A Tag, sometimes called a pixel or beacon, collects data from digital properties, such as websites or digital ads. Resonate Tags play an integral role in providing you with deep insights to better understand and engage with the people interacting with your brand and digital footprint.
Client Administrator users and Analyst users in Resonate have the ability to create and manage their own Resonate Analytics Tags. These Tags can be placed on websites and media properties.
This Knowledge Base section focuses on how to identify, create, and implement your company’s Media Tag Strategies successfully for reporting in the Resonate Ignite platform. By analyzing the data captured in Tags, you can then gain insight into the audiences that are visiting your site.
Resonate Media Tags
The Resonate Media Tag collects anonymous web traffic. No Personally Identifiable Information (PII) or sensitive information is ever collected. You control Tag placement. You own the complete right and title to all data.
Standard data collected in the Tag logs includes:
- Date and time of visit
- Resonate pixel id
- IP address and standard http header information including user agent, referrer, browser type, etc.
Media Tag Strategy
In order to obtain the most value out of your website tagging strategy with Resonate, your tag strategy should encompass different types of digital content for comprehensive measurement and analysis – enabling you to understand nuances between these different digital touch points.
We recommend tagging various digital properties for a holistic Tag Measurement. We advise placing tags on both your website and paid media channels. Our Site Tag Strategy and Implementation articles may be found in our Knowledge Base articles and detail how to implement tags across your Website.
This document focus is Media Tags. The following chart is a high-level example of where we would recommend placing Media Tags for your companies paid media channels.
Paid Media Channels
Once the tags are populated in Resonate, you can then use this data to build Audiences in the Resonate platform for Insights and Activation. You will then be able to analyze and answer the following questions:
- “Who are your media engagers?"
- What are the demographics, psychographics, and personal values?
- How can you best engage these visitors?
- Where can you reach these visitors across media channels?
- Are you effectively reaching your target audiences?
- What can you discover about your engagers that you did not previously know?