In an effort to activate audiences even faster from the Resonate Ignite platform, we’ve added a destination option called "Other- via LiveRamp”. This new option enables you to activate your audiences to any non-listed partners via LiveRamp.
Enabling “Other” Destinations via LiveRamp:
- Navigate to the Engagement Center and select the gear icon on the LiveRamp tile.
- Click “create new”.
- Type in the name(s) of your desired destination(s) and click “create destination”.If you want an audience to be sent to a single DSP, you can enter the individual name. You can also enter multiple destination names to save time, if activating one audience to several destinations. If you are activating multiple audiences to individual destinations, you should add one destination at a time, rather than entering several destinations in the same entry. If you’re activating to multiple seats in the same destination, you can also list the specific seat. We suggest when entering multiple destination names that you separate each with a comma.
- When you are ready to activate your audiences, select “Other- Via LiveRamp” as the partner and then select the new destination you created.