributes across key verticals, including Financial Services & Insurance, Demographics, Recent Events / Daily Life, and more.
To view the complete list of newly added attributes for Wave 2501, please click HERE.
New Data Key Features
Financial Services & Insurance
- Plans to apply for a new credit card
- Expanded responses for types of debt owed
- Expecting to receive an inheritance in the next 12 months
- Budgeting and planning tools used for personal finances
- New attributes for pet insurance:
- Pet insurance provider
- Past and future purchase drivers
- Likelihood to purchase pet insurance in the future
Demographics
- Total revenue for your business(es) in the most recent fiscal year
- Updated ranges for number of employees across all company locations
- Vocational/trade school attendance
- New lifestyle-related insights:
- Type of exercise equipment owned at home
- Frequency of and reasons for visiting casinos
- Age of cats and dogs in the household
- Plans to adopt a new pet in the next 12 months
Automotive
- Updated model year of currently owned vehicle
CPG (Consumer Packaged Goods)
- Expanded brand lists for health and medicine products used in the past 3 months
Recent Events / Daily Life
- 2025 summer holiday plans, including Memorial Day and Fourth of July
- Food and beverage planning for Fourth of July gatherings
- Planned Father’s Day gift purchases
Values & Motivations
- Educational life stages: self or spouse attending school to obtain an associate’s degree (in-person or online)
Premium Data Sets
Health & Pharma
- Current pregnancy plans and family planning intentions
Politics & Advocacy
- Concerns about climate change and motivations behind them
- Opinions on January 6th insurrection pardons
- Views on the number of H-1B visas awarded annually
- Perspectives on gender equality in K–12 sports
- Political parties selected for down-ballot races
Tariff-Related Attributes Transition to Consumer Preferences
Attributes related to tariffs on imports from China and other foreign goods are shifting from the premium Politics & Advocacy vertical to Consumer Preferences, making them newly accessible to all platform users.
Additional Information
To view the complete list of newly added attributes for Wave 2501, please click HERE.
Inactivated Attributes and Suggested Replacements
For USCS Wave 2501, we have inactivated or deprecated 105 previously available attributes. Please click HERE for a complete list of attributes that have been inactivated or deprecated with USCS Wave 2501 and their suggested replacements.
Update Saved Audiences
If you have any audiences saved with these inactivated attributes, we recommend you update the audience to remove or replace the attributes that are being inactivated so that you can still analyze or activate the audience. You will not be able to analyze audiences with inactive attributes and audience deliveries will no longer deliver as the original audience definition is not valid moving forward.
Suggested Replacements
For many attributes that have been inactivated or deprecated with USCS Wave 2501, there are suggested replacements. Please be sure to read the suggested replacement survey question in full and then consider using it to replace the inactivated attribute. Please note that there can and will be intentional differences between the original and updated survey question.
W2501 Field Dates
Wave 2501 of our U.S. Consumer Study was fielded from January 23, 2025, to March 10, 2025.
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