Developing Your Media Tags

Resonate Dynamic Media Tags provide three customizable variables designed to dynamically track the digital advertising:

• Partner Name or Partner ID
• Campaign Name or Campaign ID
• Creative Name or Creative ID

Once trafficked, Resonate Media Tags capture advanced details of your digital advertising campaign and will be displayed in the Resonate taxonomy.  Once your Tag has seen at least 5,000-10,000 matched IDs per attribute, you will see those attributes in the Resonate taxonomy under "My Tags." 

Creating and trafficking a Resonate Media Tag is simple.  Use the following steps to generate a Resonate Media Tag and then use the tag code provided as you configure digital ads in your favorite ad server.  In most cases, you will want to rely on the built-in macro capabilities of your ad server to dynamically replace the placeholder values found in our Media Tags with the actual values from your traffic.

You are limited to sending 40,000 values across all three parameters in the media tag.

Impression & Click Tracking

Resonate offers Dynamic Media Tags for impression tracking and click tracking. 

• Impressions Tags capture data about users who are exposed to your media. They can help you evaluate your targeting strategy to determine if you’re effectively reaching the right people through all your platforms.  
  • Impression – URL (Recommended): The URL of the pixel which can be used as a third-party tracking pixel in ad servers. 
  • Impression – Image: HTML tag which can be inserted into the raw HTML of the ad. Typically we find that just the URL is needed, so we usually don’t recommend this option.  
• Click Tags give you the ability to learn more about the people who are actually engaging with your media. They can help you understand why they are engaging with your content so that you can find new audiences that share similar characteristics.  
• Dynamic Click tracking tags are similar to the impression tracking tag but add support for a redirect parameter which must come at the end of the tag code.  You can create dynamic Click tracking tags for the click event in media campaigns and redirect the user to an advertiser landing page. 
  • Click – Unencoded Redirect (Recommended):  Plain URL format, not encoded.  
  • Click – Encoded Redirect: Encodes the structure of the URL. Should only be used if you plan to use another third-party redirect on your click tracking.