Recent Events Flash Wave 2204B – September 8, 2022

Wave 2204B of our Recent Events Flash Study is now available in your account.

Resonate’s Recent Events data provides a timely pulse on notable marketplace events and emerging trends related to consumer sentiment to help you form in-the-moment, meaningful connections with our fresh, relevant insights. 

This latest Recent Events Flash Study had approximately 4,000 respondents and was fielded between August 15 and September 5, 2022. In Recent Events Wave 2204B, we re-fielded our latest recent events questions so you can see continued trending on consumers sentiments related to these recent global events. Use these insights to understand where your consumers are now, not last month.

Inflation, its influence on personal finances and spending, and Roe v Wade consequences are just a few things on Americans’ minds these days. Consumers seem ready to lead normal lives despite world happenings, but there is still a sense of anxiety hanging in the air. In a more stressed world, consumers will look to you for ease, comfort, and connection. It’s up to you to connect the dots to create experiences and messaging that resonate with consumers.

Here's a list of Recent Events data included in Wave 2204B:

Employment Status

Work from Home Situation

Planning to Leave Current Job due to work situation post COVID-19

Planning to Maintain Current Job; but Relocate Home

Personal Financial Situation

Expected Change to Personal Financial Situation

6 Month Change to Personal Financial Situation

Change in Saving Habits

Accommodations for More Expensive Regular Purchases

Change in Spending Habits

Actions Taken Due to Inflation

America should ban imports on Russian gas and oil

Support or Oppose Roe v. Wade Overturn

Changed Likelihood to Vote in Midterms Due to Roe v. Wade Overturn

Concerns Due to Roe v. Wade Overturn